Carlos BursetCopywriter

CARLOS M. BURSETTraviata A16 La Alborada

San Juan, PR 00926cmburset@syr.edu

787-240-2010twitter.com/cmburset

EXPERIENCE:

Acoustic Media Copywriter 2011 Created mock ad agency for real-life client- Sierra Nevada Beer Developed RFP, conducted credentials and final pitch meetings to present complete integrated ad campaign

Populicom Copywriting Assistant 2010 Wrote copy for print, radio, cinema, TV and social media ads Clients included Budweiser, St. Regis Resorts, and Johnson & Johnson Shadowed Creative Director and Account Executives during meetings with clients and creative development sessions

Study Abroad 2010 Studied for one semester at the Syracuse University Center in Madrid, Spain

Professional Parking Services Marketing Consultant 2009 Wrote company mission statement Wrote and designed promotional brochure

Perfect Partners Public Relations Marketing Intern 2008 Wrote copy for newspaper ads Organized news clippings Assisted PR client executives during meetings and TV tapings

HONORS: Lagrant Foundation Scholarship 2008 Received scholarship awarded to minority students majoring in advertising National Scholar’s Honor Society Dean’s List

EDUCATION: Syracuse University Expected to receive Bachelors of Science in May 2011 Major- Advertising Minors- Management, Psychology

SKILLS:

Fully bilingual in English and Spanish Social media- Facebook, Twitter, Foursquare PC and Mac operating systems Microsoft Office Adobe InDesign Lexis Nexis

Insomnia Cookies1. Print

Insomnia Cookies2. Banner ads

Insomnia Cookies3. Ambient

Netflix

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Print

Sierra Nevada Beer1. Microsite

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SIERRA NEVADA’S GUIDE TO LIFE

A young man’s life is marked by a number of milestones:

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Continue >

41.6@310,

The Microsite will act as the

centerpiece of the campaign,

directing users to the rest of the

campaign’s components, and

seeking to educate them about

Sierra Nevada and the craft

beer industry.

37

Campaign Copy:Carlos Burset

Campaign Art Direction:Annie BarchLauren Levy

The Microsite will act as the centerpiece of the campaign,

directing users to the rest of the campaign’s components, and seeking to educate them about Sierra Nevada

and the craft beer industry.

2. In-Store Promotions

A young man’s life is marked by a number of milestones: graduating from college, landing

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

A young man’s life is marked by a number of milestones: graduating from college, landing

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

PALE ALE

The in-store display includes a tear-off coupon nd instructional graphics

to guide the target so they make “wise” decisions.

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

PORTER

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

STOUT

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

KELLERWEIS

Beer For The Wise

$2 off your next six pack of

Sierra Nevada

are lucky if it is yours

Guidetolife.com

TORPEDO

3. Mobile App

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The mobile application will

complement the rest of the campaign,

and will include a Sierra Nevada

locator, tips on how to pair beer with

food, and a Beer IQ Test.

39

The mobile application will complement the rest of the

campaign, and will include a Sierra Nevada locator, tips on how to pair beer with food, and a Beer

IQ Test.

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40

4. Twitter

About @SNGuideToLife

Tweets Following Followers Listed

172 92 420 5

Followers Following

Similar to @SNguideToLife view all

FirestoneWalker FollowFirestonewalker

OdellBrewing FollowOdell Brewing Co.

ShipyardBrewing FollowShipyardBrewing

harpoon_brewery Followharpoon_brewery

54

5. Bar Promotions

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Ambient advertisements will be

placed in men’s bathrooms in

bars and pubs.

49

Ambient advertisements will be placed in men’s

bathrooms in bars and pubs.

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Interesting tips and facts related

to the campaign will be printed

on the coasters. When the cold

drink is placed on the coaster, the

condensation will cause the tips

to “transform” into new messages

that congratulate the consumer on

being “wise”.

47

Interesting tips and facts related to the campaign will be printed on the coasters.

When the cold drink is placed on the coaster, the condensation will cause the tips to “transform” into new messages

that congratulate the consumer on being “wise”.

PrintCarrera Sunglasses

PrintPuerto Rico TourismPuerto Rico

Go to a faraway land. It’s right next door.

Bliss has never been so attainable . With no passport required for U.S. citizens and only a two and a half � ight away from Florida, Puerto Rico is your own tropical oasis. Relish in the beauty of its beaches, the � avors of its world-class cuisine, the diversity of its shopping, and the exhileration of

its joyous nightlife. Relinquish your senses to this exotic yet welcoming Caribbean destination. Visit

Puerto Rico today.

Puerto Ricowww.gotopuertorico.com

Get a glimpse of paradise. It’s right next door.

Bliss has never been so attainable . With no passport required for U.S. citizens and only a two and a half hour � ight away from

Florida, Puerto Rico is your own tropical oasis. Relish in the beauty of its beaches, the � avors of its world-class cuisine, the

diversity of its shopping, and the exhileration of its joyous nightlife. Relinquish your senses to this exotic yet welcoming Caribbean

destination. Visit Puerto Rico today.

Puerto Ricowww.gotopuertorico.com

Radio

Carlos Burset1-800-Flowers Radio Ad (Female voice in a British accent) My Beloved William:Fate must be a cruel, vengeful beast. For she has determined that we must remain star-crossed lovers forever, doomed to an eternity of unbridled desire. My heart, as it stands, is a bottomless pit of grief, a wilted tulip devoured by passion.My only hope is that one day we will have a second chance, to love each other once more. (Male voice, in a regular accent) Dear Susie:(Hesitant) I miss you too.I’m like the Adam to your Eve, the Romeo to your Juliet... the Shrek to your Fiona. You bring me soup when I’m sick. And I must confess that every time I see you my heart swells up, just like my – SFX:(Record scratch) (Voice-Over) This Valentine’s Day, you can say it better with flowers. Visit 1800flowers.com today.

1-800 Flowers