Career Development Presentation:

Session AgendaWho Are We and What Are Our Services

The Future

How Do You Get Started?

Resumes, Cover Letters, LinkedIn

Resources

Questions and Answers

The Career Development Center Individual appointments with Career Counselors

•Resumes•Applications•Cover Letters•Interview Preparation•Internships•Graduate School•Targeting Your Dream Job

Monday – Friday 8:00 – 4:30

Drop in Hours no appointment necessary: W-TH, 1:00-3:00

Tuesday Evenings open until 6:30

We are here to help – Top Floor University Center570-422-3219

The Future

There will be 55 million job openings through 202024 million new jobs31 million due to baby boom retirements

35% of job openings will require a bachelor’s degree

Fastest Growing Industries - STEM, Healthcare Professions, Healthcare Support and Community Services

Will require high levels of post-secondary education

• The U.S. will fall short by 5 million workers with postsecondary educations by 2020 at the current production rate

Average Salary by Discipline

NACE Salary Outlook 2014/Bureau of Labor Statistics Occupational Outlook

General Ranking of Desired Qualifications Communication Skills (Written)

76.6% Leadership

76.0% Analytical/Quantitative Skills 73.1% Strong Work Ethic 72.0% Ability to Work in a Team

71.4% Problem-solving Skills

70.3% Communication Skills (Verbal)

68.6% Initiative 68.6% Detail-oriented

65.7% Computer Skills

62.9% Technical Skills

61.1% Flexibility/Adaptability

59.4% Interpersonal Skills (Relates Well to Others)

58.3% Organizational Ability

42.9% Strategic Planning Skills

33.7% Friendly/Outgoing Personality

32.6% Entrepreneurial Skills/Risk-Taker

23.4% Tactfulness

22.9% Creativity

21.7%

NACE Salary Outlook 2014

The Resume – Top Ten Mistakes Spelling errors Too long/Too short Disorganized/poor format Too flashy Faulty mechanics/typos Poor experience/education

descriptions

Lacks any form of personal branding

It’s fluffy

Unclear objective/generic resumes

Accomplishments aren’t highlighted

Duties and responsibilities overkill

Dates are missing

Metrics, facts & figures are nowhere to be found

Repetitiveness

Sending resume without letter Unrelated/irrelevant Information

Misdirected – no contact with the right department

Including personal information not relevant to the job (age, height)

Sources: Arizona State Univ., JobMob, Resumania/ABC Media,

Careerism

PurposePurpose

• Serves as your initial contact with employers

• To get an interview• Emphasize your strong points • Express uniqueness & individuality

Employers spend less

than 15 seconds on a

resume before

making a decision

General Rule Name & contact

5% Education 10-15% Relevant experience and/or skills

75% Other (objective, activities, awards,

memberships, computer skills, interest, etc.) 5-10%

Resume Sections

• Heading (contact information)

• Summary/Profile/Objective

• Education

• Related Work Experience

• Other Work Experience (Employment Highlights)

• Skills

• Organizational Experience/ Campus/Community Involement

• Honors/Awards

• Certifications

Heading

• Name: Size 18/20 font, bold.

• Address

• Phone number *

• Email and LinkedIn

* Call yourself. Listen to your voicemail greeting. Does it state your first and last name?

Is your email address professional?

Resume Tips - Profile

• Becoming increasingly popular/preferred

• Replacing objective statement

• Replaces the “this is what I want”

objective statement with a “this is the

value that I offer” branding statement

Resume Tips Profile Statements

• Your attributes

• Your value CATCH THEIR ATTENTION IN 8

SECONDS!

• Your uniqueness Enthusiastic, results focused, quality, driven hotel/restaurant professional with

extensive experience in resort management, business administration and tourism. Demonstrated achievements of objectives, strong multi-tasking and service skills and dedicated to organizational goals.

Enthusiastic, committed manager with innate ability to understand and motivate individuals. Superior interpersonal and communication skills to foster meaningful relationships. Accustomed to working in a multicultural environment that emphasizes inclusion.

An accommodating and versatile individual with the talent to develop inspiring hands-on lessons that will capture a child's imagination and breed success. Demonstrated ability to consistently individualize instruction, based on student's needs and interests.

Resume Tips - Education

• State full name of institutiono Incorrect: ESUo Correct: East Stroudsburg University of

Pennsylvania

• State proper name of degree. What will it state on your

diploma?o Incorrect: B.S. in Businesso Correct: Bachelor of Science in Business

Management

• Be sure to list minors and concentrations

• GPA?

• Graduation date

• Should I list “Related Coursework” underneath the Education

heading?

East Stroudsburg University of Pennsylvania May 2014Bachelor of Science in Business ManagementConcentration: MarketingGPA: 3.45 Major/ 3.15 Cumulative Dean’s list: Fall 2011-Fall 2012

Resume Tips - Experience Show Proof Statements

Use the Harvard-format for your experience section, meaning your roles and responsibilities are in paragraph form and your accomplishments are bulleted

Accountable for multi-shift manufacturing operations at 3 plants across 2 states. Leveraged Lean Six Sigma, Kanban, Kaizen and other methodologies to improve efficiencies and deliver cost savings. Delivered over $1.5M in savings and increased customer

satisfaction by increasing productivity 12%, reducing waste 23% and raising quality 14%.

3 Steps To A Dollar-Driven Resume  Include Revenue And Profit

Figures  Gather Data On Cost Savings

Cost reductions  Renegotiate contracts or add efficiencies that reduced expenses mMonitoring the bottom line in your department

Demonstrate Your Financial Authority Size or budget allotment for any projects or special initiatives

Held a certain level of authority 

How to Get Your Resume to The Yes Pile!

1. Learn How Applicant Tracking Systems Work

Do not use Microsoft tables or text boxes Applicant Tracking Systems cannot read information enclosed in

tables or text boxes

Start your resume with PROFILE or PROFILE SUMMARY PROFILE: SALES EXECUTIVE

Note too that if you have held multiple positions at the same company, you need to repeat the company name again.

http://www.gotthejob.com/blog/best-resume-writer-tips-complying-with-the-applicant-tracking-systems.php

How to Get Your Resume to The Yes Pile! Clearly indicate other key sections

Key sections are EXPERIENCE, EDUCATION, CERTIFICATIONS, and AFFILIATIONS. So don’t preface your career chronology with something like “Value Offered.” It might not be seen.

Ensure your positions are understood Looking for Company name, Title, and Dates of

employment and these must be entered in such a way that these can be identified.

This may not be interpreted correctly - ABC Software Inc.

Leading provider of CRM solutionsSenior Project Manager (6/2006-Present)

Instead show it as this -ABC Software Inc. – Senior Project Manager (6/2006-Present)Leading provider of CRM solutions

Note : If you have held multiple positions at the same company, you need to repeat the company name again.

http://www.gotthejob.com/blog/best-resume-writer-tips-complying-with-the-applicant-tracking-systems.php

How to Get Your Resume to The Yes Pile!

Use Headers for subsequent pages Name and contact information at the top of the subsequent

pages, this can confuse the Applicant Tracking System

Use the MS Word Page Header function to keep that information hidden from the ATS.

Submit your resume in the right format

MS Word .doc format, not .docx and not PDF files as not every system can read these.

Have a pretty version to handout when networking!

http://www.gotthejob.com/blog/best-resume-writer-tips-complying-with-the-applicant-tracking-systems.php

How to Get Your Resume to The Yes Pile!

2. Catch Their Attention In 8 Seconds- Classify it into the Yes, No, or Maybe pile- Focus on the opening profile or summary

section, so this MUST be powerful and distinguish you from other candidates

- creating a theme or value proposition for the resume that says, “Here is what I can do for you.”

How to Get Your Resume to The Yes Pile!

3. Show Proof Statements₋ Experience section is where you have PROOF statements

that show you have delivered the results you indicated.

‒ Use the Harvard-format for your experience section, meaning your roles and responsibilities are in paragraph form and your accomplishments are bulleted

Manufacturing Operations ManagerMerck Corporation (2/2007-2013)Accountable for multi-shift manufacturing operations at 3 plants across 2

states. Leveraged Lean Six Sigma, Kanban, Kaizen and other methodologies to improve efficiencies and deliver cost savings.

Delivered over $1.5M in savings and increased customer satisfaction by increasing productivity 12%, reducing waste 23% and raising quality 14%.

The Portfolio AlternativeDocumentation and demonstration of your accomplishments. Shows growth in your skills and understanding over time. Documents results but also how you got there and what you learned in the process.

E-Portfolios Showcases your skills and computer abilities

Creative Portfolio Contains only samples of work relevant to your particular field Include title page, essay, or personal artist statement and

biography. Can include videos, photos, files, copy of resume & short

introductions . (system Epsilen.com)

Perfect Fit Cover Letters A Memorable Opener Poor – Please accept this in response to the (positions)

advertised on month day, year. Better – Extensive track record of driving guest loyalty, and brand

equity in the hospitality industry, seeking a forward thinking organization where these transferable skill sets and experience will create a “win-win” proposition.’

Facts that Support Requirements • How can you meet their hiring needs based on requirements• Do not use bullet points or information form your resume. Use

fresh information• Use performance statements• Don’t list responsibilities of previous jobs, demonstrate outcomes

(i.e. consistently recognized for delivering quality results…• Only detail specific technical skills

Perfect Fit Cover Letters Details are Important• Cover letter heading should match your resume• Include a branding statement with your header• Include a quote from a former employer

Close with Contact• Offer to follow-up via phone, email etc… and within a

specific timeframe• Include your contact information• Professional polished and concise

I’m very interested in the teaching opportunity and confident that I can deliver a solid commitment to the social and academic growth and development of every child. I will call next week to arrange a time to meet so we can discuss my abilities to surpass your expectations.

LinkedIn – Why Use It?

It’s a great career management toolNetwork with other professionalsHelps you find jobs and employers find youTarget audience is college students and professionalsIt allows you keep your private life separate from your professional lifeLinkedIn is information rich and not a photo and personal sharing system

First Impressions

Your headshot is the first impression Use a professionally taken

photograph headshot that shows you in the best light

Create a Headline to grab the reader’s attention The headline appears under your name

and next to your picture Do not limit yourself to the default job

title and employer Use the 120 characters to market

yourself

The Profile

Complete an interesting summaryTake advantage of the 2000 characters

Tell people who you are How to contact you Why they should hire you

Be sure to use proper capitalization and grammar

The Profile Go to the LinkedIn website:

www.linkedin.com and create a profile Be detailed about your education,

internships, volunteering, jobs, study abroad

Be authentic and include a strengths summary

Use key words in your profile that are relevant in your industry or desired field

Check spelling and grammar

Call to Action Be different from everyone Profile shows what you have done and a

call to action gives the reader further instruction on how or why to contact you

Can show sample work or direct reader to your own personal website

Examples An author or aspiring writing can show their

publications An artist can showcase their portfolio Tell the reader why to contact you .. Interview,

job, advice…

Networking

Join GroupsCreate business circles and connectionsGives you a platform to seek advice Gives you the opportunity to showcase your expertise

Begin Establishing a NetworkYour best network is with those you know and trust alreadyExplore Career Fields

How is Job Hunting Like Dating? Present yourself appropriately

Get out there and meet people

Make yourself desirable – people want what they can’t have

Open yourself up to new possibilities

Don’t be fooled – do your research

Know the difference between persistence and annoyance

Don’t dominate the conversation

Communicate and listen

Be honest – tell them you are interested

Make sure you click

Make them feel special

Prepare for rejection

Don’t be desperate

Know when to commit

Look ahead to the future

Sources: Business Insider : War Room

What Do You Do Now?1) Get prepared yourself – create a resume

2) Create a LinkedIn Profile

3) Gather contacts, references, and visit possible employers

4) Prepare & learn your elevator pitch

5) Get business cards (vista print / 250 for $10.00)

6) Begin finding opportunities and watching openings;organize your job search, dedicate space

7) Turn in cover letters and resumes – begin following up –master interviewing skills

8) Continue with all of the above – watching for opportunities, and openings, following up on resumes already handed in

9) Follow up on all contacts – this should become a lifestyle

10)Mock Interviews with Career Development

FEBRUARY

MARCH-APRIL

DO YOU WANT TO BE HIRED?-An interactive interview event to select the right candidate for a hiring opportunity

APRIL 15th 5:00-6:30

Questions and Answers