Career centers slideshare
Transcript of Career centers slideshare
HELLO.
Chris GrafNew Business Director
Allister CrowleyBusiness Development Manger
Sarah AndrusBusiness Development Manger
We are the business development team for Wiley Career Centers.
We work at
WILEY a global publisher with
200 years of
publishing experience
3 divisions focused on learning and
professional development
1successful
job board platform
5 years ago we launched
WILEY JOB NETWORKan online job board for academics and professionals in STMS.
We have developed a range of core capabilities in STMS
digital online recruitment.
Wiley Job Network now provides a
VALUED, ENGAGING, PROFITABLE
career center.
JULY 2014
5000job ads per month
82000 candidate profiles
14000searchable resumes
1250 advertisers
75000Visitors per month
PUBLISHING/pʌblɪʃɪŋ/ noun
The process of production and dissemination of literature, music, or information — the activity of making information available to the general public.
Wikipedia | November 2014
Let’s consider the process for producing a book…
…the production of the book is only half the story.
Source the best paper Find a great printer Bind and ship the book
1 2 3
What about the…
…without it the book is empty and no one will read or buy it.
CONTENT SALESMARKETING
It’s the same for a
CAREER CENTER, the platform/website is only the start.
Who will advertise jobs?
How will we make sure the right jobs are available?
How do we attract job seekers?
What type of advice can we provide?
How do we make connections in STMS recruitment?
CONTENT PROVISION
TRAFFIC BUILDING
ROUTE TO MARKET
Consider how to resource and support you career center.
Not only for the first year but on an ongoing basis…
• Trial contracts with recruitments and employers
• Job scrapes in conjunction with our partners
• Feeding relevant WJN jobs through to society platform (cross posting)
• Relevant careers article and content
• Targeted marketing to members
• Search engine optimisation
• Pay Per Click management
• Social media E• engagement • Global reach• Contextual widgets
on relevant society websites
• Engaging advertisers• Using media
partners to generate leads
• Existing relationships in place – employers and recruiters
• Pricing and sales strategy support
• Global representation
LAUNCHSite build, project management, strategy and implementation.
SALESRecruitment sales and account management.
MARKETINGSearch, social, content and targeted advertising.SUPPORTMaintenance, hosting and licensing.
Year 1 Year 2 Year 3
COMMUNITYContent strategy, resources and advice.
PLATFORM COMMUNITY
SALES MARKETING
• Integrated• Flexible• User focused
• Specific• Supportive• Multi-channel
• Global• Niche• Focused
• Print• Digital• Active vs Passive
GET IN TOUCH. If you have any questions or would like to learn more.
exchanges.wiley.com/societies/[email protected]