2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)

2 Biggest Lead Generation Mistakes Data Centers Make

Mistakes data center CEOs and those selling to data centers make when trying to generate leads

Courtesy of SP Home Run Inc.

Many elements are needed to optimize websites for

lead generation

Courtesy of http://www.SPHomeRun.com

http://www.sphomerun.com/

Optimizing Websites Appeal to buyer personas Actionable items Digital assets



Two main mistakes data centers make when trying to

generate leads:



#1: Limited places for visitor to become a lead



Mistake #1 Neglects Awareness prospects Neglects Consideration prospects Limited value



Distribute content for each stage of buyer’s journey to

appeal to all prospects



#2: Not providing educational content



Mistake #2 Does not attract prospects Negatively affects landing pages Can’t capture leads



Avoid These Mistakes Have various conversion paths Premium content Use buyer personas Use buyer’s journey



Use Educational Content Webinars White Papers eBooks Blogs Podcasts



Has your data center had success with lead

generation?



Did your data center business make any of

these mistakes?



Let us know in the Comments section below



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Attracting Data Center Clients: Step by Step

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2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)

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Transcript of 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)