Capacity Building and Coordination for BCC in support of HPNSDP

Donor Consortium Meeting November 7th, 2013

SWAp Requires Coordination

HPNSDP:

“Development of health sector requires direct involvement, interaction and collaboration with policies and programs of other ministries, agencies and a variety of different role players. …participation of various technical organizations/agencies both within and outside MoHFW is vital for the successful implementation of the sector program.”

“Insufficient coordination between various sub-sectors in health, population and nutrition resulted in duplication, wastage and missed opportunities both at the top as well as at the operational level…increasing coordination and collaboration with other ministries affecting health outcomes needs to be made to streamline activities and improve efficiency.”

National BCC Practice in Bangladesh

In order for BCC to be effective, messages need to be consistent, cohesive, coordinated and well-planned, and must reflect current MoHFW policies.

Bangladesh has many ongoing health interventions, almost all include BCC components. However there is little coordination between them.

Goal of BCC Activities under HPNSDP

Information, Education,

Motivation Unit

Institute of Public Health and

Nutrition Unit

Bureau of Health Education

Planning, coordination, leveraging and execution of BCC activities

DGHS

MOHFW

DGFP

Improved health status in Bangladesh

BCC Activities under HPNSDP

DGHS

MoHFW

DGFP

BHE• BCC for all other

health topics • 128 positions (10-15

central-level; 70-80 district-level officers)

• Insufficient office space

• 0.64% of total budget

IPHN • Many BCC activities

in NNS OP • Only 1 staff member

dedicated to BCC• 7.55% of total

budget (BCC and other activities)

IEM• BCC for FP

activities only• 15-20 central-

level officers• 0.67% of total

budget

Coordinating BCC Activities

MoHFW internal planning, coordination and execution of BCC messages and campaigns is:• accomplished through regular coordination

meetings between 3 units• facilitated by a National Communication

Framework

Goal: coordination, cohesion, unity

Priorities for Building BCC Capacity Improved coordination among MoHFW units and donors

Technical Assistance to support MoHFW in building staff and institutional capacity in IEM, IPHN and BHE

Ensure all partners working on BCC in Bangladesh are aware of the MoHFW requirement to get approval from IEC Technical Committee before launching campaigns

Support the MoHFW IEC Technical Committee to systematize their approval process and ensure transparency

Apply Knowledge Management approaches to support BCC activities

Improved Capacity in MoHFW Staff have increased knowledge on how to plan, design and

implement BCC campaigns and activities

Increased ability to follow strategic processes for developing messages and materials

Staff are improving their to organize, utilize and manage data using Knowledge Management techniques

Increased appreciation for M&E

Improved motivation and leadership

BCC Working Group Forum for multi-sectoral coordination.

Has been officially recognized by MoHFW, and is under leadership of Mr. Md. Shafiqul Islam Laskar Additional Secretary (PH and WHO), MoHFW

Active participation from MoHFW, donors, project staff, private sector, media

Reviewed and analyzed 17 communication strategies and 4 OPs

Drafted a National HPN Communication Framework

In the process of identifying best practices for BCC in Bangladesh

How Donors Can Support and Sustain MoHFW BCC Activities

Hold partners accountable for coordinating BCC activities with MoHFW Include in project descriptions and scopes of work Include in solicitations Include in project evaluations

Participate – and encourage the active participation of partners – in BCC Working Group Next meeting is November 11 from 11-12:30PM at IPHN http://www.bdbccgroup.org bdbccgroup@gmail.com

Support the implementation of the National HPN Communication Framework

Thank you!Any questions?