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Megapixel Camera Market Trends

Zoe Yates

“Megapixel was the most dominant trend in IP cameras over the first half of 2009”

“ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”

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Source : ipvideomarket.info

What is Megapixel?• High quality images up to 5MP (2592(H) x 1940(V) )• Up to 25 / 30 FPS• Ideal for environments that require high quality, very

detailed images– Casinos– Factories – Banks– Retail

• JPEG, MPEG4 and H.264 versions available.

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ISC West PollWhich trend will have the most impact on

video surveillance purchases in 2009?

• Megapixel Cameras: 58%• Hybrid DVRs: 20%• Video Analytics: 9%• Intelligent/Advanced Storage: 7%• Other: 6%

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Mega Pixel Vs HDTVMegapixel• Typically up to 5MP (2592(H) x 1944(V) )• Wide range of manufacturers and availability • Little or no industry standards

HDTV• Typically up to 1-2MP (1920 x 1080) aka 1080 I / P• 16:9 Industry standard• New technology so fewer cameras currently available

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Key Market Players

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Example Models

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Make Model Megapixels FPS* USP Price

Axis 223m 2.0 9 Day / Night £800.00

Sony SNCCM120 1.3 15 Video Analytics

£700.00

DVTel 9580 1.3 12 Day / Night £800.00

Panasonic WV-NP304 1.0 25 Image Quality

£835.00

Arecont AV5155 5.0 9 Performance

£750.00

IQeye 750 5.0 10 Day / Night £850.00Source : Internet* At highest resolution

Image Comparison

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4CIF 740 x 480

1280 x 970

2592 x 1944Source : Bosch

Important Considerations• Poor Light Performance*

– Not ideal for Outdoor

• FPS reduces as MP’sincrease

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12

34

05

1015202530

Megapixel Performance

Source : IQeye

* Compared to 4CIF Cameras

Important Considerations• Large images– More Bandwidth– Greater Storage

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Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel cameraSource : Bosch

Why Canon and Megapixel?• Fast Growing Market Segment

– Customer requirement for greater detail and performance

• Utilise existing Canon processor and lens technologies

• Use the brand to drive sales and awareness

• Establish Canon as the industry leader in megapixel technologies

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Product Suggestion• 5MP Camera• 25 / 30 FPS (MJPEG & H.264)• Day / Night (0.1 lux and below)• Canon superior image quality• Static and Fixed Dome Mounts• £800.00 price point• Long term - PTZ Camera

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Questions and Answers

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Contact Information• Email - Zoe.yates@rocketmail.com• Telephone – 07877 195217

THANK YOU!

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