BOZA Cannes Young Lions Cyber ideas

Elvan Deniz & Ezgi Yılmaz

THE CHALLENGE

Boza is a wonderful, traditional beverage of the Turkish culture but unfortunately the majority of Turkish youth don't even try it in their lives. Our mission was to change this hands-off attitude and make Boza cool again between young

people. We wanted them to at least try Boza one time.

THE CREATIVE IDEA

There is a rising nationalist attitude in Turkish youth. We thought that we could use this movement in favor of our effort to make Boza popular again. We created a campaign that triggers these domestic values by telling a story about the quarrel

between Greece and Turkey on taking ownership on certain traditional foods. For some years, the debates on the originality of baklava, cacık, rakı were on the agenda and Turkish youth is very sensitive about this topic. We'll be using

online mediums in order to tell them that Boza is a very precious taste that we should proudly own. 

TRADITIONAL BEVERAGE OF GREECE