Campus USA Superior Member Service 11.11.14
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Transcript of Campus USA Superior Member Service 11.11.14
SuperiorMember Service
For those who are prepared…For those who are prepared…
…chaos brings opportunity
To be successful in the future, the rate of internal innovation must exceed the
rate of external innovation”
II > EI
The Key To Success in the New Normal…
•Nimbleosity•Nim-bo-licous
The Pattern of Business Success
(T + C + ECF) x DE = BE
2
The level of highly satisfied and engaged EMPLOYEES in your
business.
The number one factor in increasing the level of highly satisfied and engaged
MEMBERS in your business is…
Positive Culture
Fun
Family
Friends
Fair
FreedomPride
Praise
Meaning
Results
5
The key elements of a winning culture
2
Fundamental Customer Expectations
• Reliability: The ability to provide what was promised, on time, dependably and accurately. (Honesty)
• Assurance: The knowledge and courtesy of employees, and their ability to convey trust and confidence. (Competence)
• Empathy: The degree of caring and individual attention provided to customers. (Concern)
• Responsiveness: The willingness to help customers and provide prompt service. (Attitude)
• Tangibles: The physical facilities, equipment, and appearance of the personnel. (Professionalism)
3
The Five Levels of Customer Service
I don’t really care
Why try harder
Good enough is good enough
That’s nice
Holy cow – you guys are awesome!!!!!
3
1,300,000 interviews: Basic 4 + 1
Goal Setting
TrustAccountability
Communications
RECOGNITION
Wow No Surprises Cheer 4
• D• M• C• C• M• D
irection – vivid, clear, inspiring --- shared
easurements – specific, observable, focused
ompetence – very good at what they do
ommunication – open, honest, courageous
utual Accountability – all team members
iscipline – do this every day
4
7 Keys to TRUST• Tell the truth• Be transparent• Extend trust & respect• Be vulnerable• NO games• Keep your promises• Communicate clearly
SBA
4
SBA
VOC48 – 74%
NITB - 8
Moments Of Truth
Workshop pages 6 & 7