What are campaigns?

Campaigns are a form of persuasion. They aim to promote a product, publicise an event, raise awareness for an issue, educate people or provide a public service. They often encourage people to do something or buy something.

What methods are there?

BillboardsPosters

MagazinesTV advert

Cinema advert

Types of campaign

Political campaigns

Public safety campaigns

Advertising campaigns

Charity campaigns

Persuade people to vote for them. Political campaigns are run by political parties.

Keep the general public safe. Persuade people to act in a certain way.

Persuade people to donate time or money.

Get an audience to buy things.

Some well known campaigns

Advertising techniques

SHOCK

CATCHY MUSIC/SLOGAN

FAMOUS/RELEVANT PEOPLE.

ThreatEnigma-mystery/

intrigued

What is meant by Copyright?

The legal right to the originator for a certain

number of years allowing a person to use their work.

What is meant by Intellectual Property?

Intellectual property is a term that refers to an original creation/design/ idea that

belongs to a person or a group of people.

What is meant by file sharing?

File sharing is when someone uploads something on to a website or a memory stick and this then makes it available for

anyone to listen to it. This is illegal.

What is meant by digital piracy?Digital piracy is when you download

and copy documents illegally.

How are young people involved in piracy?

Young people are involved in piracy by illegally downloading music on to their phones or tablets. Young people also

download films and watch them illegally.

What method of piracy and illegal sharing are there for the various

media forms?

MUSIC

YouTube You can use file sharing sites such as 4Shared.com which is when someone uploads a song on to the site and then everyone can listen to it.

If you haven't paid for something and you download it on to your phone , computer or tablet then you are illegally listening to that music.

If you download anything on to a memory stick then that is illegal as well.

Films

If you film a movie in a cinema and then put that on a DVD and sell it then you are selling pirated DVDsFilms can be watched

illegally on websites that are specific to doing this. It is illegal because most sites you don’t pay for.

If you watch a film that hasn’t come out on DVD yet then you are watching an illegal film.

Why is file sharing illegal?

File sharing is illegal because if everyone did it

then no one would be able earn any money so they

would go out of business. This would ruin it for

everyone.

Find examples of where piracy/copyright is in the news and analyse what is learnt from these

reports.“Apple fined by China court for copyright violation” this means that people will be made aware of copyright and it may also make people like Apple less.

“iTunes films break copyright laws” this means that they are doing something illegal and therefore people may want to use it less.