Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs
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Ben Betts WOLCE – Campaign Learning Your strategy to delivery performance support Ben Betts Campaign Learning
Transcript of Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs
Ben BettsWOLCE – Campaign Learning
Your strategy to delivery performance support
Ben Betts
Campaign Learning
Ben BettsWOLCE – Campaign Learning
How well are we keeping pace?
https://tinyurl.com/wolce17
Ben BettsWOLCE – Campaign Learning
How well are we keeping pace?
1. Has the complexity of requirements you are asked to deliver on risen or fallen in the last
5 years?
2. Have the deadlines you've been asked to deliver solutions in got tighter or more slack in
the last 5 years?
3. Do you perceive that you have more or less time to do your job than you did 5 years
ago?
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
So, how do you keep pace with change?
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Ben BettsWOLCE – Campaign Learning
https://www.thetrainingaide.com/estimating-time-to-develop-training-part-2/
Ben BettsWOLCE – Campaign Learning
Three tactics that I think about…
1. CurationFavouring reusing external content sources over creation of new content
1. AgilityTactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches
1. Self-direction Focus on fostering a culture of learners helping themselves
Ben BettsWOLCE – Campaign Learning
1. Curation
Our world is absolutely full of rich
content
Individually the objects tell a minor
part of the puzzle.
Collectively, they are worth more
than the sum of their parts...
Ben BettsWOLCE – Campaign Learning
The learning professional’s role is to identify the catalyst for learning and to establish a
‘baseline for connections'
Bob Baker, Former CLO of the Central Intelligence Agency
Ben BettsWOLCE – Campaign Learning
2. Mix and match with Agility
Ben BettsWOLCE – Campaign Learning
Inspiration
Ideas worth arguing
about?
Inspiration
Ben BettsWOLCE – Campaign Learning
Webinars Newsletters Social
Media
Agile Tool / Technique Examples…
Ben BettsWOLCE – Campaign Learning
Inspiration
Ideas worth arguing
about?
Instruction
Ben BettsWOLCE – Campaign Learning
Webinars Newsletters Social
Media
Curated Courses MOOCs Mentoring
Agile Tool / Technique Examples…
Ben BettsWOLCE – Campaign Learning
Inspiration
Ideas worth arguing
about?
Implementation
Ben BettsWOLCE – Campaign Learning
Webinars Newsletters Social
Media
Micro
LearningLive Chat Blogging
Agile Tool / Technique Examples…
Curated Courses MOOCs Mentoring
Ben BettsWOLCE – Campaign Learning
Agile means iteration…
Ben BettsWOLCE – Campaign Learning
Self Directed learning3. Self-Directed / Informal / The 70%
aka. The thing everyone does, but we can’t get anyone to do…
Ben BettsWOLCE – Campaign Learning
Directed ------------------- Self Directed
Ben BettsWOLCE – Campaign Learning
One-off Events Always on
Directed ------------------- Self Directed
Ben BettsWOLCE – Campaign Learning
One-off Events Always on
Directed ------------------- Self Directed
Invite /
Closed enrollmentOpen Access
Ben BettsWOLCE – Campaign Learning
One-off Events Always on
Directed ------------------- Self Directed
Invite /
Closed enrollmentOpen Access
Completion
certificatesOpen ended…
never finishes
Ben BettsWOLCE – Campaign Learning
Build it… they don’t tend to come!
Side-competi t ion… Name that f i lm?
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Forgetting Curve…
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Dir
ec
ted
--
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Ben BettsWOLCE – Campaign Learning
Dir
ec
ted
--
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Se
lf-D
ire
cte
d
Ben BettsWOLCE – Campaign Learning
Campaigns involve many iterations
Ben BettsWOLCE – Campaign Learning
“Brand Ambassador”
Ben BettsWOLCE – Campaign Learning
Curatr – online social learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Take 2… Making a Campaign
Ben BettsWOLCE – Campaign Learning
Unlocking new content each month…
Ben BettsWOLCE – Campaign Learning
Workshops
4 Trainers
6 Weeks
16 Countries
50 workshops
700 participants
Ben BettsWOLCE – Campaign Learning
WebEx Training Centre
Ben BettsWOLCE – Campaign Learning
Newsletter / updates
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Ben BettsWOLCE – Campaign Learning
Which tactics will you use?
1. CurationFavouring reusing external content sources over creation of new content
1. AgilityTactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches
1. Self-direction Focus on fostering a culture of learners helping themselves
Ben BettsWOLCE – Campaign Learning
Campaign Learning
Your strategy to delivery performance support
Twitter: @bbetts
LinkedIn: benbetts on LinkedIn
Email: [email protected]
Ben Betts
Thanks folks!
