Call to OrderWho are the most powerful figures in these pictures? How can you tell?

Objective

HWBAT evaluate the role of business leaders such as Andrew Carnegie, John D. Rockefeller, Cornelius Vanderbilt and JP Morgan in transforming the United States economy.

EQ: How were each of these people, and big business as a whole, viewed by their contemporaries?

Before we start, create a chart like this in your notes:Person Industry Impact

John D. Rockefeller:Dominated the oil industry with his

company: Standard Oil

He bought out smaller companies so that he could monopolize the industry

People believed that he was corrupt in his business practices, using things like bribery, sabotage, and secret deals.

He and his attorney invented the trust- a large group of big businesses all controlled through one, bigger business.

Fill this in:Person Industry Impact

John D. Rockefeller

Oil Industry (Standard Oil)

Dominated the oil industry, created “trusts” – when multiple businesses merge under one.

J.P. Morgan:Began his career as an accountant

and formed JP Morgan Company in 1895

He began reorganizing railroads in 1885; he bought stock in railroad companies in order to control them.

In 1896, he brought together the electric, steel, and agricultural equipment manufacturing industries.

By the 1900s, Morgan was the main force behind the Trusts, controlling almost all the basic American industries.

Fill this in:

Person Industry Impact

John D. Rockefeller

Oil Industry (Standard Oil)

Dominated the oil industry, created “trusts” – when multiple businesses merge under one.

J.P. Morgan Multiple industries: agricultural, steel, and railroad

Controlled all basic industries by buying them out.

Andrew Carnegie: True Rags-to-Riches story

He became a powerful businessman and leading force in the American steel industry

His company was Carnegie Steel and he teamed up with JP Morgan to form US Steel in 1900

Carnegie Steel had a monopoly on the entire steel industry and eliminated competition

He believed that the rich had an obligation to give back to society, so he donated much of his fortune to education and peace.

Fill this in:Person Industry Impact

John D. Rockefeller

Oil Industry (Standard Oil)

Dominated the oil industry, created “trusts” – when multiple businesses merge under one.

J.P. Morgan Multiple industries: agricultural, steel, and railroad

Controlled all basic industries by buying them out.

Andrew Carnegie

U.S. Steel Teamed up with J.P. MorganCame from rags to riches, so he gave back moneyStill wealthy, so people thought he was two-faced.

Cornelius Vanderbilt:Ran a steamboat company

Consolidated multiple railroads to outcompete Erie Railroad

One of the wealthiest Americans in history

Fill this in:Person Industry Impact

John D. Rockefeller

Oil Industry (Standard Oil)

Dominated the oil industry, created “trusts” – when multiple businesses merge under one.

J.P. Morgan Multiple industries: agricultural, steel, and railroad

Controlled all basic industries by buying them out.

Andrew Carnegie

U.S. Steel Teamed up with J.P. MorganCame from rags to riches, so he gave back moneyStill wealthy, so people thought he was two-faced.

Cornelius Vanderbilt

Shipping Ran steamboat and railroad companies

Follow along on your work-sheet as I model this skill.

WHAT is there? What are the main characters, titles, and captions?

HOW are they depicted? What is the relationship between each of the characters?

WHAT is the artist trying to convey? About big business?