Tell Your Story With Pictures
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Transcript of Tell Your Story With Pictures
Tell Your Story With
Lars BredahlDigital Marketing Coordinator – First Bank
[email protected]@larsbredahl
‘s
#NCCommsSem@larsbredahl First Bank
Visual Content Revolution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin iaculis vehicula arcu, ut interdum magna volutpat eget. Fusce sit amet orci purus, in facilisis dui. Vivamus metus neque, pulvinar ut dapibus ac, dictum vel enim. Aliquam id arcu mauris. Phasellus condimentum feugiat dolor, vel aliquet orci volutpat nec. Duis tristique sodales hendrerit. Integer vitae nibh ante. Nunc at risus eu urna imperdiet pretium a vitae felis.
Integer ac eros id enim interdum porta. Etiam eget dui ligula, ut rhoncus mi. Maecenas vitae nulla euismod dolor scelerisque vestibulum eget id justo. Pellentesque ac leo mollis enim sodales faucibus. Sed in sapien risus. Proin urna nunc, semper ac gravida quis, commodo auctor cursus.
@larsbredahl First Bank#NCCommsSem
What
#NCCommsSem
Why
• No Language barriers• Shorter attention
spans• More shareable• Improved technology
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#NCCommsSem
Key Stats
• 90% of the information transmitted to the brain is visual*
• Visuals are processed 60,000x faster in the brain than text*
• Across all social media avenues, posts with strong images get on average 3x as much user engagement as those with no images. (Forbes)
*Source: Social Media Today
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#NCCommsSem
Visual Social Networks
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#NCCommsSem
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#NCCommsSem
YouTube
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#NCCommsSem
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#NCCommsSem
Others
• Tumblr• Vine• Snapchat
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Social Networks Evolving
#NCCommsSem@larsbredahl First Bank
#NCCommsSem@larsbredahl First Bank
#NCCommsSem@larsbredahl First Bank
Social Media Image StrategyTips
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Social Media 101
• What are my goals?• Who is my audience?• What is my brand’s voice?• What platforms will help me achieve my goals?• What content will resonate with my audience?• How will my content appear in different locations?• How will I measure and optimize?
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#NCCommsSem@larsbredahl First Bank
#NCCommsSem
Create Visual Content
• Use images you already own• Take photos and video of everything• Draw• Add text to photos• Edit and repackage content for future use• Remember to use quality images to increase
engagement
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#NCCommsSem
Share Visual Content
• Utilize Creative Commons & Royalty Free Websites to find images– Wikimedia– Flickr– Microsoft Office– Pixabay
• Always give proper image accreditation
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Visual Content Ideas
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Tell a Story
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Tap Into Emotions
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#NCCommsSem
Make ‘Em Laugh
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#NCCommsSem
Educate
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#NCCommsSem
Give Followers a Voice
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Be Relevant
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#NCCommsSem
Inform
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#NCCommsSem
Bring Back Memories
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#NCCommsSem
Inspire
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#NCCommsSem
Play Games
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#NCCommsSem
Reward
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#NCCommsSem
Promote
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Visual Content Tools
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Photo Editing Tools
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#NCCommsSem
Video Editing Tools
• Final Cut Pro• iMovie• Windows Movie Maker
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#NCCommsSem
Infographic Tools
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#NCCommsSem
Meme Tools
• Meme Generator• Quick Meme• Someecards
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#NCCommsSem
Quote Tools
• Quotes Cover• Quozio• Recite This
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Conclusion
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Thank You!
@larsbredahl First Bank