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Call for entries

Competitionpack2016/17

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The RSA Student Design Awards (SDA) is a competition run by the RSA, a registered charity in England and Wales (212424) and Scotland (SC037784)

© 2016

RSA 8 John Adam Street London WC2N 6EZ England [email protected]

SDA Team Sevra Davis, DirectorRebecca Ford, UK ManagerJanet Hawken, Administrator Ellie Lanham, Intern SDA 2016/17 Competition Pack

Brief development and direction by Sevra Davis, Director, SDA

Brief development and management by Rebecca Ford, UK Manager

Business development by Hannah Pater, RSA

Proofread by Janet Hawken, SDA

Printing by Maxim

Website by Skipso Labs

Web content and implemention by Rebecca Ford, UK ManagerEllie Lanham, Intern

‘The RSA Student Design Awards is a pioneering curriculum that nurtures the next generation of creative talent around the world. All participants gain practical skills and engage with industry briefs while winners prove year on year that they are designers shaping our future.’

Betty Jackson cbe rdi Fashion designer and Master of the RSA Royal DesignersRSA Student Design Awards winner 1971

RSA Student Design Awards 2016/17 | 1/34sda.thersa.org | [email protected]

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I am delighted to introduce the RSA Student Design Awards programme for 2016/17.

The RSA Student Design Awards (SDAs) is an annual curriculum and competition delivered as a set of project briefs that challenge emerging designers to tackle current and emerging social, economic and environmental issues through the practical application of design thinking and skills. We work closely with industry partners to develop the briefs, we help colleges and universities embed them in their curricula, and we support participants through workshops, mentoring and online and offline support.

As a society, we are now facing serious, unprecedented, and global challenges that require creativity, collaboration and cooperation more than ever before. By engaging in the RSA Student Design Awards, we hope and believe that students and new graduates around the world will feel encouraged by the possibilities that design presents and will seize the opportunity to challenge themselves to develop inspiring solutions that will help move us all to a more sustainable, happier and healthier future.

The 12 briefs that form the 2016/17 RSA Student Design Awards programme bring together a range of thematic research areas, notably:

– Life-long learning and development– Sustainability and the circular economy – Fostering a more inclusive, tolerant society– Empowering people to live longer,

healthier lives

To this end, the briefs this year focus on issues including how to increase financial capability (‘Mind Your Money’) and mental agility in older age (‘Agile Ageing’), how to promote opportunities for learning in an ever-changing digital age (‘Learning for Life’), how to encourage people to live more healthily (‘The Good Life 2.0’), and how to move toward more sustainable goods and services (‘Rework’ and ‘Circular Futures’), alongside many more. We would like to thank this year’s sponsors and partners who have made these briefs possible, including UK Government, The Chartered Institute of Marketing, Fazer, GlaxoSmithKline, the Global Disability Innovation Hub, Kinneir Dufort, Marketing Trust, NHS England, NCR, the Office for Disability Issues, Philips, PRP Architects, RBS, Unilever, Waitrose and many more.

Building on feedback from last year, the 2016/17 programme builds on recent successful changes but there are a few key updates to note:

1 Clarity on Judging Criteria: The six judging criteria remain the same this year and these are described further on all briefs, but the criteria are now equally weighted and work will be judged against the criteria in totality. We have elected to remove the different weightings for the criteria based on tutors’ feedback that it was confusing for participants, and judges’ feedback that it was hard to judge in accordance with the weightings

2 Hero Image: As there was last year, there is an entry requirement for a ‘hero image’. Last year’s entries revealed that there was

some confusion around what this meant, so we have sought to further clarify this as a singular ‘poster image’ that conveys the essence of the submission with a short one-sentence description. Think of it as a billboard advertisement for the proposed solution.

3 Simpler process for requesting university visits: We are keen to increase engagement and participation at colleges and universities across the UK and abroad, and we want to make it as easy as possible for you to get in touch with us to request a visit or video briefing at your educational institution. We’ve simplified the process by creating a new form on the Competition section of our website. Please take a look and bear in mind that our visit slots get filled up quickly!

4 Workshop programme: All students working on the RSA Student Design Awards will be invited to attend a new series of workshops throughout Autumn and Winter 2016/17 to encourage the development of innovative design-thinking, collaboration and tangible skills (such as how to increase commercial awareness) to increase employment prospects.

Registration for the 2016/17 programme is now open and all prospective entrants are encouraged to register to receive regular updates and reminders about key dates. Submissions will be taken electronically through our online platform – please note the final date for registering and submitting work into the competition is 8 March 2017 at 4pm GMT. Specific guidelines about how to enter and pay the entry fee can be found on our website or in the Guidelines for Entry document.

The programme continues to attract global interest and recognition, and we’d like to take this opportunity to remind everyone that the programme welcomes entries from enrolled students and new graduates from anywhere in the world. We hope that 2016/17 will continue to see more partnerships with educational institutions and more students sending their work in to the RSA.

As always, we hope that by working on the briefs, participants will think differently about design through experimentation, collaboration, inter-disciplinary working, joy and a passion for positive social change.

Thank you to the dedicated students, faculties and sponsors that continue to make the RSA Student Design Awards a success. We look forward to working with you this year.

Sevra Davis, Director RSA Student Design Awards

August 2016

‘Winning an RSA Student Design Award changed my life and opened up a range of opportunities for me as a designer. I encourage students around the world to engage with this programme and to look at the briefs as an opportunity to dare to dream.’

Richard Clarke Former Vice President of Design at NikeRSA Student Design Award winner 1989

BeyondBorders

Page 17

CircularFutures

Page 11

Contents

Contents

Page 3

Introduction

Page 1

Re-work

The Good Life 2.0

Page 7

Agile Ageing

Page 9

Mind Your Money

Page 13

Happy Birth Day

Page 15

#HackOnWheels

Page 19

Wearing Intelligence

Page 21

InclusiveLiving

Page 23

Learning for Life

Page 25

Moving Pictures

Page 27

Entry Rules and Guidelines

Page 30

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Key dates

Wed 24 Aug 2016 — Briefs launch online and registration opens

Wed 18 Jan 2017 – Competition opens for submissions via sda.thersa.org

Wed 8 Feb 2017, 4pm GMT – Deadline for ‘early bird’ submission at reduced entry fee of £25

Wed 8 Mar 2017, 4pm GMT – Final deadline for online registration and submission (£35 entry fee)

Mon 20 Mar 2017 – Judging begins (2 stages: shortlisting and interviews with finalists)

Thurs 1 Jun 2017 – Winners announced


1 Social and environmental benefit

2 Research and insights

3 Design thinking

4 Commercial awareness

5 Execution

6 Magic

How this brief will be judged

Please see the next page for further details

24 Aug 2016 Briefs launch online

18 Jan 2017 Competition opens for submissions

8 Feb 2017 ‘Early bird’ submission deadline (£25)

8 Mar 2017Final submissiondeadline (£35)

20 Mar 2017 Judging begins: shortlisting and interviews

1 Jun 2017 Winners announced

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Awards

There are two awards available for this brief.

RBS Award of £2500 for the best design project/s

RBS Award of £1000 for the best business case

The judging panel may decide on more than one winner per award and will allocate the awards accordingly. The judging panel may also award commendations.

RBS will also consider a possible placement for the winning student/s and may help the winning student/s to have their project prototyped; this will be decided at RBS’s discretion.

In addition, all short-listed entrants will receive mentoring on their project and may be invited to the annual RBS Executive Team Lunch, Exhibition and Industry Networking Event in Summer 2017.

BriefDesign and develop a vision and a business case for a new product and/or service made from disused office furniture that sees these items repurposed for a new life.

Challenge and scope This brief asks you to think about how we canaddress the surplus of redundant furniture products and materials from offices around the world due to the changing nature of how, when and where we work. Technological developments, societal changes and environmental imperatives have changed – and are continuing to change – work patterns and environments more rapidly than ever before; as a result, many workplaces have mass quantities of redundant office furniture in desperate need of a ‘new lease of life’.

As businesses address changing work patterns and attempt to reduce their own environmental footprints, they discard old office equipment and furniture and then send millions of tonnes straight to landfill or to sit in warehouses while they figure out what to do with it. (http://www.triplepundit.com/2015/07/tremendous-economic-loss-old-office-furniture/#).

You are asked to pick a redundant office product and design a way of repurposing it for a new use to fulfil a need and create new prospects and opportunities, as well as change perceptions of waste and how we address it. You may choose any product you like, but strong suggestions include:

– large single desks originally designed to accommodate much larger pieces of office equipment such as deep LCD monitors and keyboards

– under-desk drawer pedestals, generally designed to keep small office and personal supplies – may be mobile or fixed in one location

– metal filing cabinets designed to store papers in file folders

For detailed information and dimensions of the three standard products above, see the ‘Re-work’ Toolkit on our website.

You are asked to consider how we can use and reuse existing materials and products in

their entirety or their component parts in new ways. It is important to remember that existing manufactured products in the buildings and environments around us represent limited resources that we have already extracted from the earth as well as sunk costs for the businesses that invested in them. Thinking of these products as ‘waste’ when they reach the end of their current life is both environmentally and financially damaging.

Successful submissions will articulate the full journey of the product from its current form (as a desk, under-desk pedestal, filing cabinet, or whatever it may be) through to its new use/s and any support services, as well as its eventual end of life. You are encouraged to think beyond just finding a ‘home’ for oldfurniture that will see the same problem repeat itself and more about how we can truly repurpose physical material through a combination of manufacturing and service models.

As part of your response, you must also develop a business case to accompany your project proposal. The business case will be judged separately, but the best solutions will be those where the business case has informed the solution and vice-versa.

Your solution should be a new piece of furniture, product or piece of equipment and may also be accompanied by a proposal for a new system, service or business model. For the purposes of illustration only, the following would all be viable responses:– a new product (or product suite) made from

the component parts of old office furniture– a new material made by disassembling

redundant materials and reassembling or recycling them in new ways

– a product and service model that creates new business opportunities for companies that have already invested in now redundant office equipment

– a new product combined with a communication solution that promotes the idea of waste as a valuable resource

– a new design for a future-proofed product or furniture design solution that anticipates and responds to people’s needs made from a product that hasn’t

… and many others are possible.

Re-work

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RSA Student Design Awards 2016/17 | 6/34sda.thersa.org | [email protected] 0

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Judging criteriaThere are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:

1 Social and environmental benefit – how does your design benefit society and/or the environment?

2 Research and insights – how did you investigate this issue? What were your key insights?

3 Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result

4 Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?

5 Execution – we are looking for a design that is pleasing and looks and feels well-resolved

6 Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights

Key dates







Submission requirementsAll entries must be submitted through our online entry system, accessed via sda.thersa.org

If you are unable to submit online, please contact us by email at [email protected]

As you prepare your submission, please ensure that:

– you do NOT include your name, university/college or other identifying marks anywhere on your submission

– none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online

The submission requirements are:

– 1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description

– 1 x A3 PDF Big Idea SummaryA single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution

– 4 x A3 PDF Boards Outlining Your Proposal4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges

– 10 x A3 PDF Pages of Supporting MaterialUp to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)

– 2-page A3 PDF Business CaseYou must also submit a business case in addition to the above. The business case should not exceed two pages and may include diagrams and/or charts as appropriate. For more information on how to write a business case, visit the ‘Re-work Toolkit’ page of the RSA Student Design Awards website

– Optional YouTube / Vimeo + website linksPlease note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards

MentoringAll short-listed entrants on this brief will be invited to a mentoring session with a designated mentor. The mentors will be matched to entrants based on the theme of the project. The mentors will help short-listed entrants develop their projects and prepare for interview, where possible.

WorkshopsAll entrants working on this brief will be invited to attend a workshop about how to develop and write a business case. These workshops will provide an opportunity for participating students to learn important skills that will be relevant for their responses to this brief and for their larger skill set. The workshops will be held in Autumn 2016 and will be organised regionally in the UK to allow as many students as possible to attend. Further information can be found on the RSA Student Design Awards website in coming weeks. For those that are unable to attend a workshop in person, there is a ‘Self-learning Workshop Pack’ available to download and use in the Re-work Toolkit.

RBS Executive Team LunchAll short-listed students on this brief may be invited to attend a lunch and reception to celebrate their work at a major RBS office in London. This event is an opportunity for entrants to talk about their project with an informed and interested audience, which will include members of the RBS Executive Team. In addition, design industry representatives will be in attendance and students are encouraged to find out about professional opportunities in a range of businesses.

Partner InformationThe Royal Bank of Scotland (RBS) is recognised as a pioneer in providing choice to its employees in the way they work. The RBS Choice Programme has evolved over a number of years to explore, develop and deliver a flexible approach about how and where people work and their working environment. This brings benefits for both the individual in terms of work life balance and the business through effective use of property resources. The aim of RBS’ involvement in the RSA Student Design Awards is to encourage and support as many students as possible in their design studies to prepare them for their careers in the professional design environment.

Over the past five years RBS has offered an enhanced programme of support to participating students including site visits, workshops and mentoring. This year we will be able to further support some students with outstanding design projects and the desire to take them to market with our enterprise scheme.

Brief devised and developed in collaboration with Russ Camplin, Design & Strategy Manager, RBS Choice & Design and Tim Yendell, Head of RBS Choice & Design

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3 Design thinking


5 Execution

6 Magic









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Awards


Philips Award of £2500

RSA Fellows’ Award of £1250

The judging panel may decide on more thanone winner per award and will allocate theawards accordingly. In addition, the judgingpanel may award commendations.

Philips is also seeking to offer paid placements for the winning entrant/s; this will be decided at Philips’ discretion.

BriefUse design to empower people to actively engage in responsible living so as to prevent lifestyle-related health conditions, detect them early, treat and possibly reverse such conditions.

Challenge and scope 2015 was the first year that more people in the world died from chronic diseases – such as heart disease, stroke, cancer, chronic respiratory disease and diabetes – than from communicable diseases. These chronic diseases are now a growing issue in all countries of the world and threaten to overwhelm existing healthcare systems, societies and economies. Cardiovascular diseases (eg heart attacks and stroke) account for 17.5 million deaths annually, followed by cancers (8.2 million), respiratory diseases such as asthma (4 million), and diabetes (1.5 million).

There are a number of behavioural risk factors that contribute to chronic diseases, including poor diets high in salt and sugar, low levels of physical fitness and long periods of inactivity, smoking, and alcohol consumption.

This brief therefore asks you to design a product, service, campaign, or system that facilitates positive lifestyle behaviours in daily life, which will help people to:

– better prevent the onset of lifestyle-related chronic conditions by modifying lifestyle behaviours like reducing alcohol intake, eating more healthily or increasing physical exercise; or,

– detect these conditions earlier so that they may be treated and potentially resolved; or,

– live longer and enjoy a better quality of life through more effective or more personalised treatment for those living with lifestyle-related health illnesses

Your solution should have mainstream appeal and something that could become part of popular culture. When designing your solution, please bear in mind the incentives for people to use it or buy it aside from simply wanting to improve their health.

Behavioural economists have shown that awareness of the right thing to do doesn’t

necessarily convert into changed behaviour; for example, a survey showed 85% of people know we should eat five portions of fruit and vegetables a day, but only 47% reported eating five or more portions of fruit and vegetables on the day before. As such, you are encouraged to think about how we can positively encourage lifestyle behaviour changes through gamification and other ‘hooks’.

It is important to remember that our lifestyles and behaviours are profoundly influenced by what our friends are doing, the way the environment around us is designed and options that are more prominent, cheap or convenient. Equally, behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses.As part of your response, you are also asked to think about the commercial realities and business value of your proposal – successful submissions will not only present a compelling design solution but also business opportunities with consideration for revenue generation and new business models.

You may want to consider the rise of wearable technologies and self-generated data (the ‘quantified self’) that allow people to track their food consumption, activity and more, and how these devices could be better used to encourage people to change their behaviours when living with a long-term condition and improve their health. You are invited to think broadly about the contributing factors to the prevention of lifestyle-related conditions, including overall nutrition, mental health, quality and quantity of sleep, exercise and more. As part of your research, you should think about:

– how do socioeconomic factors such as an ageing population, increasing urbanisation, and globalisation impact the rise and management of chronic diseases?

– what are the obstacles to changing behaviours toward healthier lifestyles?

– what are the barriers to patient activism and at-home care for those living with chronic diseases?

– how do motivation, confidence, stress and other psychological factors affect people’s attitudes to driving their own care?

The Good Life 2.0

Sponsored by

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– what are the human factors that influence the adoption of healthcare solutions

– how can patient safety, satisfaction and dignity be incorporated into new solutions?

Your response should be built on strong human-centred research and insights, but the power of intuition should not be underestimated. Solutions from all disciplines are encouraged and welcomed, but proposals should be holistic in nature and entrants should bear in mind the offline and online incentives for people to drive and manage their own prevention and/or care for long-term health conditions.

Philips will generally be looking for proposals that are feasible within five to six years, and successful entries will substantiate the near-term feasibility within the submission.

For the purposes of illustration, the following would all be viable responses: – a behaviour change product or service that

facilitates living a healthier lifestyle to prevent the onset of lifestyle-related illnesses

– a service which, when a condition is detected early, supports people in adapting to a new and better lifestyle

– a new product or tool that enables patients to administer their own treatment

– a redesign of an existing product or service that brings it outside of medical institutions

– a campaign or intervention aimed at changing behaviour around care

– a new community-driven service that reduces health risk factors

– an activity people can take part in that positively impacts on their health

– a gamified approach to patient care management


Judging criteriaThere are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria: 1 Social and environmental benefit – how

does your design benefit society and/or the environment?




5 Execution – we are looking for a design that is pleasing and looks and feels well-resolved.


Key dates







Submission requirementsAll entries must be submitted through our online entry system, accessed via sda.thersa.org. If you are unable to submit online, please contact us by email at [email protected]



– none of your submission files exceed 10MB – this is the maximum size for each individual file/board when you submit online



– 1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big

Idea’ in less than 250 words. This should clearly explain what your solution is, the

specific area of need it addresses, and how you arrived at the solution

– 4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and

demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges

– 10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material

illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)

– Optional YouTube / Vimeo + website links Please note that we cannot guarantee

supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards

Partner informationRoyal Philips of the Netherlands is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3bn and employs approximately 115,000 employees with sales and services in more than 100 countries.

The company is a leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

Philips Design is a multi-disciplinary and diverse design team, able to deliver truly relevant solutions that anticipate people’s needs, exceed their expectations and enhance our customers’ business success. Philips Design is one of the largest design organisations in the world with eight studios in Europe, Asia and North America and is recognised with 60+ design awards each year. We are a creative force of some 400 professionals, representing over 35 different nationalities.

Brief developed by and devised in collaboration with Gavin Proctor, Design Director, and Paul Gardien, Vice President of Philips Design.

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3 Design thinking


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Awards


Fazer Award of £2500

Paid placement at WaitroseRemuneration: £2500 (UK Living Wage) Duration: 8 weeks Location: Waitrose Headquarters, Bracknell, Berkshire

For more Award details, please see next page.

The judging panel may decide on more than one winner per award and will allocate the award accordingly. In addition, the judging panel may award commendations.

BriefDesign a way to increase and maintain mental agility and ‘brain power’ in older age.

Challenge and scope This brief looks at the role of design in addressing some of the complex challenges, and the exciting opportunities, presented by an ageing population. In particular it asks you to address how older people can increase their mental agility, and in turn enhance their overall wellbeing, for longer and more fulfilling lives.

There are some longstanding negative assumptions around mental agility in older adults, including a prevailing notion that the brain, mind and memory are on a hopeless, one-way deteriorating track in older age and there’s not much we can do about it. These misguided assumptions can in turn negatively influence behaviour, and cause people to abandon attempts to keep a healthy mind and body in their older years.

It’s true that ageing impacts on cognitive skills, but recent studies have shown that the ageing brain can continue to function actively and effectively if we recognise its needs for challenge, nutrition, exercise and more. In their book Use it or Lose it, Bragdon and Gamon (2000) show that the effects of ageing on the mind can be slowed and even reversed if we proactively engage in certain behaviours, just as muscle mass can be increased and rebuilt through specific training and activity.

With this in mind, how can people be encouraged to maintain and even increase their mental agility in older age? Experts have suggested a range of factors that can increase mental agility, including:

– Staying mentally active – this is essential to keeping your memory sharp and your brain in the best shape possible. The more you activate, train and test your brain the better it will perform and keep your neurons firing with clear, strong signals. There are lots of activities that can help with this, such as crafting, reading, puzzles, memory games and brain teasers, and mastering new skills (such as a language or learning to dance) stimulates the brain and creates new pathways. Novelty and variety are also

important in maintaining an ageing brain – mixing up activities as well as everyday habits helps the mind to stay sharp

– Eating and nutrition – there are certain foods that are good for your cognitive functions, and food with relevant nutrients can help to deliver eating habits that support brain functions. Convenience and taste also matter – healthy food is healthy only if people actually eat it. Eating with others also increases social interaction (see below), and food has been shown to taste better in good company than eating alone

– Exercising and healthy lifestyles matter – in fact, they positively affect the brain in many ways. Exercise pumps more oxygen to the brain, aids the release of hormones which aid the growth of brain cells, and stimulates brain plasticity. Indirectly, exercise improves mood and sleep, and reduces stress and anxiety

– Social interaction – social interaction stimulates the mind and boosts wellbeing. Research has shown that staying socially active and maintaining interpersonal relationships is an important factor in maintaining good physical and emotional health as well as cognitive function, although things like retiring, moving into a new home, and friends passing away can often make this more of a challenge as people get older

This brief asks you to design something that helps people to embed behaviours that will maintain and increase ‘brain power’ and improve the quality of mature years. Remember that behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses – with that in mind, make sure you think about the incentives for people to engage with your solution, and beware of being patronising.

The format of the designed solution is completely flexible – for the purposes of illustration only, the following would all be viable responses:

– an innovative product or game that stimulates the brain in new ways

– a scheme, activity or event people can take part in

Agile Ageing

Sponsored by

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With additional support from


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– a campaign that targets people’s behaviour around the ageing brain

– a new or re-imagined food or lifestyle brand – an environment or service that provides

appealing opportunities for social interaction and/or facilitates mental stimulation

Your solution may incorporate many of these elements – and many others are also possible.








Key dates













– 1 x A3 PDF Hero image with 1 sentence description

A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description




– Optional YouTube/Vimeo + website linksPlease note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards

Awards


Fazer Award of £2500

Paid placement at Waitrose in the graphic design team Remuneration: £2500 Duration: 12 weeks Location: Waitrose Headquarters, Bracknell, Berkshire

The winning entrant will have the opportunity to work in the small but highly productive graphic design studio at the business headquarters in Bracknell, Berkshire. The placement will provide real working experience and the student can expect to complete more than one piece of published work. This will involve taking the brief, presenting their own creative work and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity and more.

Partner informationAt Fazer, we’ve been making the world taste good since 1891. We are a responsible, team-spirited company that creates taste sensations and fosters beloved local flavours with a global touch.

Fazer has own operations in eight countries (Finland, Sweden, Russia, Estonia, Norway, Denmark, Latvia and Lithuania), and exports to more than 40 countries.

Fazer offers quality bakery, confectionery, biscuit and grain products as well as food and café services. The Group operates in three business areas: Fazer Bakery, Fazer Confectionery and Fazer Food Services, and two business units: Fazer Cafés and Fazer Mills. The company’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the company’s responsible ways of working. Fazer Group’s net sales in 2015 amounted to more than 1.5bn Euros and the company has nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

WaitroseWaitrose is the food retailing arm of the John Lewis Partnership, and has over 170 branches throughout England, Scotland, and Wales. Waitrose values the role of good design when communicating with its customers.

Brief developed and devised in collaboration with Heli Arantola, Head of Strategy & Milling Business at Fazer.

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3 Design thinking


5 Execution

6 Magic









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Awards

Unilever Award of £2500

The judging panel may decide on more than one winner and will allocate the award accordingly. In addition, the judging panel may award commendations.

BriefDesign and develop a product, system or business model for Fast Moving Consumer Goods (FMCGs) based on principles of circular design and value creation.

Challenge and scopeIn the pervasive linear economic model, raw material resources are converted into usable products by manufacturers and after use are disposed of by consumers as rubbish. This is fundamentally a wasteful and unsustainable model given the finite resources of the planet and increasing rates of consumption by a growing population; the middle class population of developing countries is predicted to expand by 3 billion people over the next 20 years. Simply using less will not be sufficient.

Circular design principles and economic systems make more effective use of materials to create more value through cost savings and by creating new markets or growing existing ones. The circular economy system diagrams developed by the Ellen McArthur Foundation and the RSA’s Great Recovery project elegantly demonstrate the design principles and business models which drive changes to product and packaging by closing the loop of material flows to create significant value for the environment, consumers, businesses and economies. In contrast, conventional recycling only considers waste in isolation of product design principles and value chains.

Fast Moving Consumer Goods (FMCGs) cover a wide variety of products such as food, refreshment, home care and personal care products; this sector generates approximately 75% of municipal solid waste. This brief therefore asks you rethink the future of how consumer goods are delivered, used and ultimately re-captured so that valuable resources can be retained within a circular economy. We are particularly interested in personal care products, which are generally defined as toiletries for personal hygiene and/or beautification.

In approaching this brief, you are encouraged to think about current trends that have the potential to enable circular futures such as 3D printing, e-commerce, digital, the Internet of Things, as well as different consumption

and ownership models, such as the sharing economy. You may want to examine how companies like Airbnb, DESSO, and Rolls-Royce with their “power by the hour” programme are adapting to a changing world, as well as how technology can be used for separating material at a molecular level for re-cycling, frugal innovation (eg Jagaad) and changing relationships between consumers and retailers.

You may want to also consider how other waste materials as a consequence of using an FMCG product can be repurposed – for example how water for use with personal hygiene products might be re-used.

For the purposes of illustration only, the following would be viable responses:– a new product and/or packaging that

promotes re-use and is not thrown away– a new business model or system that

promotes a ‘take/send back’ model for a product or packaging after use

– a product or service design solution that enables communities to optimise local resources and generate local value chains

– a communication solution: such as a marketing/advertising campaign or an app that promotes the idea of frugal innovation or re-use

– a new or repurposed product made from existing waste streams

– a product designed to inspire the reclamation and reuse of its materials, clearly illustrating the value of waste as material source

– a system such as an initiative, website or app that facilitates the obtaining, trading or sourcing of secondary materials reclaimed from waste streams


Regardless of your proposal, you are asked to consider how it would exist as part of a wider ecosystem and what pre-requisites would have to be met.

Ultimately, Unilever would like to see transformative ideas, principles and models that provoke and stimulate our imaginations towards a circular future and making that future happen.

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Submission requirementsAll entries must be submitted through our online entry system, accessed via sda.thersa.org If you are unable to submit online, please contact us by email at [email protected] As you prepare your submission, please ensure that:– you do NOT include your name, university/

college or other identifying marks anywhere on your submission


The submission requirements are: – 1 x A3 PDF Hero image with 1 sentence

description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description





Partner InformationEvery day, people reach for Unilever products. In fact, 150m times a day, someone somewhere chooses a Unilever product. However, with scale comes responsibility. So we’re developing new ways of doing business through which we can minimise our environmental impact and improve hygiene, nutrition, opportunities and health for communities. This is a huge challenge, but that’s why Unilever is pursuing the concept of a circular economy. A circular economy presents the biggest opportunity we have to make a real difference; however, to do this we need designers who can re-think products or services that make this a reality. To this end, building on the strength of the Unilever brand and thinking about our Five Levers for Change, we’re asking you to re-think how Unilever might improve levels of hygiene of lower income consumers by providing relevant and desirable products or services.

Brief devised and developed by Abid Khan-Lodhi, Open Innovation Director, Personal Care at Unilever.

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Awards


RBS Award of £1500

Paid Placement at NCRRemuneration: £4600 (£3600 as wage and £1000 living away from home allowance)Duration: 12 weeksLocation: Dundee, Scotland


In addition, all short-listed entrants will receive mentoring on their project and may be invited to the annual RBS Executive Team Lunch, Exhibition and Industry Networking Event in Summer 2017.

BriefDesign a way for people to improve their financial capability and manage their money better.

Challenge and scope Managing money well can be hard. It means making ends meet day-to-day, responding to financial shocks such as reduced income (losing your job) or an unexpected expense (car breaks down), and putting aside money for the future.

Financial capability is more than just knowledge of abstract concepts; it is putting that knowledge into practice to manage money well. There are political and economic factors that shape people’s financial capability, but this brief asks you to address the social-psychological aspects that make it challenging for people to manage their money well.

Research from behavioural science shows that some of our natural human characteristics undermine our ability to manage money well. In a recent RSA report ‘Wired for Imprudence’, six of these ‘behavioural hurdles’ were identified as:

1 Cognitive overload. Having a lot on your mind impairs decision-making, and tends to result in selecting the simplest option, which is not necessarily the best one

2 Empathy gaps. Ever go for a night out with friends expecting to only spend a certain amount, and wake up the next morning realising you’ve spent double that? In the heat of the moment we sometimes spend very differently to what we want to spend when in a ‘cool state’, and it can be hard to predict by just how much

3 Optimism and overconfidence. Wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance

4 Instant gratification. It can be hard to wait for ‘something better’ in the future. Seeking instant gratification drives impulsive spending and can undermine long-term planning and savings

5 Harmful habits. When something becomes a habit it can feel like it happens automatically or mindlessly. This means there’s less consideration of whether you really want to do whatever the habit is, which can result in unnecessary spending. One such purchase probably won’t break the bank, but when it becomes habitual, the spending can add up

6 Social norms. We are heavily influenced by the actions of others, causing pressure to keep up with the Joneses and live above our means. Spending and consumption norms are often visible – think of a new phone or the latest fashion. But activities like contributing to a pension or taking out insurance plans are less visible and therefore less catchy

Additionally, with the increasing use of cards, contactless, and online transfers instead of cash, our spending and saving behaviour may be less salient. Using cash can be a more ‘painful’ way of spending and therefore more noticeable, potentially increasing our motivation to change our ways. The overall message here is that trends in how people use money may also affect financial capability. The medium matters.

For the purposes of illustration, the following would all be viable responses:

– a product that make it easier to keep track of money, make ends meet, bounce back from nasty financial surprises, or save for the future

– a system that improves engagement with financial institutions (banks) by improving trust or making it easier to engage

– a tool or service to enable real time tracking of spending

– a way to improve people’s financial skills


Note the difference between knowledge and skills. In this case, ensure your design goes beyond just improving abstract knowledge, and really focuses on the practical application of that knowledge.

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Submission requirementsAll entries must be submitted through our online entry system, accessed via sda.thersa.org If you are unable to submit online, please contact us by email at [email protected]






– 1 x A3 PDF Big Idea SummaryA single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution.

– 4 x A3 PDF Boards Outlining Your Proposal4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges.



MentoringAll short-listed entrants on this brief will be invited to a mentoring session with a designated mentor. The mentors will be matched to entrants based on the theme of the project. The mentors will help short-listed entrants develop their projects and prepare for interview, where possible.

RBS Executive Team LunchAll short-listed students on this brief may be invited to attend a lunch and reception to celebrate their work at a major RBS office in London. This event is an opportunity for entrants to talk about their project with an informed and interested audience, which will

include members of the RBS Executive Team and the Chairman of RBS. In addition, design industry representatives will be in attendance and students are encouraged to find out about professional opportunities in a range of businesses.

Partner information

The Royal Bank of Scotland (RBS) The Royal Bank of Scotland (RBS) is recognised as a pioneer in providing choice to its employees in the way they work. The RBS Choice Programme has evolved over a number of years to explore, develop and deliver a flexible approach about how and where people work and their working environment. This brings benefits for both the individual in terms of work life balance and the business through effective use of property resources. The aim of our involvement in the RSA Student Design Awards is to encourage and support as many students as possible in their design studies to prepare them for their careers in the professional design environment.

Over the past five years RBS has offered an enhanced programme of support to participating students including site visits, workshops and mentoring. This year we will be able to further support some students with outstanding design projects and the desire to take them to market with our enterprise scheme.

NCRNCR Corporation is the worldwide leader in financial self-service solutions. The global research and development facility for self-service banking solutions is located in Dundee, Scotland. NCR delivers automated teller machines (ATMs) and cash dispensers to over 100 countries from its manufacturing sites in Scotland, Canada, India, Brazil, Hungary and China.

NCR offers its customers competitive advantage with innovative functionality, superior design and ease of use. Design plays many roles in the business and is delivered to internal and external customers through a team with research and development responsibility for product design, usability and accessibility and also through the NCR Design Centre (a professional services consultancy service).

Brief devised by Nathalie Spencer, Senior Researcher at the RSA and co-author of the report Wired for Imprudence, in collaboration with Russ Camplin, Design & Strategy Manager, RBS Choice & Design.

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Awards


RSA Fellows’ Award of £1000

Paid placement at GlaxoSmithKlineRemuneration: £3500 (UK Living Wage)Duration: 12 weeks Location: Hertfordshire


BriefDesign an effective way of ensuring that mothers and children in emerging markets have the greatest chance of survival in pregnancy and birth and that children are given the best and fairest start in life.

Challenge and scope This brief asks you to propose design solutions that improve the quality of life for mothers and newborn babies in emerging markets, but more widely, it challenges you to understand more about the environment that these families are exposed to and the limited resources that are available. As such, this brief considers the wider scope of ensuring how the experience of birth and early parenthood can be enhanced by ‘frugal design’.

Frugal design is a term that describes simple, highly ingenious, environmentally sensitive designs that really make a difference to people who have low incomes and few resources, which is why frugal design can be so powerful in emerging markets. For reference, emerging markets are generally defined as countries that have some characteristics of a developed economy but do not meet the standards to be termed a ‘developed market’.

Your response might be a new product, a service, a campaign, educational material, an environment, or even a new method of doing something such as improving safety or monitoring – there are no restrictions on the type of solution as long as the design is based on a real, identified need.

In responding to this brief, you are encouraged to think about a range of questions to research and resolve, including, but not limited to:

Product Measurement– How can medicine product packaging

and dispensers ensure more effective and accurate dosages? Ensuring an accurate dose of medicine to babies and children is an ongoing issue as parents can underdose or overdose if they don’t know the weight of their child and access to scales is limited. How can the weight of a child be determined simply? How might a product pack improve accurate dispensing in a way that is engaging and easy for everyone to understand?

Protect and Prevent– How can the risk of infection be reduced

in newborn babies (including, for example, through the umbilical cord, which is a key route for infection with a newborn)?

– How can you ensure that a baby is kept at an appropriate temperature through the first crucial six months in environments where temperature variations are frequent and severe?

– How can you protect a child from exposure to risks such as mosquitoes?

Improve– How can the medical centre experience

be improved? Medical centres in emerging markets can often be crowded, impersonal, intimidating spaces where mothers and babies have little privacy and often have to wait for hours to be seen. In addition, access to these centres can often mean a long walk from home for patients – are there opportunities for mobilising these?

You are encouraged to be adventurous with your ideas, but you should make sure there’s a real mother and/or newborn need behind your solution. You may want to start by choosing any emerging market country and start there; we are aware that you may be unfamiliar with all emerging markets. You can then begin designing and then check the viability of how your solution could be transferred to other emerging markets.

Most importantly, you are asked to:– Identify the real need/s of mothers and

newborns (and you are encouraged to think about the role of fathers too!). Research is the key to this brief and if you can identify ‘nuggets’ of information from detailed research these will guide your innovative problem-solving

– Think about the patient experience and also the healthcare professional’s limitations. Access to professional healthcare is limited in emerging markets and affordability is a real issue

– Think about distribution. Look at a map of emerging markets (especially sub-Saharan Africa, and South Asia) to understand the distances and the fact that there are proportionally few ‘made up’ roads. The ‘last mile’ to the patient is often the most challenging. Solutions need to be robust for transport too!

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– Remember the importance of ‘inclusive design’ – think about the mother/the baby/the healthcare professional (and this includes things like noise/familiarity/trust etc)

– Explore, challenge yourself and have fun

For the purposes of illustration only, the following would all be viable responses:

– a reliable way to estimate gestational age of a foetus or weight of an infant, when there is no access to an ultrasound or scales

– educational materials for mothers to understand how to ensure a healthy pregnancy and childbirth, and to recognise and manage infant infections

– a new way to dispense a medicine (such as a dispersible tablet) to an infant

– a medical device, app or dispensing product that capitalises on existing lifestyles, and takes into account the fact that the majority of people now have access to mobile phones

– an innovative approach to give product information on a medicine (eg how to give the medicine, what side-effects there may be, when to seek further medical advice etc) in regions where literacy may be poor

– novel concepts for delivery of products and healthcare information to patients and healthcare workers in remote regions

...and many others are possible.

GSK particularly advises you to look at the World Health Organisation (WHO) Guidelines on postnatal care for mothers and babies, as well as additional resources, such as www.everynewborn.org - these can be found in the Toolkit.








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Partner InformationGSK is a science-led global healthcare company. The GSK internship will enable the winning student to spend a period of time working with the team and to develop/test their proposed solution. The scope of the brief allows the student to be innovative and creative within a rapidly evolving industry. It gives the winning candidate the opportunity to see their designs developed during their attachment, with the potential of being tested in a research environment.

Brief developed and devised in collaboration with Gregor Anderson, Device Director, Respiratory CoE, GSK and Dr Pauline Williams, Head of Global Health R&D, GSK.

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Awards


Marketing Trust Award of £2000

Paid Placement at The Chartered Institute of MarketingRemuneration: £2500 (UK Living Wage)Duration: 8 weeksLocation: Maidenhead, Berkshire

The judging panel may decide on more than one winner per award and will allocate the awards accordingly. In addition, the judging panel may award commendations.

BriefCreate a campaign, service, product or environment designed to promote inter-cultural understanding – promoting engagement with people of diverse backgrounds in ways that recognise differences, create connections and cultivate respect.

Challenge and scope There has never been a more connected world, whether through travel, trade, migration, education, or media. This truly global age has connected people and places in ways never before imagined, yet at the same time, there is a turn to more local commitments, anxiety about the loss of identities, concern that larger forces – cultural, political, economic and religious – are more a threat than a benefit, and fears, ideas and movements that turn differences into divisions and conflicts. Most people’s identity has many aspects, such as family and friends, values, gender, ethnicity, religion or belief, locality, region, nation, language, education, ability/disability, health, politics, and many more. Most societies are also full of differences that interact with each other in a vast variety of ways.

As part of your research, you are encouraged to think about one or more of the following questions:

– How can all these identities and differences interact in ways that make for good relationships, and for a society and a world where there is mutual understanding, respect and peace rather than misunderstanding, prejudice, suspicion, conflict and violence?

– How can we live together better – more peacefully and happily – than we do at present? How can we cultivate wiser and more effective ways of coping with our differences in many spheres of life?

– How can our world and each of its societies and localities be healthily diverse rather than dangerously divided? How can the dignity of each person be respected?

– How can there be connectivity that works for the common good?

– Can the resources of the world’s cultures, traditions, educational systems, technologies, media, philosophies, world views or religions be drawn upon to serve the common good?

The aim is not to foster a homogeneous world where all differences are eliminated, but rather to find better ways of shaping a world where there are continuing differences on important matters, but these do not lead to hostility, conflict, and unhealthy divisions. To achieve this fuller, more informed and respectful understanding across differences is vital, and engagement with people who embody these differences is essential.

Your challenge is to find ways to achieve better understanding and engagement and understand how design can play a role in people’s ability to recognise and reflect on their own perspectives, as well as the perspectives of others, and to engage with them in positive ways.

When thinking about this brief, keep in mind that a central finding of behavioural science is that simply knowing how we ‘should’ behave to live our lives in positive ways doesn’t necessarily change our actions and behaviour. The way we behave is profoundly influenced by what people around us (friends, family, colleagues, neighbours, celebrities) are doing, the way the environment around us is designed and by options that are more prominent, convenient, or appealing. Solutions to this brief don’t necessarily have to be overtly about ‘promoting inter-cultural understanding’; there are some great examples of things that can inherently do this (for example through music, sport, food/cooking – see the Toolkit for more examples) while also appealing to people for other reasons.

There can be no question of ‘one size fits all’ in responding to this brief. Each culture, place, sphere of life, and so on, is specific and distinctive, so there is a need for innumerable initiatives to deal with all the particular differences and problems. You can focus on any area, place or setting, but what we are looking for are design solutions that are effective in helping with specific issues, and at the same time are signs of hope for a better world.

For the purposes of illustration only, the following would all be viable responses:

Beyond Borders

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– an event, activity, toy or game that brings people together

– a behaviour change campaign around celebrating difference

– a service, environment or urban design proposal that facilitates inter-cultural interactions

– a visual aid or prop that helps to create connections

...and many others are possible.








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– 1 x A3 PDF Hero image with 1 sentence descriptionA singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description





Partner information

Marketing Trust The Marketing Trust is an independent charitable trust which makes grants of financial assistance to charitable, volunteer, educational and other organisations for the purposes of training their staff, volunteers, young people and the general public in any or all aspects of marketing understanding and/or execution, and to appreciate the role of marketing in today’s society. It also commissions and funds appropriate research to broaden the understanding of consumer behaviour and makes that freely available for all those engaged in marketing.

The Chartered Institute of Marketing For more than 100 years, CIM has been supporting, representing and developing marketers, teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity – making this not just the largest community of marketers, but one with impact. We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. Our vision is for marketing to be recognised as playing a pivotal role in business – constantly harnessing, integrating and acting on collective intelligence. And our role is to be the catalyst of that. Find out more at www.cim.co.uk

Brief developed and devised by the RSA Student Design Awards team in collaboration with the Marketing Trust.

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Awards

Global Disability Innovation Hub Award of £2500

The judging panel may decide on more than one winner and will allocate the award accordingly. In addition, the judging panel may award commendations.

The Global Disability Innovation Hub (GDI Hub) will also consider placements for the winning student/s; this will be decided at the GDI Hub’s discretion.

BriefDesign a wheelchair of the future for the #HackOnWheels library of open source designs.

Challenge and scopeThe brief asks you to design a visionary, customisable, user-centered wheelchair for the #HackOnWheels library of open source designs. You are asked to conceive, design and develop a response that broadly addresses one of the two following areas:

1 Want Your Wheels: changing perceptions of wheelchairs and wheelchair users. How can a wheelchair be an extension of the body, an item of fashion, or wearable technology? How can wheelchairs be desirable, aspirational lifestyle products? Responses are encouraged from any design discipline, including product, industrial, fashion, textile, speculative design, graphic, interaction and communication design. #HackOnWheels wants to see exhilarating visions for how wheelchairs and their users may look, feel, operate and interact in the future.

2 Wear Your Wheels: designing a modular wheelchair. How can we develop a modular system of interchangeable customisable wheelchair parts that will give users maximum choice and control over their wheelchair? How can a modular system enable users to tailor their wheelchair to their body, lifestyle and environment?

The World Health Organisation estimates that although 65 million people in the world need to use a wheelchair only 13 million have access to one that meets their needs. Even when wheelchair users can access a wheelchair that meets their needs they tend to have limited choice and control over the design, manufacture and customisation of their chair. The extent to which a wheelchair can enable its user to live independently depends on the extent to which it has been customised to the body, lifestyle and environment of its user. Fully customised wheelchairs are expensive and manufacturers often limit the range of customisation that can be made.

Recently, open source design and new manufacturing techniques have disrupted and changed prosthetics. Open source design has enabled users to customise, improve and adapt

prosthesis designs and open source materials are increasingly a driver of innovation. New manufacturing techniques such as digital fabrication enable users to make and customise their own prostheses, allow small local manufacturers to enter the market, and significantly reduce the cost of customised devices.

#HackOnWheels is using open source design and new manufacturing techniques to transform wheelchairs and give users far greater choice and control of their wheelchairs by creating an online library of open source designs for fully customisable wheelchairs and their component parts that anyone can freely access, use, develop and adapt.

Students and graduates of all design disciplines, as well as those studying engineering, occupational therapy, medical device technology and production are encouraged to respond to this brief.

Recognising that people who use wheelchairs are experts in their needs and preferences will help you to develop a wheelchair design that will maximize its user’s choice and control. It is important that you co-produce your design with wheelchair users to ensure that it is user-centred. You may wish to work with an individual wheelchair user to solve a particular challenge that they have identified or you may wish to develop your design in response to challenges identified by multiple wheelchair users.

Overall, entries should embody ‘blue sky’ thinking but should be grounded in the commercial realities of production and manufacture.

In approaching this brief you are encouraged to think about the following:

– What do wheelchair users really want from their chair?

– What are the different ways in which wheelchair users might wish to customise their wheelchair?

– What do wheelchairs currently say about their users? What would wheelchair users like their chairs to say about them?

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– What is the aesthetic relationship between a wheelchair user and their chair? How would this relationship need to change for the user really want to ‘wear their wheels’?

– What sorts of materials and manufacturing techniques could enable customised wheelchairs to be made more easily and more cheaply?

– What lessons can be learned from designing customised prosthetics or other bespoke products and applied to wheelchair design?

– What regulations or standards should wheelchairs comply with?

– How simple and affordable will your wheelchair design be to make and repair?

– How have you evidenced the impact your design would make?








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– Optional (but strongly advised) CAD files of your design solution to add to the #HackonWheels library

– Optional YouTube / Vimeo + website linksPlease note that we cannot guarantee

supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards.

Partner Information

#HackOnWheelsWe are disrupting wheelchairs with user innovation, open source design, mass personalisation and distributed manufacturing. We are putting wheelchair users in control of the fit, customization, design and manufacture of their chair. We are creating an online library of open source designs and instructions for making fully customisable wheelchairs and their components that anyone can freely use, adapt and develop. We are hacking wheelchairs.

By entering this competition, you are giving permission to #HackOnWheels to include your design in their open source library if they so wish. #HackOnWheels will review all the entries and make a decision about what will be included in the library. If you have any questions about this, please do not hesitate to contact #HackOnWheels or the RSA Student Design Awards team. #HackOnWheels, at their discretion, may work with entrants to develop their ideas and produce CAD files suitable for the open source library.

Global Disability Innovation HubThe Global Disability Innovation Hub (GDI Hub) is a collaboration between partners of the new Culture and Education District on Queen Elizabeth Olympic Park including; UCL, V&A, Sadler’s Wells, University of the Arts London as well as other key Park partners; Loughborough University London, Here East, LLDC and the Helen Hamlyn Centre for Design at the RCA.

Through co-design, collaboration and innovation, GDI Hub aims to help improve the lives of (the one billion)disabled people around the world. It will do this through the establishment of a research and practice centre on Queen Elizabeth Olympic Park as well as an online community bringing together disabled people, practitioners and academics from across the world to facilitate knowledge sharing and innovation in disability.

For more information, please see www.disabilityinnovation.com

Brief devised and developed by Rachael Wallach, founder of #HackonWheels in collaboration with Iain McKinnon, Senior Inclusive Design Manager at the London Legacy Development Corporation, Catherine Holloway, Senior Lecturer in the Faculty of Engineering and Science at University College London, and Ross Atkin, founder of Ross Atkin Associates.

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Awards


Eddie Squires Award of £1500

Paid Placement at Kinneir DufortRemuneration: £1133 per monthDuration: 3 months, with potential to extend or transition to full-time positionLocation: Bristol, UK For more Award details, please see next page.


BriefDevelop a design solution that utilises ‘advanced textiles’ (fabric that has been enhanced by new technologies) to improve wellbeing or the quality of people’s lives.

Challenge and scope Providing us with comfort, safety and shelter for thousands of years, textiles are the material that we have our most intimate relationships with, literally cloth-ing our bodies from head to toe. But while most of us associate textiles with soft furnishings, clothing and upholstery, the future of textiles is changing in a big way. Our familiarity with fabrics can lead to an under appreciation of their sophistication, but despite their day-to-day ubiquity, textiles stand at the forefront of material technology, offering a staggering range of characteristics and appearances for designers to exploit. ‘Advanced textiles’ refers to fabrics that have been developed with new technologies that provide added value to the wearer.

Nowhere is this more evident than with the innovations in textile technology by the space-industry – from providing a one person biosphere in the space-suit, to thermal blankets that protect delicate electronics on the exterior of satellites. An inflatable habitation capsule is currently being trialed on the International Space Station.

Back on Earth, advanced textiles are used to make progress in clothing, healthcare, transportation, human habitats and architecture. They keep our emergency personnel safe with flame and chemical retardant fabrics or bullet and slash proof vests, they guard against extreme environmental hazards like radiation, and support our health by monitoring heart rate, breathing patterns and skin temperature.

Advanced textiles includes the world of ‘smart textiles’, which refers to fabrics that can sense and react to environmental conditions or stimuli from mechanical, thermal, chemical, electrical or magnetic sources. Smart wearable textiles may have a valuable role to play in the developing Internet of Things, enabling intelligent sensing of body conditions, location, environment and activity as part of a real-time communication and feedback network, providing a myriad of potential new benefits

and opportunities which we would strongly encourage entrants to explore and incorporate into their design solutions where possible.

Coatings and fibre technology have improved, allowing textiles to be imbued with added functionalities – anti-bacterial, conductive, light-transmitting, temperature-controlling, self-cleaning, medicine-releasing, heat-carrying, colour-changing, anti-static, odour-absorbing, flame retardant – the list goes on and on.This brief asks you to explore the world of advanced and smart textiles, and to find an application where their use can offer a significant benefit to the user, or even society as a whole. How can textiles be used to keep us safer? Support our health and well-being? Help us communicate? Transport us faster? Reduce our environmental impact (see, for example, designer Professor Helen Storey rdi and Professor Tony Ryan’s Catalytic Clothing project in which textiles purify the air)?

Responses should explore the technical properties of advanced textiles, but also consider the emotional benefits and qualities. The full life-cycle of designs should be considered – where the raw material is sourced from, and what processes it must undergo to its eventual end of life scenario.For the purposes of illustration only, the following would all be viable responses: – a body-worn item that assists and improves

day-to-day life for someone who has suffered from a life changing event, such as a stroke, dementia or accident resulting in a physical disability

– integration of wearable technology in clothing to increase effectiveness and deliver real-time feedback to the user during a specific use-case, such as a sport, commuting or at work

– a garment that aids medical treatment and/or monitors medical patient health and wellbeing

– a wearable item or garment that generates power through kinetic body movements, to achieve battery-free power solutions for other body-worn or portable devices

– equipment that intelligently protects or transports content, benefiting by being more flexible and lightweight

Wearing Intelligence

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The Eddie Squires Legacy to the RSA

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– apparel that helps or protects users in extreme circumstances, such as natural disasters or conflict zones

– a garment that helps reduce risk of injury in manual places of work that are at high risk of work place injuries

– an interior environmental proposal that utilises advanced textiles

– a lightweight transportation or other portable structural solution

– development of a new advanced textile ... and many others are possible.








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If you are unable to submit online, please contact us by email at [email protected] you prepare your submission, please ensure that:



The submission requirements are: – 1 x A3 PDF Hero image with 1 sentence

descriptionA singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description





Awards


Eddie Squires Award of £1500

Paid Placement at Kinneir DufortRemuneration: £1133 per monthDuration: 3 months, with potential to extend or transition to full-time positionLocation: Bristol, UK

Working in KD’s dynamic and integrated design team, you’ll be surrounded by a wealth of knowledge that spans insight, innovation, design and development to production, across consumer, medical and industrial sectors – all within our Bristol studio.

It is anticipated that the winning student will get the exciting opportunity to develop their RSA winning entry, supported by the power of KD’s creative and engineering teams. The developed design may be showcased on KD’s stand at the Wearable Technology Show, or other high profile events.

Partner informationThis brief has been devised and developed by the RSA and the Materials Council, and is supported by the Eddie Squires Legacy to the RSA, with additional support from Kinneir Dufort.

The Eddie Squires Legacy to the RSA The Eddie Squires Legacy to the RSA is dedicated to promoting innovation in design education, particularly around textiles and soft furnishings.

Kinneir DufortKinneir Dufort are one of the longest established innovation and design consultancies in Britain, enjoying an enviable track record of international client success and awards recognition. Kinneir Dufort integrate Research, Innovation, Design and Development, balancing creative and technical expertise, helping companies deliver successful new products and brand experiences.With a 75-strong team based in Bristol and Cambridge, Kinneir Dufort’s expertise covers research, product and packaging design, engineering and electronics and software based technology. Areas of focus include design management and strategy, healthcare and medical devices, consumer products, packaging and fast-moving consumer goods, business-to-business and industrial products.

Brief developed and devised in collaboration with Ian Hunter of the Materials Council with additional input from Kinneir Dufort.

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Awards


ODI Award of £1000

Paid Placement at PRPRemuneration: £2650 (London Living Wage) Duration: 8 weeks Location: London


BriefDesign and develop a proposal for inclusive living that responds to changing social structures and family circumstances, fosters positive intergenerational connections and challenges the current way we design our homes.

Challenge and scope Last year’s Inclusive Cities brief asked for a broad response to how to achieve an inclusive environment. This year, the brief looks specifically at inclusive living. You are asked to propose a concept, plan, strategy, or building form that can work for people of all ages and abilities, paying particular attention to personal, social and economic changes in people’s lives over time. The aim is to foster more inclusive intergenerational communities.

The built environment can be a challenging place for all of us, at every age and stage in our lives – whether as a child, adult, disabled, non-disabled, as part of our ageing population. We are seeing the concept of truly inclusive living being challenged by changes in social structures, affordability, mobility and by changing political and economic times.

How the home is affected as lifestyle and social/economic structures change through a life cycle is still a big challenge with the range of housing currently available, which tends to be either ‘mainstream’ or ‘specialist’. How can we develop new inclusive housing proposals that bridge this gap?

One recent example is a new typology called ‘the multi-generation house’ in Queen Elizabeth Olympic Park in London (which is developing into one of the most accessible and inclusive neighbourhoods in the UK). The multi-generation house is designed to be inclusive for all, and can accommodate varied and changing life styles over time.

You may also want to consider the design’s ability to be adapted quickly in response to a sudden and life-changing disability, such as a spinal injury.

Inclusive design goes well beyond simply satisfying the requirements of government legislation or regulations. It’s about understanding people – their needs, their

concerns, and what they really want from a building – and engaging the more social aspects of the built environment that others overlook.

Inclusion is more than meeting ‘Part M’ of the building regulations or ticking a box against minimum technical access standards. With an ageing population and over 12 million disabled people in the UK who, with their friends and families, have a spending power of over £200bn, the demand for easy and independent access to work, leisure and housing, continues to increase.

Students and graduates of all built environment disciplines are encouraged to tackle this brief. You could be studying architecture, architectural technology, urban design, landscape design, town, planning, highway or transport planning, civil, structural or building services engineering, building surveying, facilities management or any of the other related disciplines that impact on the built environment.

In approaching this brief you may wish to think about the following:

– what is inclusive living?– how life changes from child to adult to

old age affect the way we live – the impact of a sudden and life-changing

impairment or health condition– how the cost and choice of education

is affected– the political and socio-economic side of living– affordability of the proposal– a clear business case for inclusive living

Entrants are urged to think creatively and innovatively about how applying the principles of inclusive design and the concept of inclusive living at the outset of a project can result in a more accessible and inclusive building, place or space that is useable throughout changes in lifestyle, family make up, social changes and affordability.

Your submission could be a design, a concept, a plan or a strategy. It could be a place or space or building in which to live.

Inclusive Living

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For the purposes of illustration, the following would all be viable responses: – the design of new residential buildings or

building form– an inclusive regeneration plan– the redesign of an existing residential

building or part of an existing residential building

– the design or redesign of the spaces between and around a residential area

– a concept that addresses the use of space throughout our cycle of life

... and many others are possible.








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Partner information

Office for Disability Issues (ODI)The ODI continues to sponsor the Built Environment Professional Education Project (BEPE), a Paralympic Legacy project inspired by the success of the London 2012 Olympic and Paralympic Games and the inclusive environment being created at Queen Elizabeth Olympic Park. The aim of the BEPE Project is to embed inclusive design into the initial and continuing education of built environment professionals to help achieve an inclusive environment. BEPE is being taken forward this year by the Construction Industry Council.

PRP PRP is a long-established architectural firm with over 100 awards to its name. An interdisciplinary practice, we offer a full range of design and building services including masterplanning, urban design, sustainability, landscape, planning, transport planning, interior design and building consultancy.

Few know as much about housing design as PRP. With over 50 years’ experience to draw on, we have established an exemplary track record in the design and delivery of homes and places of varying scale, complexity and diversity.

Brief devised by Julie Fleck, Project Lead, Built Environment Professional Education Project (BEPE) at the Construction Industry Council and Manisha Patel, Partner at PRP Architects.

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Awards

There are two awards for this brief.

Award of £1000

Paid Placement at UK Government’s Policy LabRemuneration: London Living WageDuration: 3 months, with potential to extend to 6 monthsLocation: Cabinet Office, London


The judging panel may decide on more than one winner and will allocate the awards accordingly. In addition, the judging panel may award commendations.

BriefDesign an exciting new way to support, encourage or stimulate learning throughout people’s lives in the future.

Challenge and scope A decade ago the idea of driverless cars, digital currencies and drone delivery might have seemed far-fetched but it is rapidly becoming an everyday reality. Changes in technology, health, demographics and lifestyles will create new opportunities for work in the future, but as people live for longer and new jobs emerge, we will need to continue to learn throughout our lives if we are to seize them. The way in which we learn will also change. This brief asks you to consider these socioeconomic changes and design an exciting new way to support, encourage or stimulate learning throughout people’s lives in the future.

Lifelong learning describes ongoing, voluntary, and self-motivated pursuit of knowledge for personal or professional reasons. Today, people largely approach their learning in blocks where they study, work and then retire, but there are signs that lifelong learning is increasingly becoming the norm. Technology is changing the type of work that is on offer, digitising and even automating some jobs and creating new ones entirely. And our society is ageing, meaning that many of us will work for longer, but not necessarily being able to – or wanting to – work in the same jobs as before.

The way we learn will also change. In the past, we have tended to learn in more formal settings (like schools and the workplace). Increasingly, learning is also taking place in more informal places (like home or coffee shops), online and through networking. You might like to think about your own future learning experiences as part of the generation that no longer expects to have one career throughout your lives.

There are many different reasons people might want or have to learn throughout different stages of their lives, and many different possible solutions. We would like you to respond to one of the following five scenarios:

– In 2020, there will be over 5 billion internet users, with over half of them accessing the internet over handheld tablet devices. We don’t want people just to consume digital technology but accomplish more with it. How can we encourage those with good digital skills to become digitally innovative and creative?

– By 2050 a third of people in the UK will be over 60. Since 2000, there has been a 140% increase in over 65s running their own businesses. How can we increase digital and/or entrepreneurial skills for over 60s so they can work in – or create their own – digital jobs?

– Of the 6.4 million people in the UK who had not used the internet in 2014, 5.6 million of those were aged 55 and above. How can we increase and maintain skills as we enter the later parts of our lives?

– 35% of UK jobs are at high risk of being automated but technology can also create new opportunities. How can we support people who have been working in the same job – but whose roles are now changing – to re-train and stay in the same industry or do something else entirely?

– Some people may have been doing similar roles for some time, but are not fulfilling their potential. New jobs are always emerging: app developers, data scientists and even Zumba instructors are popular jobs that have emerged in the last 10 years. How can we change the expectation for retraining and reskilling at various points throughout their life courses so people can move into new roles?

If it helps, you may choose a specific date in the future and use that as the basis for your design work. We would like you to be imaginative in looking for creative leaps but you should also draw on existing research and trends to clearly set out your design challenge. We welcome a wide variety of responses to this brief, ranging from ideas for new products, services or policies that either businesses or government could take forward. Therefore, please consider creating multidisciplinary teams and involving students from political or social sciences and STEM (science, technology, engineering and mathematics) subjects. It would be great to have a ‘place’ dimension to your proposal - what would work especially well in the local area you are from or know?

Learning for Life

Sponsored by

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For the purposes of illustration only, your response could be:

– a new product that would help young people plan training throughout their careers

– a new service that would allow people to re-train while continuing to work

– a digital product which helps people to learn new skills from their living room or commute home

– a new space or place to encourage informal learning between people within communities or between different work spaces

– a communications campaign for young people to make them think differently about learning throughout their lives

– a future government policy proposal that could incentivise older people to learn new skills








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– 1 x A3 PDF Hero image with 1 sentence descriptionA singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description





Awards


RSA Award of £1000

Paid Placement at UK Government’s Policy LabRemuneration: London Living WageDuration: 3 months, with potential to extend to 6 monthsLocation: Cabinet Office, London

This placement will offer the winner the experience of being in the heart of government, within sight of Big Ben, on real policy problems, such as preventing homelessness, supporting people to manage their health, or creating ideas for the future of transport. The winner will work with teams using innovative methods such as ethnography and data science to find out fresh insights about tricky social problems, and then co-design and prototype ideas with users and stakeholders. The placement will entail designing and facilitating creative workshops, developing ideas into prototypes and testing these with users and stakeholders.

Partner information

The UK Government’s Policy Lab was set up in 2014 to improve open policymaking within government. Based in the Cabinet Office, it provides a creative space to support departments to use innovative design, digital and data tools and techniques to improve policymaking. We have worked on projects as diverse as supporting victims of crime with digital technology, increasing take-up of free childcare for two-year-olds and generating ideas on the future of an ageing population. We have achieved impact, with our digital policing project saving an estimated £3.7m and 180,000 officer hours per year, and being a finalist for the Civil Service Innovation Award. Our mission is also to share these approaches with policymakers and so far we have worked with 3,500 across all departments.

The UK Government Office for Science The Government Office for Science’s role is to ensure that government policies and decisions are informed by the best scientific evidence and strategic long-term thinking. They give scientific advice to the Prime Minister in times of emergency as well as undertaking “Foresight projects” that gather together and use the best evidence to look at the future of different policies. One of those is investigating the future of skills and lifelong learning in a digital age.

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Awards

There are four awards available for this brief.

NHS Award of £1000 for the best animation accompanying the ‘More than a Pill’ audio

RSA Award of £1000for the best animation accompanying the ‘End Ageism’ audio

Natracare Award of £1000 for the most innovative animation accompanying either audio file.

RSA Staff Choice Award of £500


Please note that the judging panel may decide on more than one winner for each audio and will allocate the award/s accordingly. In addition the judging panel may award commendations.

BriefConceive and produce an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content.

Challenge and scope This brief asks you to help reveal, illuminate and increase accessibility to the RSA’s unique content.

The RSA believes that everyone should have the freedom and power to turn their ideas into reality – we call this the Power to Create. Through our ideas, research and 28,000-strong Fellowship, we seek to realise a society where creative power is distributed, where concentrations of power are confronted, and where creative values are nurtured.

As part of this mission, RSA Animate, RSA Shorts and RSA Insights film series were developed to bring big ideas to new audiences.RSA Insights are a series of videos and animations that explore new ideas and projects from the RSA Action and Research Centre, the ‘think and do tank’ part of the RSA that combines practical experimentation with rigorous research to find new solutions to social challenges.

RSA Shorts provides a snapshot of a big idea, blending voices from the RSA Public Events programme and the creative talents of illustrators and animators from around the world. It responds to the ever-increasing need for new ideas and inspiration in our busy lives and acts as a jolt of ‘mental espresso’ that will awaken the curiosity in all of us.

The first audio file for this brief is taken from the RSA Action and Research Centre’s ‘Health as a Social Movement’ programme of work with NHS England. The second clip is taken from the RSA Public Events Programme. We’re looking to you to create an inspiring animation that will elaborate on and evolve the words of the speaker. In order to develop the speaker’s ideas further, we would advise that you carry out broad research around the topic.

Entries will be judged according to the innovative way in which the audio content is interpreted. Technical skill will be taken

into consideration, but what we really value is the originality and creativity with which you communicate world-changing ideas and concepts. We are looking for animations that combine clarity with attention to detail and wit, aiming to make the content ‘come alive’ and introduce a new audience to the RSA.

Your work has the potential to be viewed by thousands of intelligent, engaged and passionate RSA followers worldwide alongside the RSA Animates, RSA Shorts and RSA Insights.

How to prepare and submit your animation:

– submit your file in .MP4 or .MOV format– the maximum file size is 60MB– you must use one of the two selected audio

clips and you may not re-order the content or further edit the transcript in order to suit your work

– you are permitted to add up to 5 seconds of pauses before, during and/or after the original audio if desired. Your final animation must not exceed the following length: 1:11 minutes for ‘More Than a Pill’ / 1:13 minutes for ‘End Ageism’

– if you use music and/or sound samples you must own the rights to use the material

The two audio files to choose from are:

File A‘More Than a Pill’, voiced by Nathalie Spencer(Excerpt length: 1:06 minutes, originally recorded on 14 July 2016)Modern healthcare often focuses on treating acute illnesses and injuries. But what about preventing disease, ensuring high quality of life for people with chronic conditions, or sustaining our physical, mental and social wellbeing? For these, NHS England points to the potential value of informal social movements in health. In this audio clip, the RSA’s Nathalie Spencer shares that if pockets of health-creating activity grow into larger social movements, we can all benefit.

Download‘More Than A Pill’ – audio file‘More Than A Pill – transcript

Moving Pictures

Sponsored by

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1 Social benefit


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File B ‘End Ageism’, by Ashton Applewhite(Excerpt length: 1:08 minutes, originally recorded on 30 June 2016)From childhood on, we’re barraged by messages that encourage a fear of old age. But life expectancy is increasing and ageing is a natural lifelong process. So why all the negativity? Underlying all the hand-wringing is ageism: a form of discrimination that sidelines and silences older people. Author and activist Ashton Applewhite uncovers the roots of ageism and how its myths and stereotypes cripple the way our brains and bodies function. It’s time, she argues, to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind.

Download‘End Ageism’ – audio file‘End Ageism’ – transcript

Judging criteriaThere are five criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:

1 Social benefit – how does your animation benefit society by increasing accessibility and clarifying the content?

2 Research and insights – what research went into your animation? Does your submission make clever use of existing material or knowledge around the issue? Your supporting material will be used to judge on this criterion

3 Design thinking – we want to know about the thought processes and insights that led you to develop your animation. What journey did you go through to arrive at the final result?

4 Execution – we are looking for an animation that is technically well-crafted and presented to the best of your ability

5 Magic – we are looking for a bit of ‘magic’ – an animation that is delightful and clever, making best use of the content

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– 1 Animation file submitted in either .MP4 or .MOV format The maximum file size is 60MB, and and you are permitted to add up to 5 pause seconds. Your final animation must not exceed the following length: 1:11 minutes for ‘More Than A Pill’ / 1:13 minutes for ‘End Ageism’

– 1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your animation, plus a 1 sentence strapline or description

– 1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution

– 10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)

For further details on the submission requirements for the ‘Moving Pictures’ brief, please see the Additional Eligibility and Entry Guidelines.

AwardsThere are four awards available for this brief.

NHS Award of £1000 for the best animation accompanying ‘More than a Pill’.

RSA Award of £1000for the best animation accompanying ‘End Ageism’.

Natracare Award of £1000 for the most innovative animation accompanying either audio file.

RSA Staff Choice Award of £500The RSA Staff Choice Award will be awarded to the short-listed entry with the most votes from RSA staff following a screening at an RSA staff meeting in Spring 2017.

In addition to the awards, the winning (and possibly the short-listed animations) will be featured on the RSA’s YouTube channel.

The winning and commended entrants will be added to the pool of the RSA’s animators and may be commissioned for further work. Please note that the above opportunities are at the RSA’s discretion.

Please note that the judging panel may decide on more than one winner for each audio and will allocate the award/s accordingly. In addition, the judging panel may award commendations.

Partner information

NHS England Building on the agenda set out in the NHS Five Year Forward View, Health as a Social Movement is a new three-year programme to support social movements in health and care.Working initially with six new care model vanguards across England, NHS England and National Learning Partners, the RSA, Nef and NESTA will develop, test and spread effective ways of mobilising people in social movements that improve health and care outcomes and show a positive return on investment. This programme will also work with the wider vanguard network and beyond to support the development and spread of social movements in health and care.

Health as a Social Movement will explore how the health service can move beyond a purely biomedical understanding of health, with prevention at its core. The NHS Five Year Forward View takes this on as a central component of its plan for England’s health system, which says in order to better realise the ‘renewable energy of communities’ we must harness the power of social movements in order to rapidly improve health outcomes. NHS England has sponsored this Moving Pictures brief in order to help develop a ‘community of practice’ that will embed new approaches to the way we view the delivery of health and care in the future.

RSA Events The RSA Events programme is host to a range of world-changing talks, debates, and film screenings, all made available for free, for everyone. You can book to attend RSA Events for free, and you can also listen or watch our events live online.

The RSA has a significant platform to showcase new work. Our YouTube channel has a loyal following of over 350,000 subscribers, the largest subscription of any not-for-profit channel and our RSA Animate series has achieved international acclaim with over 50m online views since its inception. In addition, the RSA has now launched its RSA Shorts series, which though still in in its infancy, we hope will achieve the same viral online success as RSA Animate.

Brief developed and devised in collaboration with Nathalie Spencer and Tom Harrison of the RSA’s Action and Research Centre, and with Abi Stephenson and Sara O’Donnell of the RSA’s Public Events team


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Moving Pictures

Additional Eligibility and Entry Guidelines for Moving Pictures Entrants

1 Entrants must create an animation of any type that visually communicates the audio excerpt. Animation is defined as a simulation of movement created by displaying a series of pictures or frames. The submission may be any type of animation, including traditional animation like cartoons or stop-motion of paper cut-outs, puppets, clay figures and more.

2 Entries must use the full audio track in its current format (you may not change the order of the wording).

3 Two short-lists (one for each audio file) will be selected by a judging panel comprising a member of the RSA Events Team and several other well-known animators and filmmakers. Short-listed entrants will then be interviewed by the judging panel and the winners will be selected.

4 Entries must be sumitted in either .MP4 or .MOV format.5 The maximum file size is 60MB.6 You are permitted to add up to 5 seconds of pauses before, during and/or after the original

audio if desired. Your final animation must not exceed the following length: 1:11 minutes for ‘More Than a Pill’ / 1:13 minutes for ‘End Ageism’.

7 If you use music and/or sound samples you must own the rights to use the material. 8 The decisions of the judges are final and no correspondence or discussion shall be entered

into.9 The RSA reserves the right to refuse any entry in its sole discretion. No entry may contain

unlawful or potentially libellous, defamatory or disparaging material.10 The RSA also reserves the right at any time during the competition to remove or disqualify

any film when it believes in its sole discretion that the entrant has: (i) infringed any third party’s copyright; (ii) does not comply with these Terms & Conditions; (iii) failed to obtain the necessary consents as set out in these terms and conditions.

11 Entries should be submitted via the RSA Student Design Awards competition platform by Wed 8 March 2017, 4pm GMT.

12 This is an international competition, open to current college/university students and new graduates within one year of graduation. Please see the Guidelines for Entry for more information on eligibility requirements.

13 We welcome submissions from anywhere in the world, but all entries must be in English. A transcript of each audio file is available, and we encourage entrants to use free translation software to assist with their interpretation.

14 In order to enter a film, an entrant must upload their animation file to the RSA Student Design Awards online entry platform, which opens for submissions on 18 January 2017.

15 The entrant must be the original creator of the animation and must have obtained the necessary permissions for the inclusion of copyrighted music and/or images within the film. The film must not infringe the rights of privacy and publicity, copyright, trademarks or intellectual property rights of any person or organisation.

16 If the entrant uses any material or elements in the film which are subject to the rights of a third party, the entrant must obtain prior to submission of the film, the necessary consents from such party to enable the RSA to use and showcase the animation. Such consent(s) shall be at the expense of the entrant. A non-exhaustive list of such material or elements include: name, voice and likeness of any person appearing in the film, location shot eg specific building, any props and set dressings and any audio and/or audio-visual material which the entrant does not own.

17 By entering this competition, entrants agree that the RSA may: (i) showcase their animations on the RSA website and the RSA YouTube channel, as well as any other media in connection with the RSA Student Design Awards; (ii) use their names, likenesses, photographs, voices, sounds and/or biographical information and films for advertising, publicity and promotional purposes without additional compensation. Intellectual property rights of all entries submitted in the competition remain with the entrant.

18 The entrant agrees that the RSA shall not be liable for any claims, costs, liabilities, damages, expenses and losses arising out of (i) the RSA’s use of the film; (ii) the entrant’s participation in the competition; (iii) technical failures of any kind including but not limited to problems or delays arising from software or equipment malfunctions or computer viruses; (iv) any events outside the RSA’s reasonable control.


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Eligibility The competition is open to currently enrolled students and new graduates from anywhere in the world.

1 Undergraduate and postgraduate students from any higher education institution, college or university are eligible to enter

2 New graduates can enter within a year of graduating – anyone who has graduated in or after March 2016 is eligible

3 Entries are accepted from both individuals and teams. Teams can comprise students from different courses and universities, and there is no set number of people that can be part of a team – but generally team entries comprise two or three people

4 We accept entries that have been developed as college/university coursework, and we also accept projects that have been developed independently (outside of coursework) as long as the entrant meets eligibility criterion 1 or 2 above

5 Entries must respond to one of the 2016/17 RSA briefs and must be the original work of the entrants

6 Entrants may enter as many briefs as they wish, and they may also submit more than one response per brief. Each response is considered to be a separate entry and will require completion of a separate submission form and payment of the relevant fee

7 Candidates who are contracted to work for a company after graduation may not be eligible for some Industry Placement Awards

Submission requirementsAll entries must be submitted through our online entry system. The competition will open for entries via sda.thersa.org on 18 January 2017, and the final deadline for entries is 8 March 2017 at 4pm GMT.

If you are unable to submit online, please contact us by email at [email protected] you prepare your submission, please ensure that:



For all briefs EXCEPT the ‘Moving Pictures’ brief, the submission requirements are:

– 1 x A3 PDF Hero Image with 1 Sentence DescriptionA singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description


– 4 x A3 PDF Boards Outlining Your Proposal4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges– 10 x A3 PDF Pages of Supporting Material

Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)

– Optional YouTube/Vimeo and website linksPlease note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards

– For the 2016/17 ‘Re-Work’ brief ONLY: 2-page A3 PDF Business Case You must also submit a business case in addition to the requirements above. The business case should not exceed two pages and may include diagrams and/or charts as appropriate

For details on the submission requirements for the ‘Moving Pictures’ brief, please see the Additional Eligibility and Entry Guidelines. Please note that late submissions will not be accepted and all entrants are encouraged to submit their work in good time before the deadline.

Entry feesThere is an entry fee for submitting work to the RSA Student Design Awards. This fee is charged per entry, so it does not cost more to enter as a team. Entry fees should be paid online through our submissions form, via PayPal, credit or debit card.

– Early Bird Rate – for entrants submitting their work before or on 8 February 2017, the entry fee is charged at the reduced early bird rate of £25 per entry

– Standard Rate – after 8 February 2017 and until the final submission deadline on 8 March 2017, the entry fee is £35

– Voucher Codes – universities have the option pay for students’ entries. In order to do this, tutors should visit the ‘Tutor’ page within the ‘Competition’ section at http://sda.thersa.org/ and complete the web form to request a voucher code. It is the responsibility of the tutor to distribute the voucher code to students, which they should then enter at the payment point when completing the online submission form

The RSA is under no obligation to refund payments except under the circumstance of technical error where refunds will be made at the RSA’s discretion.

Entry Rules and Guidelines:RSA Student Design Awards 2016/17The RSA Student Design Awards is a competition run

by the RSA, a registered charity in England and Wales

(212424) and Scotland (SC037784). By entering the

competition, entrants agree to comply with these rules.

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Key dates







Competition process There are six stages to the RSA Student Design Awards competition.

1 Briefs released – 24 August 2016 There are 12 RSA Student Design Awards briefs this year for you to choose from. This year’s briefs tackle a range of important social, economic and environmental issues. You can view all the 2016/17 briefs in the ‘Competition’ section of the RSA Student Design Awards website sda.thersa.org

2 Register your interest — From August 2016 Once you’ve registered your interest, you will receive key updates and information from us. We’ll remind you about deadlines, keep you informed on the judging process and shortlisting, and let you know when the winners are announced. We’ll also send you invitations to free events and materials we offer participants to help you with your projects and your longer-term career development

3 Develop your project – from September 2016When you’ve decided which brief to enter, as a starting point we recommend you review the supporting materials in the online toolkit for your chosen brief. You can find the toolkit from the individual briefs pages on our website

4 Submit your work – January to March 2017 Once you have finished your project, submit your completed work to the competition through our online entry system. Make sure you submit it before the final deadline: Wednesday 8 March 2017 at 4pm GMT. You will receive a confirmation email when we receive your submission

5 Judging — March to May 2017Your work will be judged in a two-stage process by a panel of practising designers, Royal Designers for Industry, and industry experts. Submissions are judged according to the brief that they entered. During the first stage, 6 to 10 projects will be short-listed for each brief. If your project is short-listed, you are invited to an interview with the panel to further discuss your work, your design process and your ambitions. Once the panel

has interviewed all short-listed students, they deliberate and select the winner/s

6 Winners announced and Awards Ceremony – June 2017 The winners of each brief will be announced publicly by the RSA on 1 June 2017. Winners will also be invited to attend an Awards Ceremony at the RSA House in central London in mid-to-late June, and their work will be displayed in the ‘Showcase’ section of the RSA Student Design Awards website. If a paid placement at a company is awarded as the prize, this will take place over the following months, but it is up to you to arrange a time that works for you and the company

Judging and awardsEach RSA brief is judged by a different panel of relevant experts comprising practising designers and representatives from industry, including representatives from the sponsoring organisation/s.

Judging sessionsThe judging of each project takes place over two non-consecutive sessions: shortlisting and interviews.

At the shortlisting session, the judging panels view all the submissions anonymously and draw up a short-list. Short-listed candidates are invited for interview (in person if possible, or via video conference) at which they will discuss their competition entry and some of their other work with the judging panel.

We welcome entries from candidates outside the UK but additional funding is not available to pay for travel and accommodation costs where overseas candidates are short-listed for interview. We will pay up to the amount of £80.00 if travelling within the UK, or £120 if travelling from other countries (inclusive of VAT) for short-listed entrants to come to the RSA in London for interview. Where travel to London is not possible for short-listed students, we will arrange interviews by video conference. Judging panels are asked to make an award only when they are entirely satisfied with the design ability of the candidate. The RSA reserves the right to withhold or divide any of the awards offered, and the panel may also award commendations. In all cases the judges’ decision is final and no correspondence will be entered into by the RSA.

More information about the judging process can be found in the ‘Competition’ section of the RSA Student Design Awards website.

Placement AwardsSome awards enable winning candidates to spend time working in a consultancy or in industry on design related projects. Placement Awards offer paid work experience and can be a valuable introduction into different fields, sectors and industries. Details of these awards are available on each brief and on the website. For students applying internationally,

Placement Awards are subject to the entrant’s right to work in the UK.

Cash Awards Cash Awards allow the winning student to use their prize towards funding further study, travel to research design in other countries, equipment, business start-up costs or any other purpose agreed with the sponsor and the RSA. All awards must be claimed within six months of award and winners are required to write a short report for the RSA detailing how they used their award.

Awards ceremonyAll winners will be invited to attend an Awards Ceremony at the RSA – this is a large, celebratory event that includes a keynote talk by a high profile figure, a presentation of the awards, and a drinks reception with networking.

Fellowship of the RSA All candidates who win an award through the RSA Student Design Awards programme will be offered complementary Fellowship of the RSA valid for one year from the time it is activated. RSA Fellowship enables winners to connect to the RSA’s global network of Fellows, engage with RSA events and projects in their local area, access the RSA’s Catalyst Fund and crowdfunding platform on Kickstarter, and to make use of the restaurant, bar and library at the RSA House in central London. More information about RSA Fellowship can be found at https://www.thersa.org/fellowship

Intellectual Property The intellectual property rights (patents, registered designs, unregistered design right, copyright, etc) of all designs submitted in the competition remain with the candidate. If any sponsor wishes to make use of the work submitted in the competition, a licence or transfer must be negotiated with the candidate. Whilst the RSA claims no intellectual property rights, it does reserve the right to retain designs for exhibition and publicity purposes and to reproduce them in any report of its work, the online exhibition and other publicity material (including the RSA Student Design Awards website).

In the case of work carried out during a Placement Award, different conditions will apply. Candidates should note that certain intellectual property rights (eg patents) may be irrevocably lost if action to register them is not taken before any disclosure in exhibitions, press material etc.


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‘The RSA’s work has always sought answers to the question of how we respond to the way in which the world is constantly changing. To this end, the RSA Student Design Awards asks students to think about how to use design to move us toward a better world and it is wonderful to hear that it is precisely this that attracts so many students to the programme.’

Matthew TaylorChief Executive of the RSA

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