Calculating ROI for your Social Media Marketing Campaign · Use Google Analytics Social Analytics...
Transcript of Calculating ROI for your Social Media Marketing Campaign · Use Google Analytics Social Analytics...
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Calculating ROI for yourSocial Media Marketing
Campaignby
Katie Dyer
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Definition of ROI Return on Investment
ROI = (Gains – Cost) / Cost
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Social Media MarketingCampaign
Should include the following…
Facebook Professional Profile Company Page
Twitter LinkedIn
Professional Profile Company Page
Google+ Company Page
Add other platforms specific to your business as needed
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Creating an effective Social MediaMarketing Campaign
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Typical Marketing Campaign
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Calculating ROI UsingSimple Statistics
Copyright 2012 InventHelp
Utilizing easilyaccessiblemetrics, onecan generatea basicunderstandingof SocialMedia ROI
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Use Google Analytics Social Analytics to tracknetwork referrals, conversions, landing pages &
social plugins
Google AnalyticsSocial Reports
“The social mediarevolution is here, andrapidly maturing. Are
you measuring it?Social reports helpyou measure the
impact social mediahas on your business
goals andconversions.
Integrated web andsocial data provides aholistic view of your
content andcommunity.”
Copyright 2012 InventHelp
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Complete Picture of Social Media ROI
It is difficult to quantify many of the metrics listed abovethat are critical to long term business growth & success
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Social Media Added Value
Copyright 2012 InventHelp
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According to Hubspot, social media producesalmost double the marketing leads of tradeshows, telemarketing, direct mail, or PPC.
Thereby proving once again, thata recommendation from a friend is golden.
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Social Media Success Stories
Copyright 2012 InventHelp
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In the end, it’s all about theresults…
Superhuman effort isn't worth adamn unless it achieves resultsErnest Shackleton
A business like an automobile, hasto be driven, in order to get resultsB. C. Forbes
However beautiful the strategy, youshould occasionally look at theresultsWinston Churchill