Oct 2014

Data: Global First Beta with Cadreon AU - KIA dynamic buying based on TV Scheduling Display: More Inventory Social: Facebook Audience Network, Auto-play options and Twitter Audio card Video: Additional technology options People Update CONTACT: cadausales@corp.ipgnetwork.com

DATA Global First Beta with Cadreon AU - KIA dynamic buying based on TV Scheduling

What - Cadreon up-weighted display spend to coincide with the times Kia TVC were shown (30 minute windows) Who - Kia chosen to trial Dynamic buying based on Kia's TV Scheduling. Why - Digital companion to TV ad buys, as an additional strategy to their current DBM execution. How - Dedicating technical resources in market for Cadreon to execute this Global Beta.

By synchronising display and TV ads, KIA achieved an improved reach at lower cost with comparable CPA's to the other buying strategies.

Results - DBM Partnered with Cadreon and Kia

to beta this new technology and dynamic buying strategy to provide a global first ground breaking marketing.

- Performance showed that Dynamic

buying delivered more efficient CPM's with comparable CPA when compared to Prospecting, Behavioural, Private deals, and KCT.

AirAsia - Unique audience opportunity to connect with users on Asia’s leading travel website. Homepage, ROS, post booking itinerary and board pass advertising. Offering access to audience targeting based on departure & arrival locations, geo-location, language spoken, nationality and travel dates.

DISPLAY MORE INVENTORY

FutureNet – Offering unique access to best technology, gadget, PC and Console Gaming audience. Offering Site takeover, as well as following ad-formats 320x50, 300x250. Audience of 1 Million UB (AU) in 2014 and 2,800K PIs.

Cadreon can offer advertisers the use of the Facebook Audience Network to extend your reach into Facebook third party-apps supported by all the advanced targeting and tools currently available Facebook is rolling out auto-play on all native video posts which are connected to WIFI. This means new metrics coming and hence the ability to compare auto-play VS click to play results Twitter recently launched an Audio Card with their first partner, SoundCloud. With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on mobile devices Twitter also launched ‘fabric’ - their own SDK, to help advertisers build more stable apps, generate revenue, and create full visibility of their mobile app install ads. This means better tracking and better analytics for mobile app ads

SOCIAL Facebook Audience Network, auto-play options and Twitter Audio card

Integration of a new video DSP • Adap.tv new platform launch October 2014

• Cadreon is currently running and testing our first campaign

• This new tech offers many new features around brand safety, viewability, OCR etc

• Testing will continue though to Q4, and be available for all clients 1st Jan 2015

2015 strategy to come.. • Increased focus on audience delivery rather than media delivery

• Broader range of technology partners, which will offer more options for advertisers’ campaign solutions

• Greater transparency

VIDEO More technology options, which offer more solutions for advertisers

Michelle Kyd

PEOPLE Who’s new in Cadreon

Emmanuel Nana

Recently started in Cadreon, servicing Initiative Sydney and part of NSW UM. A bit about Michelle; I started my career in Sydney at Tempest Media, at the end of 2007 my role moved me to Melbourne, to set up the Tempest office in VIC, working predominantly across the Carsales business I then joined Mediamotive and was the fourth person employed in the sales team. After a while I decided I wanted to work for a larger publisher and broaden my skill set so left Mediamotive and joined the Yahoo!7 sales team; after being at Yahoo for a few years I was offered the position of Group Sales Manager across the AEGIS group at Fairfax. Most recently I have been helping out the digital team at UM in Melbourne; and have been loving agency side. I relocated back to Sydney for the role at Cadreon and am super excited to join the team. I have a fur-baby called Winston (Who has his own Instagram account @winstoncurlytops – apologies for my shameless plug) my drink of choice is Champagne; my recreation of choice is going to the beach, walking the dog and drinking. The book I am reading is “Why I left Goldman Sachs” and my snack of choice is chocolate.

Recently started in Cadreon, taking on a Team Lead role, working across the Melbourne patch. More on Manny; I have joined Cadreon after spending the last three and half years as the Ad Ops Manager at Mindshare. I am very excited about being here and look forward to learning lots from everyone. Away from work I enjoy playing sports, (I’m good on teams without being over competitive) keeping fit and being outdoors as much as possible so Sydney is a great place to be.

PEOPLE Promotions

Chris Davis: Promoted to Account Manager working across Initiative Melbourne

Please congratulate the below members of Cadreon when you see them on their most recent well deserved promotions

Tracey Stanbridge: Promoted to Video Specialist

Alex Waters: Promoted to Account Manager, supporting Morgan across WA and NSW

Elise Keeling: Promoted to Social Specialist