Cadillac Escalade 2017 Promotional Game
Transcript of Cadillac Escalade 2017 Promotional Game
HTML5 Game for the
2017 Cadillac Escalade
Luxury vehicle division of US car maker General Motors
Manufactures the Escalade, a full-sized luxury SUV
Launched a 2017 marketing campaign with the up and
coming online news platform, "The Outline"
A Driving Game
for 2017 Escalade
We created a game for the
Escalade 2017 marketing
campaign
The game is titled "Night Driver",
an allusion to the TV show
"Knight Rider"
HTML5 framework was used to
build the game
Night Driver Gameplay
3 driving courses to select from
Player controls the Escalade
along a stretch of road
Backdrop is the nighttime
skyline of New York City, where
the headquarters of Cadillac is
located
Screenshots of the Game
Game ReskinningThe core game mechanics from one of our pre-existing games were
used to build Night Driver
This allowed us to meet the time and cost requirements of the client
We could redirect time and resources to customizing the elements of
the game to accurately reflect the look and feel the client needs
HTML5 Engine
HTML5 games are proving to be the
superior choice for marketing products
due to its compatibility across devices
and operating systems
Users do not need to download Flash
or any app to play the game, for a
seamless experience
Night Driver, the game we developed with Cadillac for the 2017
Escalade, has been successfully used in the car company’s sponsorship
of ‘The Outline’, a recently launched online news website.
This is yet another demonstration of the massive potential of HTML5
games to engage consumers in marketing campaigns.
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