The use of the internet within a private and non-profit business.

Lauren Day

Cadbury was founded in 1824 by a man called John Cadbury.

Cadbury produce a wide range of confectionary and drinks to meet the demands of their consumers.

Cadbury are the second largest confectionary brand in the world.

Cadbury’s “Dairy Milk” is the UK’s most popular chocolate bar.

Cancer Research was founded on 4th February 2002.

One of the most successful charities in the last 20 years.

Continuously working towards beating cancer.

Cancer Research currently have 567 shops in the UK.

How Cadbury use the internet to market their products and

services.

Website

Social Media

Advertisements/Banners

Supermarket Sites

How Cancer Research use the internet to market their products and services.

Website

Social Media

Advertisements

Partners

Trends impacting on internet marketing

Alternative ways to pay for products online

Videos in place of text

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