About 0ur Company:Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

Vision:The Barrow Cadbury Trust’s vision is of a peaceful, equitable society, free

from discrimination and based on the principle of social justice for all.

Mission:Cadbury’s mission statement says

simply: ‘Cadbury means quality’; this is our promise. Our reputation is

built upon quality; our commitment to continuous improvement will

ensure that our promise is delivered.

0bjective: To make lots of chocolate Improve the quality of their chocolate. To Survive in the market. Have loads of stores worldwide To be an ongoing company. Achieve revenue growth of 20% per year Increase earnings by 15% annually Increase dividends per share by 7% per year Increase net profit margins 8% to 4%

History of our Company:Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By the early 1840's, We operated from a factory in Bridge Street and went into partnership with his brother Benjamin. 'Cadbury Brothers of Birmingham‘. We received a Royal Warrant in 1854 as manufacturers of chocolate for Queen Victoria. We moved on to become a limited company and after the death of Richard Cadbury the sons of the two brothers joined the firm headed by George Cadbury. This was very much a family business in every sense of the word. In 1969 the Our Group merged with Schweppes. Cadbury Schweppes Plc is a leader in confectionery and soft drinks both in the UK and abroad. With factories all over the world and a host of well known brand names it has become a household name in many countries.

Introduction of members of our

company:

CEO - Todd StitzerCHAIRMAN OF THE BOARD - Roger CarrDIRECTORS - Raymond Viault, Ellen Marram ,

SanjivAhuja Guy Elliott, Chris Patten, Colin Day, Wolfgang Berndt, Baroness Hogg

CFO - Andrew BonfieldOther Members:HUMAN RESOURCES - LEGAL AND SECRETARY -

SCIENCE AND TECHNOLOGY - HAIRMAN OF THE BOARD HIERARCHY ORGANIZATION - SCIENCE AND TECHNOLOGY - CEO OF SALES - LEGAL AND SECRETARY DIRECTORS.

Introduction Of

Department:

o There are many different functional departments all created to help the company in its organizational methods. There are many different departments involved in sales and marketing of Cadbury – Marketing and Sales, Finance, Administration and IT support Operations, Research and Development, Production, Customer Services, Human Resources, etc.

o MARKETING AND SALES:The main things that are dealt with in the marketing and sales departments are:Market Research, both primary and secondary research, Promotion, Advertising, Sales..There are the four P's of Marketing and Sales, i.e.. Promotion, Price, Product, Place.

o FINANCE:This department is vital for CS to maintain their objectives especially the aim for worldwide growth. The finance department is important for CS because it is responsible for the control of money in CS. This is important towards CS aims, especially growth because the finance function if the cost is mot monitored, CS could loose the cost, which causes CS objectives to be reduced.

o ADMINISTRATION AND IT SUPPORT:This department have been keeping things clean, taking orders, ensuring all machinery is of a good standard. Cadbury's have decided that their computers are too old and out of date and that they need to buy new, more developed in technology ones. When the new computers are delivered this department would check them out and make sure that they are the correct order.

o OPERATIONS:They are in charge of materials and any new materials needed would have to be bought. They may even have the Administration and IT support department publish new posters and have letters sent out about the new look of the product.

o RESEARCH AND DEVELOPMENT:The work of research and development involves developing new products and improving current ones through various forms of research. New products and improvements to current products are needed to meet the requirements of customers, taking into consideration changes in consumer demand, seasonal sales changes, and the availability of new materials and technology.

o PRODUCTION:When there is a great demand for Dairy Milk, Cadbury will lose a great amount of income because of the slowness of the production, which can affect the objectives that CS are aiming for. It can affect the objectives such as, to produce quality brands on time and to grow.

o CUSTOMER SERVICES:Customers are the most important people for Cadbury. Cadbury say that customers are simply the natural resource upon which the success of Cadbury depends upon.

o HUMAN RESOURCES:Devising techniques to measure and reduce labour turnover. Planning ahead to make sure that every department has enough staff. HR planners operate a flexible workforce, which has numerical, financial and functional flexibility. Train new employees to be able to work within their designated department correctly and safely.

o MARKETING DEPARTMENT:Marketing activities and strategies result in making products available that satisfy customers. Focus on what the customer wants is essential to successful marketing efforts. This customer-orientation must also be balanced with the company's objective of maintaining a profitable volume of sales in order for the company to continue to do business. Providing the features and quality customers want is a critical first step in marketing and is important for CS, so that the marketing department can meet the objectives of Cadbury

Product Strategy:

Product strategy:We have the competitive advantage that is our quality. It is recognized throughout the world and our product is a convenience product.

Promotion strategy: We can distinguish ourselves from the competitors on the following criteria:Important: as we are the first one launching nuts coated with chocolate .and due to winter season it will serve as a good product to our target market.

Communicable: yes the difference is communicable to the buyers through our advertisements on TV and billboards.

Affordable: As the result of a survey the prices set are economical.

Positioning strategy:More for the same: As we are offering the same quality same taste at a economy price.

Brand strategy:We will position our brand at its attributes that is its innovative ingredient and good taste. And strong beliefs and values as Cadbury’s have many loyal customers. The product name is Enticing Treats means a mouth watering treat which is simply irresistible. The brand is licensed and is a international brand.

Pricing strategy:Our pricing strategies are as followsWeight Prices - 20gm pack, Rs.10 ----- 50 gm Pack, Rs.30 ----- 150 gm Pack, Rs.90 ----- 350 gm Tin, Rs.175 ----- 500 gm Tin, Rs.350. And it is concluded from the survey that customers by looking this price chart have accepted the prices and called it as an economical.

Thank You