Cable TV Analysis Monthly Report June 15

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.

Countrywide Tracking Coverage till June 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+

S# CITIES CABLE HE1 KARACHI 21

2 LAHORE 31

3 ISLAMABAD 4

4 RAWALPINDI 6

5 MULTAN 10

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 2

10 BAHAWALPUR 1

11 RAHIM YAR KHAN 1

12 HYDERABAD 1

13 SUKKUR 1

14 GUJRAT 1

15 MUZAFARABAD 1

16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:

Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trend AnalysisComparison May 15 – June 15

Total Minutes of Corporate Commercial Air Time Only

* June 2015 CAT has decreased 41% as compare to May 2015.

May-15June-15

213,627

127,049

Top 10 Categories% Share of Advt. (Corporate) Minutes

Personal ProductsMattress

Fabrics

Cellular CommunicationCulinary

Beverages

Financial ServicesOral Care

Footwear

Confectionary

33%

16%

11%9%

7% 7% 6%4% 3% 3%

Top 10 Advertisers% Share of Advt. (Corporate) Minutes

Poonia Brothers Pakistan

Master Enterprises

Trend International

Al Karam Textile Mills

Pak Telecom Mobile Ltd.

China Mobile Pakistan

Dalda Foods (Pvt) Limited

English laboratories (Pvt.) Ltd.

Shezan International (Pvt.) Ltd.

Continental Biscuits Limited

23%

18%

13%11%

8%7% 6% 6%

5%4%

Top 10 Brands% Share of Advt. (Corporate) Minutes

Faiza Cosmetics

Master Molty Foam

Golden Pearl Cosmetics

Al Karam (Lawn) ZongDalda

Ufone

Tiger Biscuits

Shezan Summerqand

Diamond Dolce Vita

24%

20%

13%11%

7% 7%6%

4% 4% 4%

Top 10 Cable Networks% Share of Advt. (Corporate) Minutes

16%15%

12%11%

10%

8%8% 8% 7%

6%

Top 10 Channels% Share of Advt. (Corporate) Minutes

Peshawar - DiGi - Plus

Lahore - DiGi - FW Cinema

Peshawar - DiGi - FW-Movies

Lahore - Wateen Telecom - W Cine

Peshawar - DiGi - Music

Lahore - WorldCall Telecom - Super Cinema 1

Faisalabad - Amaze - Cinema

Lahore - DiGi - FW Movies

Islamabad - Wateen Telecom - W Cine

Gujranwala - DiGi - FW Cinema

13%

12% 12%11%

9% 9%9% 8% 8% 8%

All Cities CAT % Share of Advt. (Corporate) Minutes

LahorePeshawar

KarachiIslamabad

MultanGujranwala

FaisalabadRawalpindi

BahawalpurSukkur

GujratHyderabad

29%

12%11%

9% 8% 7% 6%5% 5%

4%2%

1%

Trend AnalysisComparison City Wise May 15 & June 15

Total Corporate CAT Minutes of Advertising

LahorePeshawar

KarachiIslamabad

Multan

GujranwalaFaisalabad

Rawalpindi

BahawalpurSukkur

GujratHyderabad

Rahim Yar Khan

29%

12%11%

9%8%

7% 6%5% 5%

4%2%

1%0%

26%

6%

21%

6%5%

9%7% 7%

3% 3%1%

2%1%

June-15 May-15

THE END

For query on DATA, please contact:OZONE SOLUTION

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. IMRAN AHMED SHAIKHimran@ozonesolution.co.uk

0300-8298311