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Transcript of C2C slides
Advertisement Performance Series
Apple iPhone7 Release
2015-2016
- C2C Group -
Katelyn Cox
Lucas Hershberger
William Edgar
http://xinfectionx.deviantart.com/art/Grunge-Apple-Logo-371102383
http://icons.mysitemyway.com/legacy-icon-tags/question-mark/
Join the party.
http://anchorbcr.com/your-weekend-party-hotspot-kicks-off-at-9pm-tonight/
Ages 18-24
31%
43%
Apple
Android
26%
Other
• Experienced Artist
• 38.1k - Twitter
• 35k - Instagram
• 169k - Facebook
• Available for whole tour
• Edgy
• Appeals to target market
Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with
its iPods and iTunes online store. Apple has reinvented
the mobile phone with its revolutionary iPhone and App
Store, and is defining the future of mobile media and
computing devices with iPad.
• Revenue -
170billion
• Net Income –
37billion
• 425 Retail Stores
• 98,000
employees
• Creation of Production Team
• Music Producer
• Extras
• Actors
• Directors
• Publication teams
• Human Resources
• Legal Team
• Public Relations
• On Set Directors
• Town ‘hosts’
http://www.christiedigital.co.uk/emea/business/visual-solutions-case-studies/visual-solutions-application-stories/Pages/alfa-bank-4d.aspx
• Permits
• Song Rights
• Rental Contracts
• Extra Contracts
• Third Party Use
• Construction Permits
• Noise Permits
• Distribution & Sale of Songs
• Sexual Harassment Training
• Breaching of Contracts
• Safe Codes
• Property Loss
• Property Damage
• Weather
• Film Permits
Ethical & Socially Responsible: Apple.
• Approximate cost for each show:
• Document of Event – $2,000
• Equipment – (initial cost) ~$1,000,000
• Travel – (city to city) ~$2,000
• Labor – ~$5,000
• DJ – ~$5,000
• Permits – ~$2,000
• Venue – ~$2,000
• ~$18,000 per city & ~$1,180,000 total
Goals• 20% higher pre-sale than iPhone6
• Gain 8% of the target market (18-24)
• Create Brand Awareness
• 3-5% of sales in other departments
• Create life long, brand loyal consumers
• Create a lifestyle brand for technology
http://iphone7update.com/
http://adoptingdivinemoments.com/thank/