C2C Greening DJ
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Transcript of C2C Greening DJ
Cradle to cradle: value orientation
Douwe Jan JoustraProgram Education on Sustainable Development
Songs of the sixties, reality in this era
• The times they are a changing
• Blowin’ in the wind
• Here comes the sun
• Smoke on the water
Cradle to Cradle is ambitious:
• It is about value-creation, about clever solutions, new designs, working on effectiveness
• It is about design and re-design
• Creativity of the creatives: help industry to get ‘room to move’
4
Cradle to Cradle is working towards effectiveness
ECO-EFFECTIVENESS
DEFINE,INCREASE,SUPPORT, OPTIMIZE
ECO-EFFICIENCY
Cradle to Cradle is working on metabolisms
IDENTIFY THE BEST: ABC-X CATEGORIZATION
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
Start working…
• Don’t improve, start to re-design
• Less bad is not doing good (add value)
• Not less material, but manage the materials
• Cradle to Cradle instead of Cradle to grave
• Don’t simplify (one size fits all), celebrate diversity
• Don’t feel bad, be happy:
Celebrate intelligence, Celebrate beauty,
Celebrate life!
So, let’s work on design principles
• Learning from nature
• What values do we support?
• What quality do we enhance?
• How can we be creative?
Step 1: Take a look outside
• Any organism that survives in this situation?
• What characteristics can you identify?
• Does any organism do harm to the situation?
• Can you find something you like?
Conclusions: paperclipmethod: write down your own conclusions, then share them
Step 2: What values do you support?
• On the social environment?
• On the physical environment?
• On the systems orientation?
• On people, planet and prosperity?
Discuss in small group and identify 2 or 3 values on each theme
Step 3: what quality needs to (or can) be enhanced
• People
• Planet
• Prosperity/Economics
• Solidarity (scale: local – global)
• Solidarity (intergenerational)
When a car can clean the air, what would other products do? Home or here on university?
Step 4: Have the Courage to Create (C2C)
• Find a new solution for a classical umbrella or a bicycle
• Ask questions
• What conditions do you need to get the Courage to Create?
The 1.000.000 million dollar question
Lotus
Lotus magnified
Lotus or …
Old new (they mimicked)
Never stop asking Why or How
And start redesigning our lives