C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials,...

47
THE NEW PALETTE FOR MEMORIAL. C LOU C O LOUR

Transcript of C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials,...

Page 1: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

THE NEW PALETTE FOR MEMORIAL.CLO

UCOLOUR

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THE OLD PALETTE.

PMS 202C /10 M/97 Y/61 K/48R/130 G/36 B/51

PMS Cool Gray 10C/38 M/29 Y/20 K/28R/97 G/99 B/101

BlackC/0 M/O Y/0 K/100R/35 G/31 B/32

Primary Colour Palette

PMS 117

PMS 126

PMS 398

PMS 3985

PMS 5507

PMS 5487

PMS 5425

PMS 5405

PMS 422

PMS 424

PMS 408

PMS 410

PMS 5503

PMS 5483

PMS 5773

PMS 5625

Secondary Colour Palette

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THE OLD PALETTE.

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THE NEW PALETTE.

185

ORANGE 0212736

YELLOW3125

368

PURPLE

1235

3963275

202

RHODAMINE RED

2727

WARM GREY 6

BLACK

WARM GREY 8COOL GREY 7

WHITECOOL GREY 10

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THE NEW PALETTE.

185

ORANGE 0212736

YELLOW3125

368

PURPLE

1235

3963275

202

RHODAMINE RED

2727

WARM GREY 6

BLACK

WARM GREY 8COOL GREY 7

WHITECOOL GREY 10

SECONDARY PALETTE(“POP” COLOURS)

PRIMARYPALETTE

UNIVERSITYCOLOUR

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THE NEW PALETTE.

THIS BRANDIDENTITY USESTWO COLOURS

>

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THE NEW PALETTE.THIS BRAND

IDENTITY USESNO COLOUR

>

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THE NEW PALETTE.

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PRIMARY PALETTE.

202

WARM GREY 6

BLACK

WARM GREY 8COOL GREY 7

WHITECOOL GREY 10

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PRIMARY PALETTE.

Used as basic colours.

Can be used as backgrounds or blocks of colour.

Can be shades of the solid*.

Corporate materials use only primary palette.

202

WARM GREY 6

BLACK

WARM GREY 8

COOL GREY 7

WHITE

COOL GREY 10

* EXCEPT 202, which must always be 100%.

>>>>

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PRIMARY PALETTE.

Used as basic colours.

Can be used as backgrounds or blocks of colour.

Can be shades of the solid*.

Corporate materials use only primary palette.

202

WARM GREY 6

BLACK

WARM GREY 8

COOL GREY 7

WHITE

COOL GREY 10

* EXCEPT 202, which must always be 100%.

>>>>

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PRIMARY PALETTE. EXAMPLE OF PRIMARY PALETTE BEING USED ASBACKGROUNDS AND BLOCKS OF COLOUR.

>

Page 13: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PRIMARY PALETTE.

Used as basic colours.

Can be used as backgrounds or blocks of colour.

Can be shades of the solid*.

Corporate materials use only primary palette.

202

WARM GREY 6

BLACK

WARM GREY 8

COOL GREY 7

WHITE

COOL GREY 10

* EXCEPT 202, which must always be 100%.

>>>>

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PRIMARY PALETTE.

VAULTSFROM THE VAULTCOVER09 COVER

Praesent ac odio ante. Pellentesque auctor, leo non tempus consectetur, elit tortor molestiedolor, vitae blandit lacus augue vitae eros. Donec ullamcorper feugiat purus eu pretium.Sed adipiscing purus ac leo bibendum dictum. In tempor ultricies elementum. Aeneanbibendum fringilla tellus, quis bibendum quam semper ac. Donec sit amet nisl purus, asagittis ipsum. Nam eu consequat orci.

Praesent ac dapibus massa. Nam diam purus, rhoncus at aliquam sit amet, posuere a est.Donec tempor elementum mi sed facilisis. Praesent odio ligula, iaculis et semper quis, ac-cumsan eget lorem. Praesent ac odio ante. Pellentesque auctor, leo non tempus consecte-tur, elit tortor molestie dolor, vitae blandit lacus augue vitae eros. Donec ullamcorperfeugiat purus eu pretium. Sed adipiscing purus ac leo bibendum dictum. In tempor ul-tricies elementum. Aenean bibendum fringilla tellus, quis bibendum quam semper ac.Donec sit amet nisl purus, a sagittis ipsum. Nam eu consequat orci.

Lorem ipsum dolar sit amet 22 October.alumni.mun.ca

Lorem ipsum dolorsit amet, coonsectetur

adipiscing elit.

BY WRITER

09 COVER

LOREM IPSU LOREM IMPSUM | Ipusm Dolar 1983, lorem, ipsum # 14/40 22 x 20

Lorem ipsum dolor sit amet, consectetur adipiscingelit. Proin consectetur aliquam cursus.

Pellentesque auctor, leo non tempus consectetur, elit tor-tor molestie dolor, vitae blandit lacus augue vitae eros.Donec ullamcorper feugiat purus eu pretium. Sed adipisc-ing purus ac leo bibendum dictum. In tempor ultricies el-ementum. Aenean bibendum fringilla tellus, quisbibendum quam semper ac. Donec sit amet nisl purus, asagittis ipsum. Nam eu consequat orci.

Cum sociis natoque penatibus et magnis dis parturientmontes, nascetur ridiculus mus. Maecenas mollis male-suada fermentum. Praesent ac dapibus massa. Nam diampurus, rhoncus at aliquam sit amet, posuere a est. Donectempor elementum mi sed facilisis. Praesent odio ligula,iaculis et semper quis, accumsan eget lorem. Praesent acodio ante. Pellentesque auctor, leo non tempus consecte-tur, elit tortor molestie dolor, vitae blandit lacus auguevitae eros. Donec ullamcorper feugiat purus eu pretium.Sed adipiscing purus ac leo bibendum dictum. In temporultricies elementum. Aenean bibendum fringilla tellus,

quis bibendum quam semper ac. Donec sit amet nislpurus, a sagittis ipsum.

Pellentesque auctor, leo non tempus consectetur, elit tor-tor molestie dolor, vitae blandit lacus augue vitae eros.Donec ullamcorper feugiat purus eu pretium. Sed adipisc-ing purus ac leo bibendum dictum. In tempor ultricies el-ementum. Aenean bibendum fringilla tellus, quisbibendum quam semper ac. Pellentesque auctor, leo nontempus consectetur, elit tortor molestie dolor, vitaeblandit lacus augue vitae eros. Donec ullamcorper feugiatpurus eu pretium. Sed adipiscing purus ac leo bibendumdictum. In tempor ultricies elementum. Aenean biben-dum fringilla tellus, quis bibendum quam semper ac.

Aenean bibendum fringilla tellus, quis bibendum quamsemper ac. Donec sit amet nisl purus, a sagittis ipsum.Nam eu consequat orci.

Lorem ipsum dolar sit amet 22 October.alumni.mun.ca

LOREM IPSUMDOLORSIT BY WRITER

EXAMPLE OF PRIMARY PALETTEBEING SHADES OF THE SOLID.

>

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PRIMARY PALETTE.

Used as basic colours.

Can be used as backgrounds or blocks of colour.

Can be shades of the solid*.

‘Corporate’ materials use only primary palette.

202

WARM GREY 6

BLACK

WARM GREY 8

COOL GREY 7

WHITE

COOL GREY 10

* EXCEPT 202, which must always be 100%.

>>>>

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PRIMARY PALETTE.

One Hour, of One Day, in One Year...

forOne Hour...

ofOne Day...

inOne Year...

CEREMONYOF REMEMBRANCE

Friday, Nov. 9, 11a.m. - NoonReid Theatre

Arts and Administration Building

Everyone is welcome to join us for a light foodand beverage reception following the event.

Please join members of theMemorial University community

in the annual

REMEMBER

REMEMBERit’s the sacrifice

YOUcan make for those

who sacrificedtheir lives for you!

EXAMPLES OF ‘CORPORATE MATERIALS’USING ONLY PRIMARY PALETTE.

>

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PRIMARY PALETTE.

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PRIMARY PALETTE.

CLARET (202)

Must always be used at 100%.

Not a secondary colour, and does not follow rulesof secondary colours.

Can be used as text colour.

202

>>

>

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PRIMARY PALETTE.

CLARET (202)

Must always be used at 100%.

Not a secondary colour, and does not follow rulesof secondary colours.

Can be used as text colour.

202

>>

>

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PRIMARY PALETTE.

CLARET (202)

Must always be used at 100%.

Not a secondary colour, and does not follow rulesof secondary colours.

Can be used as text colour.

202

>>

>

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PRIMARY PALETTE.

CLARET (202)

Must always be used at 100%.

Not a secondary colour, and does not follow rulesof secondary colours.

Can be used as text colour.

202

>>

>

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PRIMARY PALETTE. EXAMPLE OF CLARET USED AS TEXT.

>

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SECONDARY PALETTE.

185

ORANGE 0212736

YELLOW3125

368

PURPLE

1235

3963275

RHODAMINE RED

2727

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SECONDARY PALETTE.

Used for marketing materials, as “pop” colours,which can accompany primary colours.

Maximum of 2 pop colours per spread,but only 1 can be used as a backgroundor block of colour*.

Backgrounds or blocks of colour usingsecondary colours must always be at 100%*.Text should also be at 100%, but shades canbe used sparingly.

* Except in the case of charts and graphs. More than 2 colours may be used. Also,when colours are used to section a document, contents pages can list these colours.

** Except in the case of charts and graphs. Shades may be used.

>

>

>

185

ORANGE 021

2736

YELLOW

3125

368

PURPLE

1235

396

3275

RHODAMINE RED

2727

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SECONDARY PALETTE.EXAMPLE OF POP

COLOUR, COMBINEDWITH PRIMARY

BACKGROUND.

>

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SECONDARY PALETTE.

185

ORANGE 021

2736

YELLOW

3125

368

PURPLE

1235

396

3275

RHODAMINE RED

2727

Used for marketing materials, as “pop” colours,which can accompany primary colours.

Maximum of 2 pop colours per spread,but only 1 can be used as a backgroundor block of colour*.

Backgrounds or blocks of colour usingsecondary colours must always be at 100%*.Text should also be at 100%, but shades canbe used sparingly.

* Except in the case of charts and graphs. More than 2 colours may be used. Also,when colours are used to section a document, contents pages can list these colours.

** Except in the case of charts and graphs. Shades may be used.

>

>

>

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SECONDARY PALETTE.

thresholdn.

ofl ife, etc. begins.the threshold.”

Imagine you’re in a new country, learning a new language, discovering adifferent culture and you need a doctor. How do you begin? Two medicalstudents wondered what that must be like for the refugees who come toNewfoundland and Labrador, and decided it was an unnecessary stress.Their question led to the formation of the MUN Med Gateway project.Overseen by Drs. Pauline Duke, Fern Brunger and Gerard Farrell in theFaculty of Medicine, this student-run project works with the Associationof New Canadians to bring refugees through the first stages of ourhealth care system. The first- and second-year med students work withtranslators to take a complete medical history. Then they write a moredetailed report about the patient and send that along to an availabledoctor. This volunteer program is now one of the most critical entrancepoints for new Canadians, opening the door to a healthier future.

18 | PRESIDENT’S REPORT 2009EXAMPLE OF TWOPOP COLOUR MAX

PER SPREAD.

>

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SECONDARY PALETTE.

NINE TO FIVE IS NICE WORK if you can get it. Just ask anyone

employed in a part-time, non-permanent job with few benefits. Gordon Cooke

knows all about it. The assistant professor in the Faculty of Business Administration

was co-investigator on an in-depth study of labour market information published

in Statistics Canada’s Perspectives on Labour and Income. Gordon and his col-

leagues at McMaster University and the University of Guelph mined StatsCan’s

national Workplace and Employee Survey database to learn more about people

employed in non-standard work arrangements. He said it was no surprise to learn

that these people earn less per hour, have fewer benefits and are less likely to

receive a pension. As well, lower-paid workers are less likely than higher-paid

workers to receive employer-provided training. Again, not a surprise. Within this

lower-paid, lower-educated group, however, the study found that females have

less access to training than comparable males. This does not imply that employers

are blatantly discriminating, Gordon says. Rather, it indicates that females are

over-represented in poor-quality employment, where employers are least likely

to provide training. Is there a solution to this societal ill? “We don't think employers

should be forced into a quota system,” he says. “However, if public policy

measures were introduced that contained incentives for training, such as tax

credits, women would automatically benefit from the resulting increase in training

because they are already over-represented in poor-quality work.” That’s an idea

worthy of promotion.

18 | RESEARCH REPORT 2010

R

Memorial’s Faculty of BUSINESS ADMINISTRATION presents NINE TO FIVE • GORDON COOKE

GORDONCOOKE in

EXAMPLE OF TWO POP COLOURS, ONE AS BACKGROUND.>

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SECONDARY PALETTE.

financials

UNIVERSITY OPERATIONSOPERATING REVENUE VS EXPENDITURES (000’S)(by ending year)

0

350,000

2004 2005 2006 2007 2008 2009

100,000

50,000

150,000

200,000

250,000

300,000

RevenueExpense

76 | PRESIDENT’S REPORT 2009 2009 PRESIDENT’S REPORT | 77

UNIVERSITY OPERATIONSEXPENDITURES BY FUNCTION2008-09

73% Academic $227,000,000

5% Library $16,000,000

3% Student services $9,000,000

9% Facilities management $27,000,000

4% Computing and communications $11,000,000

10% Administration $30,000,000

-4% Other expenditures -$9,000,000

Note: Other expenditures show a negative balance due to a reduction inthe Employee Future Benefits expenditure as a result of an increase inthis discount rate. The actual expenditure for the year was -$14.8 million.

EXAMPLE OF EXCEPTION TO THE RULE OF 2 COLOUR MAX. GRAPHS CAN USE MORE.>

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SECONDARY PALETTE.

CONTENTS

HOW TO KNOW YOU’RE A ZAGGER

FIND YOUR INNER ZAGGER

ZAG IN ALL DIRECTIONS

YOU’RE A ZAGGER. NOW WHAT?

TURNING LEFT WHEN OTHERS TURN RIGHT

6

12

26

44

56

FIND

YOURIN

NERZA

GGER

|PLA

CES

MEMORIAL BY THE NUMBERS

UNDERGRADUATEAND GRADUATE

Students:

Degree programs:

Varsity teams:

Clubs/societies:

First-year scholarship recipients:

Classrooms onthe St. John’s campus and

in the Health Science centre:

17,604100+6139820

142

WANNA TAKE A TOUR?

We hope this guide is informative, but there’s nothing likeactually being here. So we encourage you to visit ouroutstanding facilities, including our libraries, residencesor the particular school or faculty ofi nterest to you.

To arrange a tour, call us at 709 737 3777 or toll-free at866 354 8896, e-mail us at [email protected] or

drop by the Meet & Greet Centre in the Arts andAdministration Building, room A2009.

mun.ca/virtualtour

If the St. John’s campus is a community, the SmallwoodCentre is the town square. Here you’ll find medical care, apharmacy, stores, a food court, study corners and hangouts.From the bookstore to career and wellness centres, there’salmost nothing you can’t find here.

Newfoundland and Labrador has one of the lowest crimerates in North America and our campus security team,along with programs like Walksafe and Drivesafe, helpskeep it that way.

For more information, go to mun.ca/become

MEMORIA

LUNIVERSITY

2010/2011|

21

HOW

TOKNOW

YOU’REAZA

GGER

THEBRAINOFAZAGGER.OK, we admit it. This is not a real brain, and this stuffi sjust a wild guess. If we could really see your brain contentin detail, we’d be able to convert it to code and text it toyour friends. (Or enemies!)

But hang on — what we DO know is that there are a fewquirks featured in that interesting brain of yours that makeyou unique. And we know it because we see it all the time.

In short, truly understanding how a zagger thinks is prettymuch impossible, and also, it goes against who you reallyare. How can anyone predict how someone else is goingto think, anyway — especially someone with such a fertilemind?

Which inevitably means, in the end, we expect you maysometimes take the path less travelled, which is more thanOK with us.

Texting while eating / Ketchup

Comic books / Cuddling

Lateral thinking / Fizzy drinks

World matters / �e environment

Ego / Obscure trivia

MEMORIA

LUNIVERSITY

2010/2011|

9

EXAMPLE OF EXCEPTION TO THE RULE OF 2 COLOUR MAX. CONTENTS CAN USE MORE.>

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SECONDARY PALETTE.

185

ORANGE 021

2736

YELLOW

3125

368

PURPLE

1235

396

3275

RHODAMINE RED

2727

Used for marketing materials, as “pop” colours,which can accompany primary colours.

Maximum of 2 pop colours per spread,but only 1 can be used as a backgroundor block of colour*.

Backgrounds or blocks of colour usingsecondary colours must always be at 100%^.Text should also be at 100%, but shades canbe used sparingly.

* Except in the case of charts and graphs. More than 2 colours may be used. Also,when colours are used to section a document, contents pages can list these colours.

^ Except in the case of charts and graphs. Shades may be used.

>

>

>

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SECONDARY PALETTE.

HARLOW HARLOW HARLOW HARLOW HARLOW HAER 2010 SUMMER SEMESTER 2011 FALL SEMESTER 2011 FALL SEMESTER 2011 FALL 2011 FALL

Faculty of Arts

Literary

LONDON

Join professor Don Nichol and celebrated actor,director and writer Mary Walsh as they share theirpassion for literary London, satire and the theatre.

COURSES TO INCLUDE:

British Drama in PerformanceIntroduction to Creative Writing– Satire

London Foundling LiteratureBritish Literature from 1750 to 1790

INTERESTED?

For further details, please contact:Dr. Don Nichol, Room A 3013,

[email protected], 864 8064

S E P T E M B E R T O D E C E M B E R 2 0 1 1

081-274-01-11-50

A Harlow Program

EXAMPLE OF USINGSHADES OF POP

COLOURS SPARINGLY.

>

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SECONDARY PALETTE.

DIRECTORStudent RecruitmentSheila Devine(to September 2008)Shona Perry-Maidment(effective June 2008)DIRECTORTechnical ServicesRichard Meaney

MANAGING DIRECTORCanadian Centre for Fisheries InnovationCarey Bonnell

PRESIDENT AND CEOCanadian Centre for MarineCommunicationsRonald Newhook

DIRECTOR/GENERAL MANAGERMemorial University RecreationComplex Inc.Anne Richardson

PRESIDENT AND CEOC-COREDr. Charles Randell

PRESIDENT AND CEOGenesis GroupDavid King

EDITORNewfoundland QuarterlyJoan Sullivan

leadershipUNIVERSITY OFFICERS AND SENIOR ADMINISTRATORSSept. 1, 2008 – Aug. 31, 2009

ALUMNI ASSOCIATION EXECUTIVE

Gary PeddlePRESIDENTB. Comm. (Hons) ’82,MBA ’85, LLB (UNB) ‘88

Nath Sheppard1st VICE-PRESIDENTBA ’74, B. Ed. ’74,M. Ed. ‘81

Tom Bursey2ndVICE-PRESIDENTB. Comm. (Hons) ’83,MBA ‘84

Andrea AveryB. Comm. ’93, BA ‘00

Bill DayBA (Ed.) ’73, M. Ed. ‘89

Ann Marie HannB. Comm. ’81, MBA ‘83

Heidi JanesBA ’77, B. Ed. ’77,M. Ed. ‘88

Jim MasonMBA ‘91

Darlene McCurdyB. Sc. ‘81

Lori RoulBA ’90, B. Ed. ‘90

Lloyd WhiteBA (Ed.) ’67, BA ‘72

MEMBERS OF THE BOARD OF REGENTSSept. 1, 2008 – Aug. 31, 2009

Robert E. SimmondsSt. John’s, Chair

Eleanor SwansonVice-chair

Sheila AshtonCorner Brook

Gilbert BennettSt. John’s

Mary BroderickBaie Verte

Julie BrowneCalgary, AB

Gaylene BuckleCorner Brook

Jerry ByrneSt. John’s

Eddy CampbellSt. John’s

Pat Coish-SnowClarenville

Mary CormierCorner Brook

Brian DaltonSt. John’s

Gil DaltonSt. John’s

Adam DanielsSt. John’s

Michelle DayeGrand Falls-Windsor

Rex GibbonsSt. John’s

Martin GouldPlum Point

Noreen Greene-FraizeSt. John’s

Jennifer GuySt. John’s

Rick HillierOttawa

Jim IgloliorteSt. John’s

Jim KeatingSt. John’s

Chris LoomisSt. John’s

Jeannette LundriganMarystown

Ken MarshallSt. John’s

Derek T. R. MoreauSt. John’s

Dr. Vinod PatelSt. John’s

Tony RocheSt. John’s

Kathleen RoulLawn

Debbie SingletonHappy Valley-Goose Bay

Melissa SquareyCorner Brook

Donna StoneSt. John’s

Rosellen SullivanSt. John’s

Kathie ThomsSt. John’s

Judy WhiteConne River

Tina PardySecretary

82 | PRESIDENT’S REPORT 2009 2009 PRESIDENT’S REPORT | 83EXAMPLE OF USING

SHADES OF POPCOLOURS SPARINGLY.

>

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SECONDARY PALETTE.

SOYOU’REAZA

GGER,N

OW

WHAT?

|

PROVIN

CE(S)

REQUIRED

SUBJEC

TREQ

UIRED

SUBJEC

TREQ

UIRED

SUBJEC

TREQ

UIRED

SUBJEC

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MEMORIA

LUNIV

ERSITY

2010/2011|

49

Anthropology (Higher) Anthropology 1031 4(Standard) Anthropology 1031 4

Biology (Higher) Biology 1001, 1002 5Biology 1001 4

Business (Higher) Business Administration 1000 + 4nine unspecified credit hours

(Standard) Business Administration 1000 + 4three unspecified credit hours

Chemistry (Higher) Chemistry 1050, 1051 6Chemistry 1010, 1011 5Chemistry 1010 4

(Standard) Chemistry 1010 5

Computer Science (Higher) Evaluated on an individual basis 4(Standard) Evaluated on an individual basis 4

Economics (Higher) Economics 2010, 2020, 3030 + three 4unspecified credit hours (2nd year level)

(Standard) Economics – three unspecified credit 4hours (2nd year level)

English (Higher) English 1080, 1101 4

Environmental Systems(Standard)

French (Higher) French 1500, 1501 4(Standard) French 1500 4

Geography (Higher) Geography 1050, 2001, 2102 + three 4unspecified credit hours (1st year level)

German (Higher) German – six unspecified credit hours 4(3rd year level)

History (Higher) History – six unspecified credit hours 4(2nd year level)

(Standard) History – three unspecified credit hours 4(2nd year level)

Information Technology ina Global Society (Standard)

Mathematics (Higher) Math 1000, 1001 4(Standard) No credit – Permission granted by 4

Department to allow direct entryinto Math 1000

Music (Higher) Music 1120, 2012 + four unspecified 5credit hours (1st year level)

(Standard) Music 2012 5

Philosophy (Higher) Philosophy – six unspecified credit hours 4(Standard) Philosophy – three unspecified credit hours 4

Physics (Higher) Physics 1020, 1021 4

Psychology (Higher) Psychology 1000, 1001 + three 4unspecified credit hours

(Standard) Psychology 1000, 1001 4

Spanish (Higher) Spanish 1000, 1001 4(Standard) Spanish 1000 4

Theatre (Higher) Six unspecified credit hours 4(1st year level)

Visual Art Evaluated on an individual basis 4

INTERNATIONAL BACCALAUREATE (IB)

SUBJECT MUNCREDIT RECOMMENDED

MINIMUMGRADE

REQUIRED

Environmental Science 1000 4

Computer Science – three unspecified 4credit hours (1st year level)

V

EXAMPLE OFEXCEPTION TO THERULE OF SHADINGPOP COLOURS AS

BACKGROUNDS.GRAPHS CAN USE

SHADES OFBACKGROUNDS.

>

Page 35: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Photography can add colour.

When using yellow as text, use a darker yellow.Be careful knocking text out of the lighter yellows.

This colour palette is versatile. Your work can besubtle and subdued, or incredibly loud and bright!

Try not to grow bored. Working with one brand can bechallenging when you’re using the same fonts, rules, andcolour palette. Break it up by taking different approaches.

Give your audience a breather. Don’t go mad with colour.

>>

>

>

>

Page 36: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

EXAMPLE OF PHOTOGRAPHY ADDING TO COLOUR.

>

Page 37: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

I F YOU CAN ’ T TE L L PEOPLE WHERE YOU ’VE BEEN , DO YOU KNOW WHEREYOU ’ R E GO ING —

Lwww.mun.ca/BIG 6 | 7

BIG:Layout 1 5/25/09 4:09 PM Page 5EXAMPLE OF PHOTOGRAPHY ADDING TO COLOUR.>

Page 38: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Photography can add colour.

When using yellow as text, use a darker yellow. Be careful knocking text out of the lighter yellows.

This colour palette is versatile. Your work can be subtle and subdued, or incredibly loud and bright!

Try not to grow bored. Working with one brand can be challenging when you’re using the same fonts, rules, and colour palette. Break it up by taking different approaches.

Give your audience a breather. Don’t go mad with colour.

>>

>

>

>

Page 39: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

buzzn. 1. A low, vibrating, humming sound, as of bees,machinery, or people talking. 2. A feeling ofi ntenseenthusiasm, excitement or exhilaration.It’s just the start of something big.”

There’s always a buzz around Memorial, but this spring it reached a pitchwe’ve seldom heard. We topped Canada’s Top 50 Research Universitieslist for research funding growth. Since 2002 Research Infosource citedthat our research income grew by 116.7 per cent. Big news? You bet. Butwe’re not content to stop there. Which is why when we reported earlierthis year on our research successes, we told the world this was the startof something big. After all, to stop there would be nothing short of abuzz kill. And if our lexicon leaves you with only one impression aboutthis place, let it be this: there’s always something to talk about here.Something different. Something exciting. Something distinctly Memorial.

54 | PRESIDENT’S REPORT 2009EXAMPLE OF KNOCKING

WHITE OUT OFBRIGHT YELLOW.

>

Page 40: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Photography can add colour.

When using yellow as text, use a darker yellow. Be careful knocking text out of the lighter yellows.

This colour palette is versatile. Your work can be subtle and subdued, or incredibly loud and bright!

Try not to grow bored. Working with one brand can be challenging when you’re using the same fonts, rules, and colour palette. Break it up by taking different approaches.

Give your audience a breather. Don’t go mad with colour.

>>

>

>

>

Page 41: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Lorem IpsumBY WRITERS

13 LOREM IPSUM IPSUMLUMINUS WINTER 2011 Vol.33 No 3

1 | LOREM IPSU LOREM IMPSUM | Ipusm DolarNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

2 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

3 | LOREM IPSUM LOREM IPSU LOREM IMPSUMIpusm Dolar Ipusm Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.

4 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

5 | LOREM IPSUM LOREM IPSU LOREM IMPSUMIpusm Dolar Ipusm Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.

6 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum. Nam ut odio neque, a elementum justo. Nulla facilisi.

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar Ipusm Dolar

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusmLOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar IpusmDolar

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm Dolar I

Lorem ipsum DOLOR SIT AMET, con-sectetur adipiscing elit. Proin consecteturaliquam cursus. Integer euismod com-modo eros eget lobortis. Integer in turpisut nisi iaculis consectetur in et magna.Maecenas ac urna turpis, et ullamcorpernunc.

LOREM IPSUM LOREMIpusm Dolar IpusmIpusm Dolar IpusmDolar IpusmA1A 1A1

LOREM IPSUM

Lorem ipsum dolor sitamet, consectetur adipisc-ing elit. Proin consecteturaliquam cursus. Integer eu-ismod commodo eros egetlobortis. Integer in turpisut nisi iaculis consecteturin et magna. Maecenas acurna turpis, et ullamcorpernunc. Duis et lectus arcu.Proin ultrices tinciduntblandit. Lorem ipsumdolor sit amet, consecteturadipiscing elit. Integer con-sequat luctus odio egetviverra.

Nam ut odio neque, a ele-mentum justo. Nulla facilisi.Quisque nunc libero, aliqueteget scelerisque non, euis-mod at ipsum. Cum sociisnatoque penatibus et magnisdis parturient montes, nasce-

tur ridiculus mus. Maecenasmollis malesuada fermen-tum. Praesent ac dapibusmassa. Nam diam purus,rhoncus at aliquam sit amet,posuere a est. Donec temporelementum mi sed facilisis.Praesent odio ligula, iaculiset semper quis, accumsaneget lorem.Nam diam purus, rhoncus ataliquam sit amet, posuere aest. Donec tempor elemen-tum mi sed facilisis. Praesentodio ligula, iaculis et semperquis, accumsan eget lorem.Nam diam purus, rhoncus ataliquam sit amet, posuere aest. Donec tempor elemen-tum mi sed facilisis. Praesentodio ligula, iaculis et semperquis, accumsan eget lorem.

LOREM IPSUMDOLORBY WRITER

LOREM IPSUM LOREM | Rhoncus at aliquam sit amet,posuere a est. Donec tempor elementum mi sed facilisis.Praesent odio ligula, iaculis et semper quis, accumsaneget lorem.

Lorem ipsum dolor sit amet,coonsectetur adipiscing elit.QUOTER

Lorem IpsumBY WRITERS

13 LOREM IPSUM IPSUMLUMINUS WINTER 2011 Vol.33 No 3

1 | LOREM IPSU LOREM IMPSUM | Ipusm DolarNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

2 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

3 | LOREM IPSUM LOREM IPSU LOREM IMPSUMIpusm Dolar Ipusm Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.

4 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum.

5 | LOREM IPSUM LOREM IPSU LOREM IMPSUMIpusm Dolar Ipusm Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.

6 | LOREM IPSUM | Ipusm Dolar IpusmNam ut odio neque, a elementum justo. Nulla facilisi. Quisquenunc libero, aliquet eget scelerisque non, euismod at ipsum.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Maecenas mollis malesuada fermen-tum. Nam ut odio neque, a elementum justo. Nulla facilisi.

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar Ipusm Dolar

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusmLOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm DolarIpusm Dolar IpusmDolar

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSUM | Ipusm Dolar Ipusm

LOREM IPSUM LOREM | Ipusm DolarIpusm Ipusm Dolar Ipusm

LOREM IPSU LOREM IMPSUM |Ipusm Dolar Ipusm Dolar Ipusm Dolar I

Lorem ipsum DOLOR SIT AMET, con-sectetur adipiscing elit. Proin consecteturaliquam cursus. Integer euismod com-modo eros eget lobortis. Integer in turpisut nisi iaculis consectetur in et magna.Maecenas ac urna turpis, et ullamcorpernunc.

LOREM IPSUM LOREMIpusm Dolar IpusmIpusm Dolar IpusmDolar IpusmA1A 1A1

LOREM IPSUM

Lorem ipsum dolor sitamet, consectetur adipisc-ing elit. Proin consecteturaliquam cursus. Integer eu-ismod commodo eros egetlobortis. Integer in turpisut nisi iaculis consecteturin et magna. Maecenas acurna turpis, et ullamcorpernunc. Duis et lectus arcu.Proin ultrices tinciduntblandit. Lorem ipsumdolor sit amet, consecteturadipiscing elit. Integer con-sequat luctus odio egetviverra.

Nam ut odio neque, a ele-mentum justo. Nulla facilisi.Quisque nunc libero, aliqueteget scelerisque non, euis-mod at ipsum. Cum sociisnatoque penatibus et magnisdis parturient montes, nasce-

tur ridiculus mus. Maecenasmollis malesuada fermen-tum. Praesent ac dapibusmassa. Nam diam purus,rhoncus at aliquam sit amet,posuere a est. Donec temporelementum mi sed facilisis.Praesent odio ligula, iaculiset semper quis, accumsaneget lorem.Nam diam purus, rhoncus ataliquam sit amet, posuere aest. Donec tempor elemen-tum mi sed facilisis. Praesentodio ligula, iaculis et semperquis, accumsan eget lorem.Nam diam purus, rhoncus ataliquam sit amet, posuere aest. Donec tempor elemen-tum mi sed facilisis. Praesentodio ligula, iaculis et semperquis, accumsan eget lorem.

LOREM IPSUMDOLORBY WRITER

LOREM IPSUM LOREM | Rhoncus at aliquam sit amet,posuere a est. Donec tempor elementum mi sed facilisis.Praesent odio ligula, iaculis et semper quis, accumsaneget lorem.

Lorem ipsum dolor sit amet,coonsectetur adipiscing elit.QUOTER

EXAMPLE OF SUBTLE USE OF COLOUR.

>

Page 42: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

LOOKING FOR A NEW VIEW?

Experience 3D imaging at the

Visualization CentreVisit the CREAIT NetworkJuly 14, 10 a.m.-1 p.m., ER 4031

MAY 26 International Student Advising Office

(Corte Real 1000A) Bookstore (UC 2006)

JUNE 2 Ocean Sciences Centre (Logy Bay) Maritime History Archive (HH 1013)

JUNE 9 Marine Institute (155 Ridge Road) Folklore and Language Archive (E 4038)

JUNE 16 Population Therapeutics Research Group

(Regatta Plaza II, 84 Elizabeth Avenue) Office of the Registrar (A 2003)

JUNE 23 Department of Physics & Physical

Oceanography (C 3005) Chemistry (lecture in C 2010 at 10 a.m.

and lab tours in C 5006)

JUNE 30 Allied Health Services (PE 1008) DELT: Distance Education and Learning

Technologies (E 2000)

JULY 7 Alumni Affairs and Development

(20 Lambe’s Lane) Printing Services (Ingstad Building)

JULY 14 CREAIT Network (visualization facility ER 4031

and C-CART, register at Inco Innovation Atrium) Computer Science (EN 2021, S.J. Carew)

JULY 21 Computing & Communications (HH Building) Mathematics Learning Centre – Faculty of

Science (CL 1000)

JULY 28 President’s Office (A 2028) School of Pharmacy (Pharmacy Office,

3rd floor of the Memorial University section of the HSC)

AUGUST 11 Earth Sciences (ER 5045) MUN Botanical Garden (306 Mt. Scio Road)

AUGUST 18 Harris Centre (1st Floor, SP) MUN Students' Union (UC 2000)

Contact: Shannon Dawson 682-0540/737-4615 or email: [email protected]/meetmemorial/meet

MAY

26 − AUG 18, 2010

WH

ER

E PEOP LE AN D ID EA S BECO

ME

Schedule of open houses - Wednesdays 10 a.m. - 1 p.m.

068-138-04-10-200A

MEET MEM POSTERS FA050410.pdf 1 10-05-04 4:55 PM

See the creation of emeralds, rubies, and sapphires at the

Experimental Geochemistry LaboratoryVisit Earth Sciences August 11, 10 a.m.-1 p.m., ER 5045

NEED SOME DAZZLE IN YOUR DAY?

MAY 26 International Student Advising Office

(Corte Real 1000A) Bookstore (UC 2006)

JUNE 2 Ocean Sciences Centre (Logy Bay) Maritime History Archive (HH 1013)

JUNE 9 Marine Institute (155 Ridge Road) Folklore and Language Archive (E 4038)

JUNE 16 Population Therapeutics Research Group

(Regatta Plaza II, 84 Elizabeth Avenue) Office of the Registrar (A 2003)

JUNE 23 Department of Physics & Physical

Oceanography (C 3005) Chemistry (lecture in C 2010 at 10 a.m.

and lab tours in C 5006)

JUNE 30 Allied Health Services (PE 1008) DELT: Distance Education and Learning

Technologies (E 2000)

JULY 7 Alumni Affairs and Development

(20 Lambe’s Lane) Printing Services (Ingstad Building)

JULY 14 CREAIT Network (visualization facility ER 4031

and C-CART, register at Inco Innovation Atrium) Computer Science (EN 2021)

JULY 21 Computing & Communications (HH Building) Mathematics Learning Centre – Faculty of

Science (CL 1000)

JULY 28 President’s Office (A 2028) School of Pharmacy (Pharmacy Office,

3rd floor of the Memorial University section of the HSC)

AUGUST 11 Earth Sciences (ER 5045) MUN Botanical Garden (306 Mt. Scio Road)

AUGUST 18 Harris Centre (1st Floor, SP) MUN Students' Union (UC 2000)

Contact: Shannon Dawson 682-0540/737-4615 or email: [email protected]/meetmemorial/meet

MAY

26 − AUG 18, 2010

WH

ER

E PEOP LE AN D ID EA S BECO

ME

Schedule of open houses - Wednesdays 10 a.m. - 1 p.m.

068-138-04-10-200C

MEET MEM POSTERS FA050410.pdf 3 10-05-04 4:55 PM

Check out the whole Solar System at the Marine Institute’s

PlanetariumVisit the Marine InstituteJune 9, 10 a.m.-1 p.m., 155 Ridge Rd.

SEEKINGMORE SPACE?

MAY 26 International Student Advising Office

(Corte Real 1000A) Bookstore (UC 2006)

JUNE 2 Ocean Sciences Centre (Logy Bay) Maritime History Archive (HH 1013)

JUNE 9 Marine Institute (155 Ridge Road) Folklore and Language Archive (E 4038)

JUNE 16 Population Therapeutics Research Group

(Regatta Plaza II, 84 Elizabeth Avenue) Office of the Registrar (A 2003)

JUNE 23 Department of Physics & Physical

Oceanography (C 3005) Chemistry (lecture in C 2010 at 10 a.m.

and lab tours in C 5006)

JUNE 30 Allied Health Services (PE 1008) DELT: Distance Education and Learning

Technologies (E 2000)

JULY 7 Alumni Affairs and Development

(20 Lambe’s Lane) Printing Services (Ingstad Building)

JULY 14 CREAIT Network (visualization facility ER 4031

and C-CART, register at Inco Innovation Atrium) Computer Science (EN 2021)

JULY 21 Computing & Communications (HH Building) Mathematics Learning Centre – Faculty of

Science (CL 1000)

JULY 28 President’s Office (A 2028) School of Pharmacy (Pharmacy Office,

3rd floor of the Memorial University section of the HSC)

AUGUST 11 Earth Sciences (ER 5045) MUN Botanical Garden (306 Mt. Scio Road)

AUGUST 18 Harris Centre (1st Floor, SP) MUN Students' Union (UC 2000)

Contact: Shannon Dawson 682-0540/737-4615 or email: [email protected]/meetmemorial/meet

MAY

26 − AUG 18, 2010

WH

ER

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MEET MEM POSTERS FA050410.pdf 2 10-05-04 4:55 PM

EXAMPLE OF BOLD USE OF COLOUR.

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Page 43: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Photography can add colour.

When using yellow as text, use a darker yellow. Be careful knocking text out of the lighter yellows.

This colour palette is versatile. Your work can be subtle and subdued, or incredibly loud and bright!

Give your audience a breather. Don’t go mad with colour.

Try not to grow bored. Working with one brand can be challenging when you’re using the same fonts, rules, and colour palette. Break it up by taking different approaches.

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Page 44: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

2009 PRESIDENT’S REPORT | 7

zaggersn. 1. �ose who makes a sharp change of direction in azigzag course. 2. Intellectual adventurers, purposelystepping off the beaten track to explore ideas. “Weset out to find zaggers and bring them to Memorial.”

We invite the most creative, daring, and, dare we say, outspokenstudents to come to Memorial. The challenge is letting them know thatthey’re more than welcome here. That’s where the Rant like Rick contesthelps. We invite high school students to send us their videos, taking TVpersonality Rick Mercer’s unique approach to self-expression. The mostoutstanding rants win major awards for their first year at Memorial. Sowelcome to our newest zaggers — Elizabeth Hann and Melanie Hoskinsfrom Newfoundland and Stacy Gagnidze from Alberta. Elizabethimpressed us with her caustic take on proms, while Melanie lambastedthe lack of trans-Atlantic air service from Newfoundland. And Stacy, intrue adventurer fashion, dared to give a commentary on the primeminister’s hair. Taking an outspoken stand might not get them invitedto every university, but it makes them the perfect fit for ours.

yafflen. 1. An armful (of dried and salted cod-fish, kindling,etc); a load. 2. A search engine of Memorial’s researchexperts and projects. Also used as a verb. “I needed tofind the specialist on cod migration, so I yaffled it.”

If the most versatile words are those that can serve as either a noun or averb, then Yaffle is one powerful lexeme. When we set out to name ouronline, fully-searchable database of research, many words came to mind,but none conveyed the personality of Yaffle. Its origins are firmly rootedin 19th century Newfoundland culture but its power is all 21st century.With the launch of Yaffle this past February, the people of this provinceare connecting with researchers and projects in loads of ways, trulybringing the traditional definition of Yaffle to life. From suggesting newresearch projects to finding a community expert, people are yaffling.Get a load of it yourself. Yaffle.ca

8 | PRESIDENT’S REPORT 2009

x-factorn. 1. A hard to describe influence or quality; an importantelement with unknown consequences. 2. �at hidden elementthat lives within, causing a driving quest to discover theunknown. “�at genetic discovery… pure x-factor at work.”

X chromosome: X-cellent find. There are a lot of x-factors at work in ourgenetics research, leading our geneticists to make discoveries like thegenetic marker for colorectal cancer. They never stop searching, driven bysome hidden compulsion to find out just why the people of this provinceare host to a multitude of genetic wonders. Now the Canada Foundationfor Innovation is giving us $11.2 million to assist in the building of theNewfoundland and Labrador Centre for Interdisciplinary Research inHuman Genetics. This centre will allow a varied group of researchers tocome together to continue working with the people of Newfoundlandand Labrador, uncovering the unknown. Construction starts in fall 2009:X marks the spot.

2009 PRESIDENT’S REPORT | 11

wizardryn. 1. �e art, skill, or practice of a magic user. 2. Bringingsome whiz-bang to the art of education. “Video games inthe classroom?What sort of wizardry is that?”

At 22, he’s one of the three youngest PhD students in the country.Matthew White is also one of 25 people worldwide chosen to attendthe 2009 Game Developers Conference in San Francisco. Clearly, thisFaculty of Education student knows how to cast a good spell. Matthewis studying the benefits of learning through mass media video gamesversus games specifically designed as learning tools. An avid videogamer and designer, Matthew hopes to change the way people viewvideo games in the future, encouraging more, not less play time. Ethics,politics, reading, math—these are all skills he sees develop in youngpeople who play games. He’s hoping to create more sophisticatedgames that challenge people to learn without them ever consideringthe educational benefits of all that fun. A sleight of hand for the mind,if you will.

12 | PRESIDENT’S REPORT 2009

venturersn. 1. �ose willing to go on a daring journey. 2. Ateam that take risks together in a business enterpriseor speculation. “Our venturers are world champions.”

What makes a journey risky? Is it going forward to face the world with ahandful of new ideas, convinced they’re the best? Or perhaps it’s closer tohome, envisioning twists on business and making them happen in the mostunlikely of places. For SIFE Memorial, winning the 2008 Students in FreeEnterprise World Cup in Singapore is just further proof that their venturespay off. As four-time national champions this group of Faculty of Businessstudents is no stranger to competition. But more important are the projectsthey’ve created. With more than 32,000 volunteer hours, they’ve put morethan $1.9 million back into this province’s economy. You can call it visionary,or even risky business, but for our venturers, it’s all in a day’s work.

2009 PRESIDENT’S REPORT | 15

unisonn. 1. An instance of agreement or harmony. 2. Comingtogether to work as one. “Did you hear how the universityis working in unison with the resource centre in Labrador?”

Teamwork. It sounds easy, but it only works well when all the partiesinvolved are singing the same tune. You’ll find a perfect harmony at theNorth West River Learning Centre in Labrador, where the communitycentre is joining forces with Memorial’s Labrador Institute to create anew research centre. The centre will not only continue to serve theaboriginal people in central Labrador, but will act as the new home forMemorial researchers committed to multi-disciplinary research in fieldsfrom ecology and archaeology, to linguistics and health. Now that wethink on it, multi-disciplinary projects also need to work in unison. Nowonder it’s one of the favourite words in our lexicon.

16 | PRESIDENT’S REPORT 2009

EXAMPLE OF TAKING BREAKS WITH COLOUR.

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Page 45: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

Photography can add colour.

When using yellow as text, use a darker yellow. Be careful knocking text out of the lighter yellows.

This colour palette is versatile. Your work can be subtle and subdued, or incredibly loud and bright!

Give your audience a breather. Don’t go mad with colour.

Try not to grow bored. Working with one brand can be challenging when you’re using the same fonts, rules, and colour palette. Break it up by taking different approaches.

>>

>

>>

Page 46: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

EXAMPLE OF ONE DESIGNER’S APPROACH TO COLOUR.

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Page 47: C THE NEW PALETTE FOR MEMORIAL. · 2013-04-09 · SECONDARY PALETTE. Used for marketing materials, as “po p” colours, which can accompany primary colours. Maximum of 2 pop colours

PALETTE-ABLE POINTERS.

EDUCATION THATISN’T OLD SCHOOL.Say goodbye to the schoolmarm.

Say hello to enhanced classroom technology,

differentiated instruction and distance education.

mun.ca/education

EDUCATION THATISN’T OLD SCHOOL.Once upon a time, there were sleepyheads.

But nowadays, there’s an entirely new way to learn,

with enhanced classroom technology,

differentiated instruction and distance education.

mun.ca/education

EDUCATION THAT ISN’T OLD SCHOOL.Say goodbye to the chalkboard.

Say hello to enhanced classroom technology,

differentiated instruction and distance education.

mun.ca/education

EXAMPLE OF ANOTHER DESIGNER’S APPROACH TO COLOUR.

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