C-Store Presentation for NACS

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Loyalty Simplified Proven Results

Transcript of C-Store Presentation for NACS

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Loyalty Simplified Proven Results

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On average, a customer is at the pump for 4 minutes and 26 seconds.

Just imagine if you could increase the number of customers coming in the store and making purchases….the revenue impact is huge and the profit is even larger.

Give them a reason to come in, earn rewards and get discounts…. All because they got an email or text from you!

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C-stores that have a loyalty program with active communications (emails and texts) see their in-store

visits increase to 50-60% compared to the average 31%.

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Why Have a Loyalty Program?

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2.65 billion people are members of loyalty programs.

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There has been a 26.7% growth of US loyalty program memberships between

2010 and 2012.

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C-Stores that send loyalty members two communications per week see three times more customer visits than businesses that

do not send any communications.

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Merchants see an increase of sales anywhere from 15% to 50% as a result of

these campaigns.

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Examples of Program Options• Club Programs

• Buy 10, get 1 free -customizable to your product mix

• Point Programs• Points for fuel/merchandise or

both

• Cents off fuel

• Rebate based on purchases

• Tiered points• Gold level receives more

points per dollars spent vs silver level

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Examples of Rewards

• Automatic reward when threshold is met• 10th cup of coffee free

• Reward when a certain dollar is spent• Spend $200 and get $5 off next purchase

• Multiple reward options that the member chooses• For 50 points get a free coffee, for 100 points get a free hot dog, etc.

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• Link from your website for member update and reward status• Members can see their points or club counts, plus they can update their address,

email and cell phone numbers.

• Client Online Tools

• See results quickly on dashboard at the corporate level or by site

• Enrollment

• You choose who has access to what information

• Set up instant discounts for members only

• Drive traffic with instant, unique, free items for members

Features

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Flexibility and Support – Our Core Values

• Quickly adapt to needs

• Help deliver results

• Ongoing evolution to keep engagement

• Ready to help whenever needed!

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Technology Integration

• Certified with Gilbarco Passport – Verifone Commander is next

• Everything is instant and easy for customers and employees

• Fast and accurate enrollment using driver’s license

• Loyalty at the pump and in-store

• Send email and text to members whenever you want

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Where We Stand Out From the Competition

• 24/7 technical support

• Training your way

• Over 14 years of experience in many industries

• Real-time transactions

• Easiest enrollment options helps more join

• Flexibility to meet your exact needs• Not just a standard program that every

other C-Store has

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• Integrated communication tool to surprise your members with offers

• Open and honest communications with our customers

• Low up-front pricing with fixed monthly fees• Makes it easy to get started and keep

in your budget

Where We Stand Out From the Competition

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Want to learn more?

View a demo of our loyalty software.