PETER RABBIT

TOILETRIES CONCEPT STORE

OBJECTIVE

• CREATE A DESTINATION STORE WITH A SPECIFIC CONSUMER IN

MIND

• FACILITATE PARTNERSHIPS AS THE ENABLER OF THE CONCEPT, THEREBY SECURING TOTAL BUY-IN

• LAUNCH THE FIRST FULL, CHAIN-WIDE ORGANIC RANGE OF

BATH AND BODY PRODUCTS, TOILETRIES AND GIFTING

• CREATE A NATURAL EXTENSION TO THE ORGANIC FOODS

CATEGORY

• REINFORCE THE “MOM AND CHILD BONDING” EXPERIENCE THAT

WE WILL DEFINE WITH “COOKING WITH MOM”

TARGET MARKET

• PREDOMINANTLY TARGETED AT MOMS AND BABIES, BUT EXTENDS TO:– PREGNANCY

• TARGETING DADS, FOR MOM

– BABY SHOWERS

– BIRTHING CELEBRATIONS

– GIFTING FOR BOTH MOMS AND BABIES

– SPECIAL OCCASIONS

• MOTHER'S DAY

DISTRIBUTION

• OUR CHOICE RETAILER FOR THE LAUNCH OF THIS INITIATIVE, WE

WOULD ENSURE, WOULD QUALIFY FOR THE FOLLOWING RENOWNED

CHARACTERISTICS

– INVESTMENT

– PASSION & DEDICATION

– EFFORT

– RESPECT FOR INTERNATIONAL BRANDS

– FOLLOW THROUGH

• EDCON GROUP OWN THE STRONGEST SELECTION OF DEPARTMENT

STORES IN SOUTH AFRICA

• SELECTED EDGARS STORES WOULD BE OUR FOCUS

• THEIR CURRENT FOOTPRINT ID 346 STORES, NATIONWIDE AND

ACROSS-BORDERS

THE CONCEPT

• OUR INTENTION IS TO APPROACH EDGARS WITH THE AIM OF

CREATING “CONCEPT STORES”

• THE CONCEPT IS PRIMARILY (BUT NOT EXCLUSIVELY) FOCUSSED

ON THE RELATIONSHIP BETWEEN MOM AND HER NEW BORN

• WE ANTICIPATE THE BULK OF THE RANGE TO COMPRISE OF

TOILETRIES, BUT ALSO FORESEE THE INCLUSION OF “GIFTING

ITEMS” TO COMPLIMENT AND COMPLETE, E.G.:– CONFECTIONERY (ORGANIC, BRIDGING THE CATEGORIES)

– ACCESSORIES

• THE CONCEPT WILL ADD MOMENTUM TO OCCASION GIFTING

IDEAS

SOME IDEAS

EASTER

(NATURALLY, ALL ELEMENTS WOULD BE BRANDED PETER RABBIT)

NEW BORN

Peter Rabbit

SOME IDEAS

HOME & GARDEN

NOVELTY

(ALL ELEMENTS FOR WOMEN COULD BE BRANDED BEATRIX POTTER)

(ORGANIC BEDDING)

(PAPER POTTER)

SOME IDEAS

(ALL ELEMENTS FOR WOMEN COULD BE BRANDED BEATRIX POTTER)

Bath salts Bath saltsBath Salts

BEAUTY & BODYCARE