By: Turki Alsekhan Carlos Godinez Roopak Gorajia Adam McReynolds Angeli Menta Joseph Quan Matthew To...
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Transcript of By: Turki Alsekhan Carlos Godinez Roopak Gorajia Adam McReynolds Angeli Menta Joseph Quan Matthew To...
STYLE 2020
By:Turki AlsekhanCarlos GodinezRoopak Gorajia
Adam McReynoldsAngeli MentaJoseph QuanMatthew ToMgmt 464
Style 2020: The BusinessProblems and OpportunitiesI. MarketingII. Business DevelopmentIII.OperationsIV.HR/Management
OVERVIEW
Style 2020 is a personal service for men and women who seek to refine
their personal style.
For total image solution, stylists work one-on-one with each client analyzing
their personal lifestyle, current wardrobe and style makeover.
Mastering your personal style gives you:
Confidence
Sophistication
Professionalism
& overall comfort
STYLE 2020:THE BUSINESS
PROBLEMS AND OPPORTUNITIES
Problem•Management has not evolved•No strong sales force•Lead generation•Organizational structure•Communication barriers•Luxury service difficulties
Opportunity•Growth•Generating more clients
• Marketing techniques
Online Brand Image
Media/Software
Web-based Marketing Methods
• Marketing model for the international and e-style segment
I. MARKETING
•College-Educated•$90,000 income or greater•Fashion-forward thinker/care about their own style•Located in South Orange County
TARGET MARKET
Competition•Brand You Image•Project Image•Style By Naz
Style 2020’s competitive advantage
•Stylist has credibility
•Custom service for every client
COMPETITOR ANALYSIS
Slogan•Slogans help recall a company’s name and purpose•Style 2020’s multiple slogans:
“Uncover your STYLE. Love it. Live it.”
“Life is Your Runway”
“Life is Your Runway. Walk it in STYLE.”
•Not a strong enough brand to have multiple slogans
ONLINE BRAND IMAGE
One consistent slogan
“Life is your Runway”
•Easy to remember•Includes benefit of the company•Recalls the brand
SLOGAN RECOMMENDATION
•Reviews determine the company’s reputation to the public•Feedback benefits a company’s performance and satisfaction of customers•Currently, Style 2020 does not have reviews (other than the testimonials on website)
REPUTATION/REVIEWS
•To establish credibility, Style 2020 should utilize YELP•Yelp is a location social media site which can allow them to build and join communities•Receive feedback from consumers and professionals•Larger network base
REPUTATION/REVIEWS RECOMMENDATION
Video Series
MEDIA/SOFTWARE
WEBSITE
CLIENT INTERACTION
SOCIAL MEDIA
Used to have Newsletter
Used to write on Blog sites, forums for fashion magazines
E-NEWSLETTERS AND BLOGS
WEBSITE ANALYTICS
•For clients who do not reside in Orange County, CA•For Clients who do not have time to drive to the studio•Expands Market•International Brand Recognition
E-STYLE AND INTERNATIONAL SEGMENTS
WEB-BASED MARKETING METHODS
• Methods of automating and enhancing lead generation
• Sales tactics to close potential clients
• Methods to convert leads into clients
II. BUSINESS DEVELOPMENT
• Customer Relationship Management (CRM) programs
• Surveying current customer database
• Refine workplace organizational management structure
III. OPERATIONS
• Microsoft Dynamics
• Nutshell
• SHC Direct
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
• Microsoft Windows based• Basic universal customization• Focus: Sales, marketing & servicing client• Incorporated e-mail accounts• Cross referenced website & CRM program• $44.00 per month
MICROSOFT DYNAMICS CRM
• CRM smart phone platform integration• Simplified easy to use interface• Confidence level of potential client• Individual customizable profiles• Timeline feature• Benchmarking & goals• Synced e-mail database• $10 per month per user
NUTSHELL CRM
• Built from the ground up CRM• Over 150 million individuals in database
SHC DIRECT CRM
Profile:
Household Information Income Information
Birthday Resident Location
Ethnicity Shopping Preferences
Age Occupation
Education Lifestyle Preferences
• Catered to niche businesses• Proven strategy to increase return on investment (ROI)• Immediate implementation
CRM RECOMMENDATION
•Job Duties•Projects/Events•Meetings
DAY-TO-DAY OPERATIONS: THE WORKPLACE
•Currently have 9 employees•Confusion among employees for job duties•Miscommunication
JOB DUTIES
Communication
PROJECTS/EVENTS
•Purpose of meetings•Communication Barriers Pre and Post Meetings
MEETINGS
•Reinstate job dutiesEmployee Handbook
•Monthly NewslettersEngages employees and community
•Meeting AgendasResolves communication barriers
WORKPLACE RECOMMENDATIONS
• Work with HR to find ways to reduce turnover ratio
• Sales person position
• Interview process• Employee handbook
IV. HR/MANAGEMENT
• Work with HR to find ways to reduce turnover ratio
-Develop new ideas for a different profile that would fit the sales position that is available• “Trial period” for prospective sales person
position
- Create a “Trial Period” to find out if the potential new hire fits the work environment• Interview process
-When Interviewing the new hire put the new hire in a mock situation for a
sale• Employee handbook
HR/MANAGEMENT
NEW HIRE ROLE PLAY
List all recommendations again•Operations:
-Customer Relationship Management (CRM): SHC Direct
• HR/Management
- Expand the profile for new hires
- Adopt Trial Period
-Create Employee Handbook
SUMMARY OF RECOMMENDATIONS
Which ones to implement now• Operations:
-Customer Relationship Management (CRM): SHC Direct• HR/Management:
- Creating employee handbook
Which to implement later• HR/Management:
-Develop new profile for potential sales reps
NEXT STEPS
Q & AThank You!