By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald
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Transcript of By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald
![Page 1: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/1.jpg)
CDME1001 Communication sills for Digital Media
By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald
![Page 2: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/2.jpg)
CDME1001 Communication sills for Digital Media
• After its launch in 1953 the product was most popular in the 1960’s and 1970’s and its main target audience were young to middle age women
• The drink is brewed in Shepton Maller in Somerset, England; and the name is now owned by Constellation Europe Limited
• During research we discovered that Babycham had similar characteristics to todays Lambrini. This helped us to understand our target audience more and gave us a starting point to generate ideas
• It was also at this stage in the project that we decided to base our product on a Christmas theme to help aim the product at a more specific audience
Research
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CDME1001 Communication sills for Digital Media
• Because of Babychams popularity, similar and cheaper products were produced by competitors and therefore began to overtake Babycham.
• During the research we realised that we had to retain some of the original features of the product. E.g. The shape of the logo, the font etc.
• We brought a pack of the original Babycham bottles from a local supermarket as we thought this would help us with our idea generation and would help us to understand the product more
• It cost £3.98 for 4 bottles or their was a offer for 2 packs for £6.00 showing that the cost of the drink is reasonably cheap compared to todays alcoholic drinks such as Bacardi, WKD’s and Smirnoff
• When talking to people who remember the period when Babycham was popular there initial comments included the words ‘’cheap, feminine but very iconic’’
Research
![Page 4: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/4.jpg)
Research
CDME1001 Communication sills for Digital Media
![Page 5: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/5.jpg)
Target Audience
CDME1001 Communication sills for Digital MediaCDME1001 Communication sills for Digital Media
• Babycham will be mostly directed at women, although there is still scope for family audiences. This is why we have decided to have a slight Christmas theme.
• We are aiming it at older women (parents) who may have remembered Babycham from their time. And younger women who will know of Babycham
• I also think it would be a good idea to advertise on youtube.com because of its popularity.
• It attracts a wide range of people including my target audience who will go on Youtube for makeup, celebrity gossip etc. Youtube is also good at showing adverts next to videos.
• The adverts are selected to appeal to the viewer based on the video they are watching. Therefore if someone clicked on a celebrity gossip video, a Babycham advert could appear next to the video.
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Our Proposal
CDME1001 Communication sills for Digital Media
Website Advertisement and Packaging Website Advert
Limited Christmas Edition
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Website
CDME1001 Communication sills for Digital Media
Proposals
![Page 8: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/8.jpg)
Packaging and Print Marketing
CDME1001 Communication sills for Digital Media
![Page 9: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/9.jpg)
Packaging and Print Marketing
CDME1001 Communication sills for Digital Media
Limited Christmas Edition
20 cl
drin
kaw
are
.co.u
kP
LEA
E D
RIN
K R
ES
PO
NS
IBLY
6%vol
Sticker for front of bottle
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CDME1001 Communication sills for Digital Media
Prototype of Product
Proposals
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Online Advertisement
CDME1001 Communication sills for Digital Media
![Page 12: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/12.jpg)
CDME1001 Communication sills for Digital Media
![Page 13: By Sian Lipscomb, Andy Heffernan and Liam Fitzgerald](https://reader035.fdocuments.us/reader035/viewer/2022062221/568132ef550346895d99a9d9/html5/thumbnails/13.jpg)
CDME1001 Communication sills for Digital Media
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CDME1001 Communication sills for Digital Media
Thank you
Are there any questions?
Proposals