By: Amanda DoCampo

THE WEST FIVE SUPPER CLUBDINE. DRINK. DANCE. DISCUSS. DEVIATE.

WHY DOES THE WEST FIVE NEED P.R?

• Recent decline in sales.

• New location opened by owners, has led to the neglect of The West Five.

• Surrounding competition.

• Needs positive news buzz.

OBJECTIVES

To increase profit by 20% on event nights within 5 months such as: ladies night, karaoke, beer pong

tournaments, and trivia night.

Increase team morale with bartenders and management by implementing goals and contests of the

respected shift.

To increase media presence on Facebook and Instagram by achieving 1,000 new likes and 500 new posts

with the hashtag #THEWESTFIVE.

To increase public awareness by having at least 2,000 people traffic the bar during the 5th Anniversary

celebration week.

KEY MESSAGES

• The West Five Supper Club is one of the original bars in Hoboken. It supports the community and is invested in the people because the owners are Hoboken natives.

• The West Five Supper Club is our one stop place for adult fun in Hoboken.

• The West Five Supper Club offers different event every night to keep customers coming back for more.

• The West Five Supper Club supports safety in offering a shuttle service so no one ever has to miss the party or drink and drive.

• The West Five Supper Club cares about its clients and is celebrating its 5th Anniversary with its Customer Appreciation Month.

TARGET AUDIENCE• White male and females ages 20-29 that live

in Hoboken or traveling through to NYC.

• White male and females ages 30-39 that live in Hoboken or traveling through to NYC.

• Young adults in the same age groups in Hudson and Bergen County.

• Hispanic male and females ages 20-29 that live in Hoboken or traveling through to NYC.

• Hispanic male and females ages 30-39 that live in Hoboken or traveling through to NYC.

• Black male and females ages 20-29 that live in Hoboken or traveling through to NYC.

• Black male and females ages 30-39 that live in Hoboken or traveling through to NYC.

• Young adults that have roommates.

• Young adults that like to drink alcohol.

• Adults that like to drink alcohol.

• Men and woman that like to dance.

• Men and woman with substantial income.

• Men and woman who dress well.

STRATEGIES

• Create social campaign via Facebook and Instagram so people can like The West Five Supper Club page and #THEWESTFIVE when they post about the venue or if they visit the venue during the 5th Anniversary week.

• Secure media coverage by inviting media to The 5th Anniversary events.

• Increase staff morale by introducing contests and rewards for staff.

• Team up with local Bars on Hoboken-bar.net to increase public awareness and to be included in bar crawls. Here people will be exposed to great drink prices and fun that The West Five has to offer. This will also help increase profits.

Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct.

Week 1 Establish events

Team meeting

menu Online website

Ladies Night Meeting

Budget analysis

Order pong tables

Finalize events

5th Anniversary Party!!!

Week 2 menu website Staff meeting

Post on social media

Trivia Meeting

Pong meet.

Drink specials

Post on social media

Testimonial pics. videos

Week 3 5th Anni. Budget Meet.

Meet with promoters

Mixologist meeting

hire Dj’s

Social media release

RSVP list

Week long events

Week 4 website training Hire Karaoke company

Staff meeting

Post on s.m

training Press release

Establish feedback

5TH ANNIVERSARY EVENT CALENDAR

TACTICAL ELEMENTS

Social Media post

• Here the details about events will be posted: like our Beer pong

tournament and Ladies night.• #THEWESTFIVE

Instagram

EVENT OUTLINE  Mon.

10-5-15Tue.

10-6-15Wed.

10-7-15Thur.

10-8-15Fri.

10-9-15Sat.

10-10-15

Sun.10-11-

15

6pm N T K B L DJ FOOT

7pm E R A E A C  

8pm W I R E D R B

9pm M V A R I E A

10pm E I O   E A L

11pm N A K PONG S M L

12pm U   E TOUR NIGHT    

The week of 10-5-15 The 5th Anniversary of The West Five Supper Club

Monday- New Menu Roll out doors open at 6pm

Tuesday- Test your brain at Trivia Night, free to play doors open at 6pm game starts at 7:30pm.

Wednesday- So you think you can sing? Karaoke Night 8pm- 12am (free liquid courage shot).

Thursday- The long awaited Beer Pong Tournament. Must RSVP by 10-02-15. Enjoy our coldest beers while you play for the jackpot of $1,200!

Friday- Ladies night!!! Drink specials starting at 8pm till close.

Saturday- Drink specials starting at 9pm for POWER HOUR. DJ Cream live on the set at 10pm.

Sunday- End your week right with Sunday FOOTBALL on over 15 TVs featuring your favorite teams. $0.25 Wings and Pitcher specials starting at $10. 

SOCIAL MEDIA RELEASE

• Will be available online with our 5th Anniversary week up coming events.

• Testimonials from other patrons.

• Videos.

• Pictures of our events.

FOR IMMEDIATE RELEASE

10.08.15---Customer Appreciation Beer Pong Tournament next Thursday, October 8 at THE

WEST FIVE SUPPER CLUB in Hoboken.

To kick off the 5th Anniversary week long celebrations, THE WEST FIVE will be doing

a beer pong tournament. Partners of two will compete in the chance of winning over $1,200. The

fee to enter the tournament will be $100 per team, $30 to the bar to cover all the pitchers of the

game, the rest for the grand prize winner.

Come out to watch the final four try to win some money. Free shots every time the DJ

announces and drink specials all day that include power hour, reduced priced premium drinks

and $3 domestic beers all day.

EVENTS TO COME- LADIES NIGHT

Will be one of our premier events. It will take place every Friday. This will give our female clients more incentive to come in and join the fun, while taking special consideration to our drink specials of the evening.

BEER PONG TOURNAMENTThis a sample picture that will be posted on The West Five Instagram page during the 5th Anniversary week. Takes place every Thursday.

EXPECTED OUTCOMES

To see an increase of profit by 20% on event nights within 5 months such as: ladies night, beer pong tournaments,

and trivia night. Measured by sales of drinks and food.

Increase team moral with bartenders and management by implementing goals and contests of the respected shift.

Measured by team zeal during events and compliments from customers and sales of that given day.

To increase media presence on Facebook and Instagram by achieving 1,000 new likes and 500 new posts with the

hashtag #THEWESTFIVE. Measured by media trafficking on the respected outlets and by number of reposts.

To increase public awareness by having at least 2,000 people traffic the bar during the 5th Anniversary celebration

week. Measured by number of attendees at the week-long event.

Any Questions?

THE END