BWGS Media Kit

8
BWGS-IN BWGS-CO BWGS-OR BWGS-CA BWGS-NC

description

 

Transcript of BWGS Media Kit

Page 1: BWGS Media Kit

BWGS-IN

BWGS-CO

BWGS-OR

BWGS-CA

BWGS-NC

Page 2: BWGS Media Kit

800•316•1306 bwgs.com

Fact Sheet

Description: Bloomington Wholesale Garden Supply (BWGS) is a 100% employee owned company which continues to grow as a leading product distributor to hydroponic suppliers, nurseries and greenhouse growers. BWGS currently consists of:

• National distribution centers in Charlotte, North Carolina (BWGS-NC), Indianapolis, Indiana (BWGS-IN), Denver, Colorado (BWGS-CO), Visalia, California (BWGS-CA) and Portland, Oregon (BWGS-OR). • A fully accounting integrated business-to-business e-commerce site. • Research and Development product testing area.

Products: Products include but are not limited to: complete indoor lighting and hydroponic gardening systems, environmental controls, gardening tools, growing media, organic fertilizers, pest control and soil amendments.

Established: BWGS was founded in 1995.

Headquarters: 7854 North State Road 37 Bloomington, IN 47404

Telephone Number: (800) 316-1306

Fax Numbers: BWGS-NC (888) 600-1145 BWGS-CA (888) 600-8520 BWGS-IN (800) 316-1264 BWGS-OR (888) 316-1868 BWGS-CO (888) 832-7552

Web Site: bwgs.com

Industry Ranking: BWGS is one of the largest wholesale suppliers of year-round gardening products in the U.S.

Propelled by increasing demand and growing popularity for hydroponics products, BWGS launched in 1995 with the construction of a 17,000 sq ft warehouse facility in Bloomington, Indiana. In 2005, BWGS premiered in Visalia, California to accommodate Pacific and Mountain-region indoor garden retailers. Beginning in early 2009, BWGS opened a new east coast distribution center in Charlotte, North Carolina, taking advantage of Charlotte’s infrastructure and skilled workforce to shorten delivery times to customers all along the East Coast. In order to strengthen its presence in the western United States, the company opened its fourth distribution center, BWGS-CO, in Denver, Colorado in 2010 and its fifth, BWGS-OR, in Portland, Oregon in 2011.

Currently one of the largest suppliers of year-round gardening supplies in the nation, BWGS specializes in one-stop shopping. Customers can order inventory and arrange shipping simultaneously via the popular dealer price list. For an added convenience, BWGS’s online presence opened for business in 1998 at bwgs.com. The site offers secure credit card management, offline and online order uploading and saved order capability to facilitate recurring needs.

To give year-round garden suppliers an extra advantage, BWGS offers Gardener’s Digest, a full-color print piece, created to enable retailers to supplement their product offerings without additional overhead. Gardener’s Digest includes thousands of products listing manufacturer’s suggested retail and detailed product information. The Gardener’s Digest website, gardenersdigest.com, debuted in 2006 and offers a supportive online presence where visitors can view and download the most up-to-date version of the entire catalog.

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800•316•1306 bwgs.com

History

BWGS launches, making year-round gardening products available to retailers throughout North America with a heavy focus on earth friendly products.

1996 - BWGS moves to a larger facility in Bloomington, Indiana to accommodate BWGS administrative offices and warehouses. 1997 - BWGS begins product development.

1998 - bwgs.com launches.

1999 - BWGS establishes R&D test lab facility.

2001 - Martin Heydt implements the Employee Stock Ownership Plan (ESOP), making eligible BWGS employees part owner of the parent company.

2003 - bwgs.com becomes a fully accounting integrated e-commerce site.

2005 - BWGS-CA launches as a new distribution center in Visalia, California.

2008 - BWGS introduces a perpetual Dealer Price List.

2009 - BWGS-NC launches as a new distribution center in Charlotte, North Carolina.

2010 - BWGS-CA expands to a larger distribution center. - BWGS-CO launches as a new distribution center in Denver, Colorado.

2011 - BWGS-OR launches as a new distribution center in Portland, Oregon.

2012 - BWGS-IN expands to a larger distribution center in Mooresville, Indiana. - BWGS becomes 100% employee owned. - bwgs.com gets a new design.

1995

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800•316•1306 bwgs.com

Mike LovinsSr. Vice President of Operations• Graduate of Purdue University with a degree in Computer Technology• Joined BWGS in 2005 as a BWGS Sales Director• Appointed to Director of Wholesale Operations in 2007• Appointed to Vice President of Operations in 2013

Chris KeckVice President of Sales & Marketing• Graduate of Indiana University with a degree in Wildlife Biology• Joined BWGS as Outside Sales Development Specialist in 2006• Appointed to National Sales Manager in 2009• Appointed to Director of Business Development in 2013• Appointed to Vice President of Sales & Marketing in 2014

Shawn HalterAssistant Director of Wholesale Operations• Graduate of Indiana University with a degree in Special Education• Joined BWGS in 2010 as a Returns Authorization Specialist• Appointed to Assistant Director of Wholesale Operations in 2011

Kevin WillettsRegional Sales Manager, Western US• Graduate of Ivy Tech State College with a degree in Business Administration and Marketing• Joined BWGS in 2008 as an Outside Sales Representative• Appointed to Western Regional Sales Manager in 2011

Tony BaytBusiness Affairs & Compliance• Graduate of Indiana University with a degree in Business Finance• Joined BWGS in 2002 as an Outside Sales Representative• Appointed BWGS Sales Manager in 2004• Appointed to Sales Relationship Coordinator in 2008• Appointed to Sunleaves Distribution Manager in 2009

Chris JonesDirector of Wholesale Operations• Graduate of the University of Tennessee at Chattanooga with a degree in Computer Information Systems• Joined BWGS as Customer Service Manager for BWGS in 2006• Appointed to the BWGS-NC Operations Manager in 2008• Appointed to the BWGS-CO Operations Manager in 2010• Appointed to the Director of Wholesale Operations in 2013

Jeff LancasterRegional Sales Manager, Eastern US• Joined BWGS in 2005 as an Outside Sales Representative• Appointed to BWGS Senior Outside Sales Representative in 2008• Appointed to BWGS Eastern Regional Sales Manager in 2012

Leadership Team

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800•316•1306 bwgs.com

Leadership Team

Aaron McGrawBWGS-OR Operations Manager• Joined BWGS in October 2007 as an Outside Sales Representative• Appointed to Operations Manager for BWGS-OR in 2011.

Chas MortonBWGS-NC Operations Manager• Currently attending York Technical College pursuing a Business Management degree with an emphasis on Logistics• Joined BWGS in 2008, as the BWGS-NC Warehouse Manager• Appointed to the BWGS-NC Operations Manager in 2010

Keith WeaverBWGS-CA Operations Manager• Graduate of Ball State University with a degree in Industrial Technology• Joined BWGS as BWGS-CA Sales Coordinator in 2005• Appointed to the BWGS-CA Sales Director in 2008• Appointed to the BWGS-CA Operations Manager in 2010

Kevin KennyBWGS-IN Operations & Logistics Manager• Graduate of Purdue University with a degree in Organizational Leadership and a minor in Computer Technology• Joined BWGS in 2012 as the Operations Manager of BWGS-IN

Lauren WittenbergBWGS-CO Operations Manager• Graduate of the University of Minnesota with a Bachelor of Science in Recreation Management• Joined BWGS in 2012 as an Inside Sales Representative• Appointed BWGS-CO Operations Manager in 2014

BWGS-CO 800-316-1306 x3 fax: 888-832-7552

11685 E 55th Ave.Denver, CO 80239

BWGS-IN 800-316-1306 x2 fax: 800-316-1264

1400 Hancel ParkwayMooresville, IN 46158

BWGS-NC 800-316-1306 x1 fax: 888-600-1145

4045 Perimeter West Drive Suite 400Charlotte, NC 28214

BWGS-OR 800-316-1306 x5 fax: 888-316-1868

18201 NE Portal Way, Suite 104Portland, OR 97230

BWGS-CA 800-316-1306 x4 fax: 888-600-8520

7530 W. Sunnyview Ave.Visalia, CA 93291

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800•316•1306 bwgs.com

BWGS Exclusives

BWGS is proud to have exclusive distribution of the following brands:

Pantone 289C

Arial Bold fontBlueprint font

Arial regular for secondary font

Web copyTake the guesswork out of indoor gardening with advanced automation technology. The Blueprint Controllers line offers precise control over environmental conditions in your greenhouse or indoor garden. Achieve bigger, healthier yields by automating lights, temperature, humidity and CO2 levels using HID hubs and digital or analog atmosphere controllers. Simplify CO2 supplementation with CO2 generators, regulators and controllers. Operate devices on a repeating schedule with mechanical and digital timers. Blueprint Controllers feature accurate sensors, LED display screens, straightforward push-button controls and battery backup, making it easy to monitor and regulate the grow room environment. Blueprint products are manufactured using high-quality components and carry strong warranties.

WA

R R A N TY

YEAR

1 WA

R R A N TY

YEAR

3 WA

R R A N TY

YEAR

5

®

®

Abaddon for logo font

Avenir Medium for secondary font

Black

C:0 M:50 Y:100 K:0

Pantone 144

C:15 M:25 Y:65 K:0

Pantone 4525

Harvestersedge.com

Laudatio Medium Italic font

Bank Gothic for secondary font

Tag line: Maximize Air Potential

Web copyGet control of air movement in your indoor garden with the DuraBreeze full line of fans, filters, mufflers, ducts, and accessories. These warranty ensured products combat stagnant air while providing quiet and quality ventilation control. Keep the air in your garden clean and fresh with DuraBreeze’s wide variety of sizes and capacities.

Pantone 1795

Pantone 293C

Pantone 152

CMYK: 0,50,100,0

CMYK: 15,100,90,10

4” Rezland Logotype FontAvenir for secondary font

Web copyThe Elemental Solutions line of air and water pumps, air diffusion devices, and water chillers allows you to manage water movement, oxygenation and temperature control wherever it’s needed. These reliable products operate quietly and don’t waste energy. The wide range of sizes and capacities available means there are models to suit any application, from hobbyist to commercial.

Pantone 2995

Pantone 296

CMYK: 70,15,0,0

CMYK: 100,100,25,25

Pantone 7414

1 Font isFutura

Avenir Medium for logoAvenir Roman for other

Product name on packaging in Avenir Black

CMYK: 65,90,0,65

CMYK: 50,0,100,0

Pantone 269

Pantone 376

groXcess.com

Neuropol font

Bank Gothic for secondary font

Web copyN/A

White

Xirod font

Laudatio Bold for secondary font

predator-lighting.com

Pantone 152 PC Pantone 1795 PC

Tag line: Horticulture Evolved

Catalog only

Use in every instance of a white background Use in every instance of a dark background

Use in every instance of black and white

HPS logo

MH Logo

Conversion Logo

Neuropol FontBank Gothic is secondary font

Pantone 152 PC Pantone 293C

Pantone 2617CC=75 M=99 Y=0 K=0

HemiHeadRG-BoldItalic font

Century Gothic Bold for secondary font

Web copyGet control of air movement in your indoor garden with the DuraBreeze full line of fans, filters, mufflers, ducts, and accessories. These warranty ensured products combat stagnant air while providing quiet and quality ventilation control. Keep the air in your garden clean and fresh with DuraBreeze’s wide variety of sizes and capacities.

CMYK: 0,10,80,0

CMYK: 82,44,100,49

CMYK: 65,5,100,0

Pantone 350

Pantone 368

Pantone 7404

Tag line: Reinforce Your Yield

smartplantsupport.com

®

Laudatio Bold Italic font

Bank Gothic for secondary font

Web copyN/A

CMYK: 33,67,98,34

CMYK: 76,28,2,0

CMYK: 84,25,27,0

CMYK: 3,18,44,0

White

superstarterplantproducts.com

Tag line: Proper Propagation

Pantone 293

Pantone 361

OptimusPrinceps font

Myriad Pro for secondary font

Tag Line: Climate Perfected

Web copyN/A

CMYK: 20,0,100,0CMYK: 75,0,100,0CMYK: 85,50,0,0

CMYK: 98,93,40,59

CMYK: 100,100,25,25

White Pantone 368

Pantone 296

Pantone 3145

100% Black

Seconary Font is SF Theramin GothicPrimary Font is OptimusPrinceps

®

® ®

Imaki FontGood Times Regular for bloom and grow font

CMYK: 100,0,0,0

CMYK: 100,100,0,0

Pantone 293Pantone 137

CMYK: 100,50,0,0 CMYK: 0,0,100,0

CMYK: 25,100,100,25 CMYK: 0,50,100,0

Fonts:

Forgotten FuturistOrganic Purple

56984237

169820

Synthetic Orange Pantone 172 Pantone 262

8/2014

[example background]

347c

FULL-COLOR STACKED LOGOS:

ONE-COLOR STACKED LOGOS*:

for use on light background: (GH green letters only)

for use on light background:(GH green preferred)

full-color lotus: one-color lotus:* lone lotus:*

One-color artwork does not have to be black or white. Use contrasting design-appropriate color.

Do not change composition of logosor colors within full-color logos.

for use on dark background (blue here is example):

for use on dark background (red here is example):

[example background]

for use on light background:

for use on dark background (black here is example):

[example background]

process colors: spot colors:

Process Cyan 108cC = 100M = 0Y = 100K = 0

C = 100M = 0Y = 0K = 0

C = 0M = 0Y = 100K = 0

INLINE LOGOTYPE*:

LOTUS VARIATIONS:

GH COLORS:

4/23/13

[example background]

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800•316•1306

What is Hydro for Hunger?Hydro for Hunger is a dedicated fundraising initiative that began in 2002 to raise awareness about global food shortage issues and the vital humanitarian efforts of the Institute of Simplified Hydroponics.

The Institute of Simplified Hydroponics is a 501-C (3) not-for-profit and the sole beneficiary of the Hydro for Hunger initiative. Utilizing on-site instruction and interactive training programs, the Institute educates in-need communities around the world to become self-sufficient using fundamental hydroponic gardening methods.

With the help of independent hydroponic manufacturers, merchants and hobbyists, Hydro for Hunger has raised more than $300,000 to date. This funding has enabled the training and education necessary to successfully implement productive hydroponic programs in areas like Sri Lanka, Afghanistan, Zimbabwe, Venezuela, India and Mexico.

Why hydroponics?When compared to conventional soil gardening methods, hydroponics can produce up to six times the food with five percent of the water in less than one third of the space. Hydroponic systems recycle valuable water and nutrients. Because hydroponic plants can readily access the nutrient-rich solution, they exhibit accelerated growth rates. As a result, hydroponic microgardens are a viable long-term food production solution in areas where water and arable

land are scarce and demand often outstrips supply.

Want to learn more? Explore the website for more information on program details, recent news, contributor information and how you can help!

hydroforhunger.org

Hydro for Hunger

Page 8: BWGS Media Kit

Hydroponics (HY-dro-PON-ix) literally means “w

orki n

g water”. Plants grown hydroponically can m

ature 25% faster and produ

ce

30%

mo

re

tha

n t

he

sam

e v

ari

ety

gro

wn

in

soil. Th

is is

be

ca

use

plants

are

gro

wn

in

a r

ea

dil

y available nutrient-r

ich

solution and they don’t have to spend valuable energy developing roots to seek out food. In hydropon

ics, th

e g

row

er is re

spon

sible

fo

r prov

idin

g a

ll the

ne

ce

ssary n

utri en

ts. Bec

au

se h

yd

ropo

nic

s syst

e

ms typic

ally

rec

yc

le th

e n

utrient solution, plants in these systems actually use less water t han their s oil-based equivalent. Hydroponics can b

e set up

i

ndoors a

nd out. Gre

at

fo

r th

ose

wit

h l

imit

ed g

ardening

spa

ce

be

cause

se

ve

ral

pla

nts

ca

n b

e g

rown together in a

sm

all area. Plus you rarely c

ontend with soil-borne dise

ase or weeds! If you’ve ever taken a cuttin

g from

a h

ou

sepla

nt a

nd pla

ce

d it in

a c

on

tain

er o

f w

at

e r to esta

b

lish roots, yo

u’v

e u

sed

a pa

ssive

hydropon

ics m

et

ho

d! W

ith n

o m

oving parts, passive systems are great for beginners becau s e they are i n expensive, p

ortable, and sim

ple to set up a

nd m

aintain

. Activ

e s

yst

em

s, on

th

e o

th

er h

and, e

mpl

oy pu

mps

an

d o

the

r d

evi

ce

s t

o d

eli

ver nutrient solution

s t

o plant roots. With this se

lf-contained method, plants a

re suspended above the water level and

a su

bm

ersib

le pu

mp is u

sed

to c

on

stan

tly b

at

he

roots in n

utrien

t solution

. As pla

nts m

ature, the roo

ts will g

row

into the continu o usly circulating reservoir. Plant roots are int erm

ittently flo o ded w

ith nutrient solutio

n. T

he fre

quency

of the f

loo

d d

epe

nds o

n t

he

ty

pe o

f grow

ing m

e diu

m a

nd

the

siz

e a

nd

ty

pe o

f plant, but typically 15

m

inutes every 2-4 hours du

ring the day. Roots are n

ourish

e

d and aerated as the cycle repea

ts. Drip: Th

is is a substrate

syste

m w

he

re a

pu

mp delivers s

ol

ution from

a m

ain

rese

rvo

ir to drip emitte

rs posit

ion

ed

at th

e bas e of each plant via individual supply lines. De p ending on the g r owing medium

, som

e wil

l d

rip

contin

uously, ot

he

rs a

re s

et o

n a

tim

er t

o drip

15 min

utes

ev

ery

2-4

hou

rs d

uri

ng

the day. Drip system

s th

a

t use stonewool cubes a

nd slabs give yo

u the m

ost “margin of error” as they re

tain

wa

ter in

cre

dibly well. A

ero

pon

ics : In aeropon

ics, pl

an

ts are suspende

d w

ith

ou

t the use of a g

row

ing

me

diu

m and t heir roots are continuously sprayed

Hy

dro

ponics (HY-dro-PON-ix) literally

means “working water”. Plan

ts g r o wn hydroponically can mature 25%

fa

ster and produce 30% more than

®

FOR THE BRANDS INDOOR GARDENERS ARE TALKING ABOUT, LOCATE YOUR

BWGS.COM.NEAREST RETAILER AT2015-1