BWGS Media Kit
description
Transcript of BWGS Media Kit
BWGS-IN
BWGS-CO
BWGS-OR
BWGS-CA
BWGS-NC
800•316•1306 bwgs.com
Fact Sheet
Description: Bloomington Wholesale Garden Supply (BWGS) is a 100% employee owned company which continues to grow as a leading product distributor to hydroponic suppliers, nurseries and greenhouse growers. BWGS currently consists of:
• National distribution centers in Charlotte, North Carolina (BWGS-NC), Indianapolis, Indiana (BWGS-IN), Denver, Colorado (BWGS-CO), Visalia, California (BWGS-CA) and Portland, Oregon (BWGS-OR). • A fully accounting integrated business-to-business e-commerce site. • Research and Development product testing area.
Products: Products include but are not limited to: complete indoor lighting and hydroponic gardening systems, environmental controls, gardening tools, growing media, organic fertilizers, pest control and soil amendments.
Established: BWGS was founded in 1995.
Headquarters: 7854 North State Road 37 Bloomington, IN 47404
Telephone Number: (800) 316-1306
Fax Numbers: BWGS-NC (888) 600-1145 BWGS-CA (888) 600-8520 BWGS-IN (800) 316-1264 BWGS-OR (888) 316-1868 BWGS-CO (888) 832-7552
Web Site: bwgs.com
Industry Ranking: BWGS is one of the largest wholesale suppliers of year-round gardening products in the U.S.
Propelled by increasing demand and growing popularity for hydroponics products, BWGS launched in 1995 with the construction of a 17,000 sq ft warehouse facility in Bloomington, Indiana. In 2005, BWGS premiered in Visalia, California to accommodate Pacific and Mountain-region indoor garden retailers. Beginning in early 2009, BWGS opened a new east coast distribution center in Charlotte, North Carolina, taking advantage of Charlotte’s infrastructure and skilled workforce to shorten delivery times to customers all along the East Coast. In order to strengthen its presence in the western United States, the company opened its fourth distribution center, BWGS-CO, in Denver, Colorado in 2010 and its fifth, BWGS-OR, in Portland, Oregon in 2011.
Currently one of the largest suppliers of year-round gardening supplies in the nation, BWGS specializes in one-stop shopping. Customers can order inventory and arrange shipping simultaneously via the popular dealer price list. For an added convenience, BWGS’s online presence opened for business in 1998 at bwgs.com. The site offers secure credit card management, offline and online order uploading and saved order capability to facilitate recurring needs.
To give year-round garden suppliers an extra advantage, BWGS offers Gardener’s Digest, a full-color print piece, created to enable retailers to supplement their product offerings without additional overhead. Gardener’s Digest includes thousands of products listing manufacturer’s suggested retail and detailed product information. The Gardener’s Digest website, gardenersdigest.com, debuted in 2006 and offers a supportive online presence where visitors can view and download the most up-to-date version of the entire catalog.
800•316•1306 bwgs.com
History
BWGS launches, making year-round gardening products available to retailers throughout North America with a heavy focus on earth friendly products.
1996 - BWGS moves to a larger facility in Bloomington, Indiana to accommodate BWGS administrative offices and warehouses. 1997 - BWGS begins product development.
1998 - bwgs.com launches.
1999 - BWGS establishes R&D test lab facility.
2001 - Martin Heydt implements the Employee Stock Ownership Plan (ESOP), making eligible BWGS employees part owner of the parent company.
2003 - bwgs.com becomes a fully accounting integrated e-commerce site.
2005 - BWGS-CA launches as a new distribution center in Visalia, California.
2008 - BWGS introduces a perpetual Dealer Price List.
2009 - BWGS-NC launches as a new distribution center in Charlotte, North Carolina.
2010 - BWGS-CA expands to a larger distribution center. - BWGS-CO launches as a new distribution center in Denver, Colorado.
2011 - BWGS-OR launches as a new distribution center in Portland, Oregon.
2012 - BWGS-IN expands to a larger distribution center in Mooresville, Indiana. - BWGS becomes 100% employee owned. - bwgs.com gets a new design.
1995
800•316•1306 bwgs.com
Mike LovinsSr. Vice President of Operations• Graduate of Purdue University with a degree in Computer Technology• Joined BWGS in 2005 as a BWGS Sales Director• Appointed to Director of Wholesale Operations in 2007• Appointed to Vice President of Operations in 2013
Chris KeckVice President of Sales & Marketing• Graduate of Indiana University with a degree in Wildlife Biology• Joined BWGS as Outside Sales Development Specialist in 2006• Appointed to National Sales Manager in 2009• Appointed to Director of Business Development in 2013• Appointed to Vice President of Sales & Marketing in 2014
Shawn HalterAssistant Director of Wholesale Operations• Graduate of Indiana University with a degree in Special Education• Joined BWGS in 2010 as a Returns Authorization Specialist• Appointed to Assistant Director of Wholesale Operations in 2011
Kevin WillettsRegional Sales Manager, Western US• Graduate of Ivy Tech State College with a degree in Business Administration and Marketing• Joined BWGS in 2008 as an Outside Sales Representative• Appointed to Western Regional Sales Manager in 2011
Tony BaytBusiness Affairs & Compliance• Graduate of Indiana University with a degree in Business Finance• Joined BWGS in 2002 as an Outside Sales Representative• Appointed BWGS Sales Manager in 2004• Appointed to Sales Relationship Coordinator in 2008• Appointed to Sunleaves Distribution Manager in 2009
Chris JonesDirector of Wholesale Operations• Graduate of the University of Tennessee at Chattanooga with a degree in Computer Information Systems• Joined BWGS as Customer Service Manager for BWGS in 2006• Appointed to the BWGS-NC Operations Manager in 2008• Appointed to the BWGS-CO Operations Manager in 2010• Appointed to the Director of Wholesale Operations in 2013
Jeff LancasterRegional Sales Manager, Eastern US• Joined BWGS in 2005 as an Outside Sales Representative• Appointed to BWGS Senior Outside Sales Representative in 2008• Appointed to BWGS Eastern Regional Sales Manager in 2012
Leadership Team
800•316•1306 bwgs.com
Leadership Team
Aaron McGrawBWGS-OR Operations Manager• Joined BWGS in October 2007 as an Outside Sales Representative• Appointed to Operations Manager for BWGS-OR in 2011.
Chas MortonBWGS-NC Operations Manager• Currently attending York Technical College pursuing a Business Management degree with an emphasis on Logistics• Joined BWGS in 2008, as the BWGS-NC Warehouse Manager• Appointed to the BWGS-NC Operations Manager in 2010
Keith WeaverBWGS-CA Operations Manager• Graduate of Ball State University with a degree in Industrial Technology• Joined BWGS as BWGS-CA Sales Coordinator in 2005• Appointed to the BWGS-CA Sales Director in 2008• Appointed to the BWGS-CA Operations Manager in 2010
Kevin KennyBWGS-IN Operations & Logistics Manager• Graduate of Purdue University with a degree in Organizational Leadership and a minor in Computer Technology• Joined BWGS in 2012 as the Operations Manager of BWGS-IN
Lauren WittenbergBWGS-CO Operations Manager• Graduate of the University of Minnesota with a Bachelor of Science in Recreation Management• Joined BWGS in 2012 as an Inside Sales Representative• Appointed BWGS-CO Operations Manager in 2014
BWGS-CO 800-316-1306 x3 fax: 888-832-7552
11685 E 55th Ave.Denver, CO 80239
BWGS-IN 800-316-1306 x2 fax: 800-316-1264
1400 Hancel ParkwayMooresville, IN 46158
BWGS-NC 800-316-1306 x1 fax: 888-600-1145
4045 Perimeter West Drive Suite 400Charlotte, NC 28214
BWGS-OR 800-316-1306 x5 fax: 888-316-1868
18201 NE Portal Way, Suite 104Portland, OR 97230
BWGS-CA 800-316-1306 x4 fax: 888-600-8520
7530 W. Sunnyview Ave.Visalia, CA 93291
800•316•1306 bwgs.com
BWGS Exclusives
BWGS is proud to have exclusive distribution of the following brands:
Pantone 289C
Arial Bold fontBlueprint font
Arial regular for secondary font
Web copyTake the guesswork out of indoor gardening with advanced automation technology. The Blueprint Controllers line offers precise control over environmental conditions in your greenhouse or indoor garden. Achieve bigger, healthier yields by automating lights, temperature, humidity and CO2 levels using HID hubs and digital or analog atmosphere controllers. Simplify CO2 supplementation with CO2 generators, regulators and controllers. Operate devices on a repeating schedule with mechanical and digital timers. Blueprint Controllers feature accurate sensors, LED display screens, straightforward push-button controls and battery backup, making it easy to monitor and regulate the grow room environment. Blueprint products are manufactured using high-quality components and carry strong warranties.
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Abaddon for logo font
Avenir Medium for secondary font
Black
C:0 M:50 Y:100 K:0
Pantone 144
C:15 M:25 Y:65 K:0
Pantone 4525
Harvestersedge.com
Laudatio Medium Italic font
Bank Gothic for secondary font
Tag line: Maximize Air Potential
Web copyGet control of air movement in your indoor garden with the DuraBreeze full line of fans, filters, mufflers, ducts, and accessories. These warranty ensured products combat stagnant air while providing quiet and quality ventilation control. Keep the air in your garden clean and fresh with DuraBreeze’s wide variety of sizes and capacities.
Pantone 1795
Pantone 293C
Pantone 152
CMYK: 0,50,100,0
CMYK: 15,100,90,10
4” Rezland Logotype FontAvenir for secondary font
Web copyThe Elemental Solutions line of air and water pumps, air diffusion devices, and water chillers allows you to manage water movement, oxygenation and temperature control wherever it’s needed. These reliable products operate quietly and don’t waste energy. The wide range of sizes and capacities available means there are models to suit any application, from hobbyist to commercial.
Pantone 2995
Pantone 296
CMYK: 70,15,0,0
CMYK: 100,100,25,25
Pantone 7414
1 Font isFutura
Avenir Medium for logoAvenir Roman for other
Product name on packaging in Avenir Black
CMYK: 65,90,0,65
CMYK: 50,0,100,0
Pantone 269
Pantone 376
groXcess.com
Neuropol font
Bank Gothic for secondary font
Web copyN/A
White
Xirod font
Laudatio Bold for secondary font
predator-lighting.com
Pantone 152 PC Pantone 1795 PC
Tag line: Horticulture Evolved
Catalog only
Use in every instance of a white background Use in every instance of a dark background
Use in every instance of black and white
HPS logo
MH Logo
Conversion Logo
Neuropol FontBank Gothic is secondary font
Pantone 152 PC Pantone 293C
Pantone 2617CC=75 M=99 Y=0 K=0
HemiHeadRG-BoldItalic font
Century Gothic Bold for secondary font
Web copyGet control of air movement in your indoor garden with the DuraBreeze full line of fans, filters, mufflers, ducts, and accessories. These warranty ensured products combat stagnant air while providing quiet and quality ventilation control. Keep the air in your garden clean and fresh with DuraBreeze’s wide variety of sizes and capacities.
CMYK: 0,10,80,0
CMYK: 82,44,100,49
CMYK: 65,5,100,0
Pantone 350
Pantone 368
Pantone 7404
Tag line: Reinforce Your Yield
smartplantsupport.com
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Laudatio Bold Italic font
Bank Gothic for secondary font
Web copyN/A
CMYK: 33,67,98,34
CMYK: 76,28,2,0
CMYK: 84,25,27,0
CMYK: 3,18,44,0
White
superstarterplantproducts.com
Tag line: Proper Propagation
Pantone 293
Pantone 361
OptimusPrinceps font
Myriad Pro for secondary font
Tag Line: Climate Perfected
Web copyN/A
CMYK: 20,0,100,0CMYK: 75,0,100,0CMYK: 85,50,0,0
CMYK: 98,93,40,59
CMYK: 100,100,25,25
White Pantone 368
Pantone 296
Pantone 3145
100% Black
Seconary Font is SF Theramin GothicPrimary Font is OptimusPrinceps
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Imaki FontGood Times Regular for bloom and grow font
CMYK: 100,0,0,0
CMYK: 100,100,0,0
Pantone 293Pantone 137
CMYK: 100,50,0,0 CMYK: 0,0,100,0
CMYK: 25,100,100,25 CMYK: 0,50,100,0
Fonts:
Forgotten FuturistOrganic Purple
56984237
169820
Synthetic Orange Pantone 172 Pantone 262
8/2014
[example background]
347c
FULL-COLOR STACKED LOGOS:
ONE-COLOR STACKED LOGOS*:
for use on light background: (GH green letters only)
for use on light background:(GH green preferred)
full-color lotus: one-color lotus:* lone lotus:*
One-color artwork does not have to be black or white. Use contrasting design-appropriate color.
Do not change composition of logosor colors within full-color logos.
for use on dark background (blue here is example):
for use on dark background (red here is example):
[example background]
for use on light background:
for use on dark background (black here is example):
[example background]
process colors: spot colors:
Process Cyan 108cC = 100M = 0Y = 100K = 0
C = 100M = 0Y = 0K = 0
C = 0M = 0Y = 100K = 0
INLINE LOGOTYPE*:
LOTUS VARIATIONS:
GH COLORS:
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800•316•1306
What is Hydro for Hunger?Hydro for Hunger is a dedicated fundraising initiative that began in 2002 to raise awareness about global food shortage issues and the vital humanitarian efforts of the Institute of Simplified Hydroponics.
The Institute of Simplified Hydroponics is a 501-C (3) not-for-profit and the sole beneficiary of the Hydro for Hunger initiative. Utilizing on-site instruction and interactive training programs, the Institute educates in-need communities around the world to become self-sufficient using fundamental hydroponic gardening methods.
With the help of independent hydroponic manufacturers, merchants and hobbyists, Hydro for Hunger has raised more than $300,000 to date. This funding has enabled the training and education necessary to successfully implement productive hydroponic programs in areas like Sri Lanka, Afghanistan, Zimbabwe, Venezuela, India and Mexico.
Why hydroponics?When compared to conventional soil gardening methods, hydroponics can produce up to six times the food with five percent of the water in less than one third of the space. Hydroponic systems recycle valuable water and nutrients. Because hydroponic plants can readily access the nutrient-rich solution, they exhibit accelerated growth rates. As a result, hydroponic microgardens are a viable long-term food production solution in areas where water and arable
land are scarce and demand often outstrips supply.
Want to learn more? Explore the website for more information on program details, recent news, contributor information and how you can help!
hydroforhunger.org
Hydro for Hunger
Hydroponics (HY-dro-PON-ix) literally means “w
orki n
g water”. Plants grown hydroponically can m
ature 25% faster and produ
ce
30%
mo
re
tha
n t
he
sam
e v
ari
ety
gro
wn
in
soil. Th
is is
be
ca
use
plants
are
gro
wn
in
a r
ea
dil
y available nutrient-r
ich
solution and they don’t have to spend valuable energy developing roots to seek out food. In hydropon
ics, th
e g
row
er is re
spon
sible
fo
r prov
idin
g a
ll the
ne
ce
ssary n
utri en
ts. Bec
au
se h
yd
ropo
nic
s syst
e
ms typic
ally
rec
yc
le th
e n
utrient solution, plants in these systems actually use less water t han their s oil-based equivalent. Hydroponics can b
e set up
i
ndoors a
nd out. Gre
at
fo
r th
ose
wit
h l
imit
ed g
ardening
spa
ce
be
cause
se
ve
ral
pla
nts
ca
n b
e g
rown together in a
sm
all area. Plus you rarely c
ontend with soil-borne dise
ase or weeds! If you’ve ever taken a cuttin
g from
a h
ou
sepla
nt a
nd pla
ce
d it in
a c
on
tain
er o
f w
at
e r to esta
b
lish roots, yo
u’v
e u
sed
a pa
ssive
hydropon
ics m
et
ho
d! W
ith n
o m
oving parts, passive systems are great for beginners becau s e they are i n expensive, p
ortable, and sim
ple to set up a
nd m
aintain
. Activ
e s
yst
em
s, on
th
e o
th
er h
and, e
mpl
oy pu
mps
an
d o
the
r d
evi
ce
s t
o d
eli
ver nutrient solution
s t
o plant roots. With this se
lf-contained method, plants a
re suspended above the water level and
a su
bm
ersib
le pu
mp is u
sed
to c
on
stan
tly b
at
he
roots in n
utrien
t solution
. As pla
nts m
ature, the roo
ts will g
row
into the continu o usly circulating reservoir. Plant roots are int erm
ittently flo o ded w
ith nutrient solutio
n. T
he fre
quency
of the f
loo
d d
epe
nds o
n t
he
ty
pe o
f grow
ing m
e diu
m a
nd
the
siz
e a
nd
ty
pe o
f plant, but typically 15
m
inutes every 2-4 hours du
ring the day. Roots are n
ourish
e
d and aerated as the cycle repea
ts. Drip: Th
is is a substrate
syste
m w
he
re a
pu
mp delivers s
ol
ution from
a m
ain
rese
rvo
ir to drip emitte
rs posit
ion
ed
at th
e bas e of each plant via individual supply lines. De p ending on the g r owing medium
, som
e wil
l d
rip
contin
uously, ot
he
rs a
re s
et o
n a
tim
er t
o drip
15 min
utes
ev
ery
2-4
hou
rs d
uri
ng
the day. Drip system
s th
a
t use stonewool cubes a
nd slabs give yo
u the m
ost “margin of error” as they re
tain
wa
ter in
cre
dibly well. A
ero
pon
ics : In aeropon
ics, pl
an
ts are suspende
d w
ith
ou
t the use of a g
row
ing
me
diu
m and t heir roots are continuously sprayed
Hy
dro
ponics (HY-dro-PON-ix) literally
means “working water”. Plan
ts g r o wn hydroponically can mature 25%
fa
ster and produce 30% more than
®
FOR THE BRANDS INDOOR GARDENERS ARE TALKING ABOUT, LOCATE YOUR
BWGS.COM.NEAREST RETAILER AT2015-1