bank of america restaurant group State of the Restaurant ...
B.venture of Restaurant
description
Transcript of B.venture of Restaurant
Business Plan forRestaurant
Presented by
Awais AliTwitter: @_AwaisAliPk.Linkedin.com/in/awais12MBA 4th B
Entrepreneurship
Economy
Culture
Technology
Legal & Ethical
Concerns
Industry Demand
CompetitionIndustry Analysis
Culture
• Uniforms• Neat & Tidy Kitchen Environment• Building Renovation
Technology
• Management Information System
• Microsoft Dynamics CRM & ERP Software System
• CCTV Monitoring
Legal & Ethical Concerns
• Patents• Copyrights• Equal Employees opportunity• Proper Disposal of waste
Industry Demand
• Fresh Products• Quality Products• Nutritional Products• Cost Effective• Comparative environment
Competition
• We have opening a restaurant that will provide different range of product i.e. fish which fetch the customers of other local competitors who provide only one recipe of fish
Mission
Vision
Why Successful?
Products & Services Profile
Location
Building Status
Office Equipment
Business Venture
Logo & Name Description
LOGO:The Fish logo explains the main specialty of this restaurant is in sea food
NAME:The name also explains the aesthetic product of the business is the sea food as it is hunted from ocean
Vision
Our vision is to be among the leading restaurants in the country through consistently meeting the needs of guests and exceeding their expectations.
Mission Statement
To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.
Owners Investors
Procurement Operations
Reasons of Going to this Business
There is no specific restaurant operating in the market that is providing different & vast variety of fish recipes
Why Successful?There is no competitors in The market of fish recipes
What are Products & Services?
• CHESE FISH• TEMPURA FISH• TIL MIL FISH• LAHORI Fried FISH• ZINGER FRIED FISH• TEMPURA FRIED PRAWNS• THAI FRIED PRAWNS• CHILLI FRIED PRAWNS• THAI PRAWN BALLS• FRIED FISH• MASALA FISHCONTINENTAL CRUMFRIED FISH• CONTINENTAL SEASME FRIED FISH• FISH & CHIPS• CONTINENTAL ZINGER FRIED FISH
• CHESE FISH• TEMPURA FISH• TIL MIL FISH• LAHORI Fried FISH• ZINGER FRIED FISH• TEMPURA FRIED PRAWNS• THAI FRIED PRAWNS• CHILLI FRIED PRAWNS• THAI PRAWN BALLS• FRIED FISH• MASALA FISHCONTINENTAL CRUMFRIED FISH• CONTINENTAL SEASME FRIED FISH• FISH & CHIPS• CONTINENTAL ZINGER FRIED FISH
MealStarters
Other Services
Special Events Management
Location
Location: Bank Road Sadder Rawalpindi
Why this Location Right for us?• Because there is a huge gathering around this area• Our supplier Metro Cash n Carry is at our reach
Status of Building: RentPhysical condition Renovated
Office & Manufacturing Equipment
• Hot Plates (Gas + Electricity).• Fryers.• Pasta Burners.• Utensils. • Refrigerators and Deep Freezers.• Manager Office Furniture.• Computers.• CCTV Camera.
Marketing Department
Manager Marketing Dept.Danish Butt
Asst. Manager MarketingSidra Shaheen
Manager AdvertisementFaisal Qayum
Manager Social Media Marketing
Awais Ali
Manager Electronic Media
MarketingGhulam Mubeen
Sales Promotion Manager
Ikram ul Haq
Marketing Department
• Your Description Goes Here Program Marketing-Product and Retention Strategy
• Liaison between employees & upper management• Planning & Supervising Marketing Operations• Co-ordinate with finance manager for developing
marketing plan & budget• Analyze data & sales forecast• Recommend creative & cost effect give promotional
activities• Conduct marketing campaigns for Promotions
Marketing Strategy
• Your Description Goes Here
Our marketing efforts should center around why our food is appealing, high-quality, or in some way unique and position it as a lifestyle product.Example.– We provide a focused menu, quality food and social
experience for customers seeking a relax, social and upscale environment.
Our Uniqueness.– We offer a unique dishes of sea food items
Positioning
• Your Description Goes Here
• Individuals: people that dine in by themselves. • Families: a group of people, either friends or a group of
relatives dining together.
Demographics
• Your Description Goes Here Our programs and tactic used will be
centered around 4 core attributes– Increase customer frequency- (capturing
customer information)– Group size (target large group orders with
carryout and in-store)– Identify our frequent customer, best approach
and get customer feedback and prepare reports– Increase our customer Rating
Core Marketing Objectives
• Your Description Goes Here
Social Media Marketing
Importance of Social Media Marketing & its Awareness
Different companies in different regions are engaging their customers by using social networking sites the famous social networking sites areFacebook, Twitter, LinkedIn, YouTube, Google+Companies develop pages on these sites & post its adds, offers, video blogs, job opportunities.
Coca ColaA Benchmark to the Social Media Marketing
According to insight stats most popular page on Facebook is Coca Cola’s Fan page which has 57,829,086 Fans & growing 1,020,439 monthly
How Social Media Engage our Customers?
Site Wise Blogging
What they are broadcasting?
Facebook Twitter LinkedIn YouTube
Posting new offers,Dishes, conducting surveys, Ask Questions
Tweet news Providing case studies, employees profiles & posting job vacancies
Broadcasting quick recipe tips by Exec. Chef .
Engaging Customers Through Social Media
Social Media Monitoring Tool
• Providing Insight statistics of social media pages• Free signup• Provide categorized insights i.e. by country, by gender,
by age etc.• Comparative analysis of other competitors page
insights
Sales Promotions
• Family Hours Discounts• College lunch Discount• Membership Cards• Loyalty Cards
Advertising Manager
Advertising Manager
• Best fit of target audience
• Advertising Campaign• Billboards, Flyers, Sign
Boards• Press Campaign• Radio Advertising
Thank You..!