BUZZWORDS

Do you embrace everything awesome, edgy and huge?

Buzzword is a a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context: the latest buzzword in international travel is ‘ecotourism’

BUZZWORDS IN ADS

1. What are the buzzwords mentioned in the video?

2. What’s the fashion history of the words?

3. What are the ads buzzwords nowadays?

4. What word was popular in 90-s?5. What word was popular in 80-s?

FILLER WORDS

ThingContent wordFunction word She doesn’t care

howshe looks; she’s not

intothe fashion thing

You knowSenator Clinton –

keepsusing “you know”,

whether hopefully or

desperately, as a plea: “Please see

it my way – because we share the same worldview”

FILLER WORDS

Like1. I was like exhausted,

like really, really tired2. He was, like 50 years

old It’s now, like 2.30 She’s like, I’m

leaving for Washington tomorrow

I mean Top 100 words

Bob: These guys are just terrible at basketball!

Arthur: I mean, they look like they've never played before!

FILLER WORDS

And I was like, you know what I mean – that divorce thing

ANNOYING WORDS

What are top 5 annoying words mentioned in the video?

ABBREVES - CALL YOUR FIVE FAVES FOR FREE

Decaf

SchedFaveFabZineHoodMedsGlamComfy

UBER

This website is über-informativeMy new sneakers are uber-coolMany parents believe in giving their

children every opportunity to better themselves, to excel, to become uberkids.

The movie stars the uber-cool Jean Reno.

a world of uber-consumption

HUGE

‘You know, cooking is not one of my huge things’ (M.Obama)

Ned: Oh gosh, look at that sunset. Betsy: Woah, its huge! 

Paris Hilton’s word

GINORMOUS

Gigantic+ enormousA word used when

"gigantic" or "huge" or even "enormous" just isn't big enough.

MY BAD

Oh, so sorry. It's my bad. It's so my bad.

YUMMY

That’s a yummy chocolate cake

You can buy yummy sweaters in that store for only $25

The little hotel is a yummy and convenient place to stay.

EDGY

We’ve reached an all-time high of usage with it (even more now). Everything is edgy, everyone is edgy. It’s so pretentious!

Harper’s Bazaar

AWESOME

“How was the movie?” – “Cool, exciting, hip –

the movie was awesome” “She’s awesome at cocktail parties,

she’s great at public speaking” “What an awesome night for you!” (Bush to Obama)

ICONIC

He is a pop icon designed for the movies and video generation

Well, it's one of his most iconic works

EPIC

There are too many "epic" examples to count, just go walk onto a college campus and listen closely.

Epic fail - similar to fail, but at an even larger, more pitiful scale. Sometimes so pathetic, some will either sympathize that person or will not say anything, due to the fail being so large that words cannot describe it.

EPIC

MIND-BLOWING

Spending a week in the jungle was a mind-

blowing experience

I just heard some pretty mind-blowing news

mind-blowing, life-changing news

PSYCHO- TALK

“We must now all embrace our inner garbage”

He embraced his wife and kissed his children These kids want to embrace what they learn and integrate it into their own lives It’s all about embracing our differences and imperfections and seeing them as beautiful and acceptable

PSYCHO-TALK

Celebrate your inner child ! Jane was about to buy a Chanel

handbag for $ 3,000, but her inner censor stopped her right before she reached the cashier

I found my inner athlete – and lost 30 pounds

DYSFUNCTIONAL

Dysfunctional couples/parentsThe dishwasher is now dysfunctional – it

won’t dry the dishes properly. He won the race for governor promising to

fix a dysfunctional state government.The play is about a dysfunctional family

– the father is an alcoholic, the mother is a drug addict, the daughter ran away and the son tried to kill his father.

I CAN’T RELATE TO

I can’t relate to X= I don’t understand X I can’t relate to his desire to move to

BostonI can’t relate to his new girlfriend at all,

she’s such a boreThe kids need a teacher who can relate

to them.You're looking for a job? I can relate to

that!

BADLY

There's nothing that I can't have if I want

it badly enough

You don't know how badly I need to believe that

DO THE MATH

To figure something out. To come to a solution or conclusion based on other facts.

We will be without fuel in two hours' time, you do the math.

THINK OUTSIDE THE BOX

think in a creative, non-traditional way

Claire is always coming up with original ideas and thinking outside the box. She thought up a staggered schedule which lets all of us take off two days a week every day.

MULTITASKING

The secretary is good at multitasking. She can answer the phone while she’s working on the e-mail and putting new entries into her boss’s calendar.

There is an epidemic of multitasking on the road. Driving and talking are automatic.

QUALITY TIME

Even if you only spend fifteen minutes a day with your child after work, that has to be quality time

CELEBRATE

The USA really does allow you to celebrate who you are

Celebrate soy: work in two servings of soy into your diet a day.

Celebrate Canada: It’s a wonderful country

CELEBRATE DIVERSITY

WALK THE WALK

We see that President Obama can talk the talk. What we all need is that he walks the walk.

You can’t count on love just happening. You need to walk the talk.

AT THE END OF THE DAY

He's smart, and he needs the work and at the end of the day, he is a good

guy.

DISCUSSING THE WORDS

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

WHICH WORD IS MEANT?

REFERENCES

«Слова-хамелеоны и метаморфозы в современном английском языке» Линн Виссон, «Р.Валент», 2010 г

Urbandictionary.com corpus.bye.edu – American soap operas