Buying a web renewal project
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Buying a web renewal project North Patrol Oy 2014 / 2014-05-13 / Helsinki 1 Perttu Tolvanen, Web & CMS Expert, @perttutolvanen
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Buying web renewal projects. Two different approaches: a) prototype first, b) MVP first.
Transcript of Buying a web renewal project
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Buying a web renewal project
North Patrol Oy 2014 / 2014-05-13 / Helsinki
Perttu Tolvanen, Web & CMS Expert, @perttutolvanen
2 © 2014 North Patrol Oy
Advisor in web renewal
- Helps clients in choosing partners, selecting technologies and competitive bidding
- Independent of digital agencies and systems suppliers
- Helsinki-based, but most clients operate in Northern Europe / Scandinavia / Russia
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Agenda
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Buyer's pains
Fix the concept through a prototype
Version 1.0 of the service quickly live
Two different approaches to a renewal project
A B
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Buyer's pains
• Between a rock and a hard place…– Own management wants results at a fixed price, quickly and with high quality…– Project manager worries about resource sufficiency…– Yet partners only talk about agility and the hell of fixed pricing…
• Everyone agrees design and implementation must not be separated…– But where are partners both Marketing and IT can accept?
• Development of the web has again placed digital agencies into focus…– But where are the digital agencies that can successfully implement large projects and
even have competencies for the technologies they choose? – … and if only someone else were using those technologies in this country…
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The world has become clearer…
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Web service
Web forms, small apps etc.
"Extranet" services
("anything thatrequires login")
- … but still, many times even the web service is something special and the basic functions of a CMS are not enough.
- For example, communities and large online stores are typically challenging.
- Sometimes, extranet services require a CMS as their platform.
These are usually two separate worlds. One is on a CMS, the other more or less a customized entity.
+ online store
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Two different starting points
• "We are building something totally new and magnificent.“• "We require top-class design, something awesome!“• "We want to test with users, and commit our organization to the project."
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• "We know pretty well what we want."• "We want to go live quickly, then use feedback for improvement."• "We want to buy design and implementation from the same supplier."
Big expect-ations for the design
phase
Expect-ations focus on results
A
B
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Two different projects
• Concept along "the long road", up to an HTML prototype. Two bidding rounds, two partners.
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• Lightweight concept and project requirements definition. One bidding round, one partner.
Preparation:renewal ideas,
goals, restrictions
Concept design: results in an HTML prototype
Implementation with model suggested by
selected partner
Big expect-ations for the design
phase
Expect-ations focus on resultsPreparation: preliminary concept,
goals, restrictions, functional requirements, technology
selection
Implementation with model suggested byselected partner
A
B
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Technology selection milestones
• Concept along "the long road", up to an HTML prototype. Two bidding rounds, two partners.
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• Lightweight concept and project requirements definition. One bidding round, one partner.
Preparation:renewal ideas,
goals, restrictions
Concept design: results in an HTML prototype
Implementation with model suggested by
selected partner
Big expect-ations for the design
phase
Expect-ations focus on resultsPreparation: preliminary concept,
goals, restrictions, functional requirements, technology
selection
Implementation with model suggested byselected partner
A
B
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Summary
1. Forget layouts and long wireframe documents2. Make the design phase properly long, or really short3. Big choice: Do you first want an HTML prototype for collecting feedback from
users and your organization, OR, do you want to go live quickly with a 1.0 version (in Minimum Viable Product spirit)?
4. If you opt for long design, you can buy the first-phase implementation even at a fixed price—but don't dictate the implementation model
5. Short design inspires goal-based buying, for which agile methods are philosophically a good fit
6. Plan the incentive/control system for a goal-based model according to your own participation resources– The 50/50/50 model is a good starting point, but there are other viable models
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Contact information
Perttu TolvanenWeb & CMS Expert, PartnerNorth Patrol Oy
+358 50 368 [email protected]@perttutolvanen
www.northpatrol.com
Advisor in buying web projects
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We’ll find you a web project solution that fits your needs - not something that’s convenient for a vendor to build.
More information:www.northpatrol.com
Our main focus is at the critical stages of project planning, defining requirements and selecting the best partners. Additionally we support the implementation and assess the results.
North Patrol is your expert in selecting the best vendors and technologies for your next web project.
We are an independent consulting company without ties to system vendors, and can help select the best implementation plan and vendor to save you headaches in the long run.
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BUYER´S GUIDE TO WEB PROJECTSwww.northpatrol.com/blog
