Keurig Media Buying Sample Project

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    KJZTNE HGAAJJ

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    Drnme Kjurne tg tfj

    hgaajj lrnmknme iulnjmhj

    @JLNI GDOJH\NQJ

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    Nmhrjisj iwirjmjss tfrguef i ygumejr tirejt lj`geripfnh Rrg`gtj sicjs i`gme tfgsj icrjily nmtjrjstjl wntf tfj

    purhfisnme pgwjr tg duy i Kjurne# nj? gur gcljr lj`geripfnh

    Nmtrgluhj Kjurne is tfj hitjegry cjiljr wfncj rinsnmeiwirjmjss idgut tfj snmecj hup pgl hgaajj lnspjmsjr

    @JLNI GDOJH\NQJX

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    Xjcjht tfj rneft `jlni tg rjihf tfj rneftpjgpcj it tfj rneft tn`j tfj `gst tn`js agr tfj

    cjist i`gumt ga `gmjy

    FGU UJTJ LGNME N\

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    @jlni Gdojhtnvj

    Driml Gvjrvnjw \irejt Iulnjmhj Hg`pjtntgrs @jlni Tjsjirhf \ggcs Rcimmnme Xtritjey @jlni Tjsjirhf \ggcs \n`nme

    @jlni Rcim

    Acgwhfirt @jlni Tjpgrt Hirl @jlni Tjhg``jmlitngms Hgmsnljrjl# Dut Mgt

    Tjhg``jmljl

    Mjxt Xtjps

    \IDCJ GA HGM\JM\X

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    Kjurne ns i snmecj hup hga ajj `ikjr hg`pimy tfit nshgmtjmt gm drjwnme jxhjccjmhj gmj hup it i tn`j

    Driml `nssngm ns sn`pcj? Hfggsj Drjw JmogyHgaajj sfgucl icwiys dj sjrvjl arjsf -- oust cnkj nm i

    egur`jt hgaajj sfgp wfjrjvjr ygu irj

    DTIML GQJTQNJU

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    \fj K-Hup ns jssjmtnic tg tfj driml Ufy drjw hgaajj i pgt it i tn`j wfjm wj lrnmk nt i hup it i tn`j7

    Kjurne `jims jxhjccjmhj nm Luthf Rirtmjrsfnps wntf wjcc kmgwm sustinmidncnty drimls# suhf is

    pirjmt hg`pimy Erjjm @gumtinm Hgaajj Tgistjrs# fjcps dggst

    tfj driml nljmtnty

    DTIML GQJTQNJU

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    Dulejt iwirj nmlnvnluics iejl 4:-1< wfg lrnmk upwirls ga 9:hups ga hgaajj i wjjk

    Uj fivj hfgsjm tg drjik up tfns cirej# ejmjric lj`geripfnhnmtg twg sudsjt ergups tg djttjr tirejt tfj nmlnvnluics nmsnlj

    ga tirejt lj`geripfnh

    \ITEJ\ IZLNJMHJ

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    Nmlnvnluics iejl 4:-8< Nmljx ga 928 \fjsj ygume ilucts fivj cn`ntjl spjmlnme pgwjr Fgwjvjr# tfjy him stncc duy mnhj tfnmes djhiusj ga tfjnr

    ljpjmljmhj gm tfjnr ai`ncnjs

    \fjsj nmlnvnluics sjj hgmsjrvitngm is tfj mgr` iml djcnjvjtfit jmvnrgm`jmticcy-arnjmlcy prihtnhjs sfgucl dj nmhgrpgritjl

    nmtg liy tg liy cnaj

    \fjsj nmlnvnluics irj ljanmjl tfrguef tjhfmgcgey

    \ITEJ\ IZLNJMHJ? @NCCJMMNICX

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    Nmlnvnluics iejl 8

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    Xtihy iml @nkj irj 41 yjir gclygume prgajss ngmics tfit rjhjmt cyeriluitjl a rg` Xyrihusj EriluitjX hfggc

    \fjyvj djjm lit nme agr i ajw yjirs #iml irj dgtf hur rjmt cy c nv nme it fg`j

    umt n c tfjy him sivj up jmguef `gmjytg `gvj nmtg im ipirt`jmt tgejtfjr

    Xtihy wgrks it fjr liyt n`jihhgumt nme ogd lur nme tfj wgrk wjjk#iml wint rjssjs gm tfj wjjkjmls agri c n t t cj d n t ga spjmlnme `gmjy

    @nkj ns im Ihhgumt Hggrlnmitgr it is`ic c ilvjr t ns nme iejmhy # iml nshur rjmt cy siv nme tg duy Xtihy tfj\n a aimy s drihjcjt tfit sfjs sudt cyilljl tg fjr I`izgm Gmc nmj

    Unsfc ns t @nkjs ogd ga tjm sjmls fn` gm liy

    tr nps tg shf`ggzj wntf pgtjmt ni ch c njmts Fj lr nmks it cjist 92 hups gahga ajj i liy tg kjjp fn`sjca pj rky

    @JJ\ X\IH^ IML @NKJ

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    Cnsi iml Lgm irj i vjry hirjjrgrnjmtjl hgupcj Cnsi ns

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    \issn`g Icsg i snmecj hup hgaajj drjwjr Fis t-lnshs nmstjil ga k-hups Xjrvjs i virnjty ga lna ajrjmt hgaajj drimls# suhf is Ejvicni# Xuhfirl#

    iml \wnmnmes

    Him argtf iml stji` `nck Ilvjrtnsnme? \Q# mjwspipjr# iml gmcnmj

    @r Hgaajj \fj hcissnh hgaajj `ikjr Cgwjr prnhj pgnmt tfim snmecj hup hgaajj drjwjrs# iml i trustjl

    driml

    Ejttnme gutlitjl# ihtuiccy tji`jl up wntf Kjurne tg `ikj i hfjipjrvjrsngm ga nts snmecj hup lnspjmsnme `ihfnmj

    HG@RJ\N\GTX

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    Lumknm Lgmuts Hgmvjmnjmhj gm tfj eg Cgw prnhj pgnmt Qirnjty ga acivgrs Ilvjrtnsnme? tv# rilng# GGF# gmcnmj

    Xtirduhks Xpjhniccy hriatjl iml hustg`nzidcj lrnmks Fnef j`pfisns gm quicnty Cuxurngus ajjc Fnefjr prnhj pgnmt Ugrl-ga-@gutf ilvjrtnsnme ! pirtmjrsfnps

    HG@RJ\N\GTX

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    @JLNI TJXJITHF \GGCX

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    \rjmls tg kjjp nm `nml idgut gur lj`geripfnhs? Hgupcjs iml cirejr fgusjfgcls gwm iml usj `grj djvjriej `iknmesnmecj pgl ljvnhjs iml sfgucl dj ajiturjl nm ils aghusnme gm jisj ga

    usj iml hgmvjmnjmhj

    Cgw pjmjtritngm ga snmecj pgl hgaajj `ikjrs sueejsts i`pcjgppgrtumnty agr ljvjcgpnme tfj `irkjt# jspjhniccy wfjm lrnp hgaajj

    `ikjrs lj`iml rjpcihj`jmt

    RCIMMNME X\TI\JENJX

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    Hi`pinem wgucl rum @irhf tfrguef Ljhj`djr \fj `jlni pcim agr dgtf lj`geripfnh sudsjts wgucl stirt nm @irhf

    4:-8< ergup pucsnme gut agr tfj su``jr iml strgmecy pucsnme dihk nm wntftfj fgcnliy sjisgm

    8:-:< rj`inms `grj hgmstimt tfrguefgut tfj luritngm ga tfj hi`pinem#pucsnme strgmecy nm tfj fgcnliy sjisgm

    \N@NME

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    OUfncj gm fns cumhf drjik#@nkj erids i hgpy ga

    Tgccnme Xtgmj iml imgvjrprnhjl hup ga hgaajj

    arg` tfj mjwsstiml

    O@nkj sjttcjs nm tg fns sjit gmtfj acneft fg`j# tiknme

    ilvimtiej ga tfj arjj Un-AnDy tfj tn`j fj cimls# fj fis

    hiueft up gm fns aivgrntjsfgws gm Fucuhg`

    O@nkj ns icrjily it tfj inrpgrttg acy tg i hcnjmt `jjtnme agr

    tfj liy Is fj pissjs dy iKjurne il spgt# fj wnsfjs fj

    wgucl fivj n`dndjl nm i hupga hgaajj djagrj fj sjt gut

    agr tfj liy

    OIatjr i citj lnmmjr# @nkjumwnmls wntf Xtihjy gm tfj

    hguhf is fj rjils tfj citjstUnrjl iml Xtihjy acnps

    tfrguef Drnljs# envnme ousti ajw sudtcj fnmts

    99?22p`

    1?82i`

    94?22

    p`

    6?82

    p`

    @JLNI HCGHK | 4:-8< XZDXJ\

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    OUfncj gm fjr acneft# Cnsipnhks up i hgpy ga

    Xgutfwjst Xpnrnt tg rjilagr tfj luritngm ga fjr

    acneft

    OGmhj it tfj fgtjc# Cnsifis sg`j arjj tn`j tg

    hfjhk fgw wjcc fjraivgrntj diskjtdicc tji`

    airjl nm cist mnefts ei`jgm HDXspgrtshg

    OCnsi irrnvjs it tfj I\Cinrpgrt tg dgirl fjr jircy

    acneft tg M^H Ufncj nm tfjinrpgrt sfj pissjs dy i

    `uctntulj ga Kjurne spgtstfrguefgut tfj inrpgrt

    ODjagrj aiccnme iscjjp agrtfj mneft# Cnsi ecimhjs

    tfrguef fjr hgpy gaTummjrs Ugrcl tg pcim

    fjr `grmnme wgrkgut gmtfj eg

    92?22p`

    6?82i`

    99?82i`

    :?82p`

    @JLNI HCGHK | 8:-:< XZDXJ\

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    @JLNI RCIM

    Lj`geripfnh

    4:-8