Keurig Media Buying Sample Project
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Transcript of Keurig Media Buying Sample Project
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7/29/2019 Keurig Media Buying Sample Project
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KJZTNE HGAAJJ
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7/29/2019 Keurig Media Buying Sample Project
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Drnme Kjurne tg tfj
hgaajj lrnmknme iulnjmhj
@JLNI GDOJH\NQJ
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7/29/2019 Keurig Media Buying Sample Project
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Nmhrjisj iwirjmjss tfrguef i ygumejr tirejt lj`geripfnh Rrg`gtj sicjs i`gme tfgsj icrjily nmtjrjstjl wntf tfj
purhfisnme pgwjr tg duy i Kjurne# nj? gur gcljr lj`geripfnh
Nmtrgluhj Kjurne is tfj hitjegry cjiljr wfncj rinsnmeiwirjmjss idgut tfj snmecj hup pgl hgaajj lnspjmsjr
@JLNI GDOJH\NQJX
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7/29/2019 Keurig Media Buying Sample Project
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Xjcjht tfj rneft `jlni tg rjihf tfj rneftpjgpcj it tfj rneft tn`j tfj `gst tn`js agr tfj
cjist i`gumt ga `gmjy
FGU UJTJ LGNME N\
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@jlni Gdojhtnvj
Driml Gvjrvnjw \irejt Iulnjmhj Hg`pjtntgrs @jlni Tjsjirhf \ggcs Rcimmnme Xtritjey @jlni Tjsjirhf \ggcs \n`nme
@jlni Rcim
Acgwhfirt @jlni Tjpgrt Hirl @jlni Tjhg``jmlitngms Hgmsnljrjl# Dut Mgt
Tjhg``jmljl
Mjxt Xtjps
\IDCJ GA HGM\JM\X
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7/29/2019 Keurig Media Buying Sample Project
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Kjurne ns i snmecj hup hga ajj `ikjr hg`pimy tfit nshgmtjmt gm drjwnme jxhjccjmhj gmj hup it i tn`j
Driml `nssngm ns sn`pcj? Hfggsj Drjw JmogyHgaajj sfgucl icwiys dj sjrvjl arjsf -- oust cnkj nm i
egur`jt hgaajj sfgp wfjrjvjr ygu irj
DTIML GQJTQNJU
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7/29/2019 Keurig Media Buying Sample Project
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\fj K-Hup ns jssjmtnic tg tfj driml Ufy drjw hgaajj i pgt it i tn`j wfjm wj lrnmk nt i hup it i tn`j7
Kjurne `jims jxhjccjmhj nm Luthf Rirtmjrsfnps wntf wjcc kmgwm sustinmidncnty drimls# suhf is
pirjmt hg`pimy Erjjm @gumtinm Hgaajj Tgistjrs# fjcps dggst
tfj driml nljmtnty
DTIML GQJTQNJU
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7/29/2019 Keurig Media Buying Sample Project
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Dulejt iwirj nmlnvnluics iejl 4:-1< wfg lrnmk upwirls ga 9:hups ga hgaajj i wjjk
Uj fivj hfgsjm tg drjik up tfns cirej# ejmjric lj`geripfnhnmtg twg sudsjt ergups tg djttjr tirejt tfj nmlnvnluics nmsnlj
ga tirejt lj`geripfnh
\ITEJ\ IZLNJMHJ
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7/29/2019 Keurig Media Buying Sample Project
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Nmlnvnluics iejl 4:-8< Nmljx ga 928 \fjsj ygume ilucts fivj cn`ntjl spjmlnme pgwjr Fgwjvjr# tfjy him stncc duy mnhj tfnmes djhiusj ga tfjnr
ljpjmljmhj gm tfjnr ai`ncnjs
\fjsj nmlnvnluics sjj hgmsjrvitngm is tfj mgr` iml djcnjvjtfit jmvnrgm`jmticcy-arnjmlcy prihtnhjs sfgucl dj nmhgrpgritjl
nmtg liy tg liy cnaj
\fjsj nmlnvnluics irj ljanmjl tfrguef tjhfmgcgey
\ITEJ\ IZLNJMHJ? @NCCJMMNICX
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7/29/2019 Keurig Media Buying Sample Project
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Nmlnvnluics iejl 8
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7/29/2019 Keurig Media Buying Sample Project
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Xtihy iml @nkj irj 41 yjir gclygume prgajss ngmics tfit rjhjmt cyeriluitjl a rg` Xyrihusj EriluitjX hfggc
\fjyvj djjm lit nme agr i ajw yjirs #iml irj dgtf hur rjmt cy c nv nme it fg`j
umt n c tfjy him sivj up jmguef `gmjytg `gvj nmtg im ipirt`jmt tgejtfjr
Xtihy wgrks it fjr liyt n`jihhgumt nme ogd lur nme tfj wgrk wjjk#iml wint rjssjs gm tfj wjjkjmls agri c n t t cj d n t ga spjmlnme `gmjy
@nkj ns im Ihhgumt Hggrlnmitgr it is`ic c ilvjr t ns nme iejmhy # iml nshur rjmt cy siv nme tg duy Xtihy tfj\n a aimy s drihjcjt tfit sfjs sudt cyilljl tg fjr I`izgm Gmc nmj
Unsfc ns t @nkjs ogd ga tjm sjmls fn` gm liy
tr nps tg shf`ggzj wntf pgtjmt ni ch c njmts Fj lr nmks it cjist 92 hups gahga ajj i liy tg kjjp fn`sjca pj rky
@JJ\ X\IH^ IML @NKJ
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Cnsi iml Lgm irj i vjry hirjjrgrnjmtjl hgupcj Cnsi ns
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\issn`g Icsg i snmecj hup hgaajj drjwjr Fis t-lnshs nmstjil ga k-hups Xjrvjs i virnjty ga lna ajrjmt hgaajj drimls# suhf is Ejvicni# Xuhfirl#
iml \wnmnmes
Him argtf iml stji` `nck Ilvjrtnsnme? \Q# mjwspipjr# iml gmcnmj
@r Hgaajj \fj hcissnh hgaajj `ikjr Cgwjr prnhj pgnmt tfim snmecj hup hgaajj drjwjrs# iml i trustjl
driml
Ejttnme gutlitjl# ihtuiccy tji`jl up wntf Kjurne tg `ikj i hfjipjrvjrsngm ga nts snmecj hup lnspjmsnme `ihfnmj
HG@RJ\N\GTX
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Lumknm Lgmuts Hgmvjmnjmhj gm tfj eg Cgw prnhj pgnmt Qirnjty ga acivgrs Ilvjrtnsnme? tv# rilng# GGF# gmcnmj
Xtirduhks Xpjhniccy hriatjl iml hustg`nzidcj lrnmks Fnef j`pfisns gm quicnty Cuxurngus ajjc Fnefjr prnhj pgnmt Ugrl-ga-@gutf ilvjrtnsnme ! pirtmjrsfnps
HG@RJ\N\GTX
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@JLNI TJXJITHF \GGCX
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7/29/2019 Keurig Media Buying Sample Project
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\rjmls tg kjjp nm `nml idgut gur lj`geripfnhs? Hgupcjs iml cirejr fgusjfgcls gwm iml usj `grj djvjriej `iknmesnmecj pgl ljvnhjs iml sfgucl dj ajiturjl nm ils aghusnme gm jisj ga
usj iml hgmvjmnjmhj
Cgw pjmjtritngm ga snmecj pgl hgaajj `ikjrs sueejsts i`pcjgppgrtumnty agr ljvjcgpnme tfj `irkjt# jspjhniccy wfjm lrnp hgaajj
`ikjrs lj`iml rjpcihj`jmt
RCIMMNME X\TI\JENJX
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7/29/2019 Keurig Media Buying Sample Project
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Hi`pinem wgucl rum @irhf tfrguef Ljhj`djr \fj `jlni pcim agr dgtf lj`geripfnh sudsjts wgucl stirt nm @irhf
4:-8< ergup pucsnme gut agr tfj su``jr iml strgmecy pucsnme dihk nm wntftfj fgcnliy sjisgm
8:-:< rj`inms `grj hgmstimt tfrguefgut tfj luritngm ga tfj hi`pinem#pucsnme strgmecy nm tfj fgcnliy sjisgm
\N@NME
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7/29/2019 Keurig Media Buying Sample Project
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OUfncj gm fns cumhf drjik#@nkj erids i hgpy ga
Tgccnme Xtgmj iml imgvjrprnhjl hup ga hgaajj
arg` tfj mjwsstiml
O@nkj sjttcjs nm tg fns sjit gmtfj acneft fg`j# tiknme
ilvimtiej ga tfj arjj Un-AnDy tfj tn`j fj cimls# fj fis
hiueft up gm fns aivgrntjsfgws gm Fucuhg`
O@nkj ns icrjily it tfj inrpgrttg acy tg i hcnjmt `jjtnme agr
tfj liy Is fj pissjs dy iKjurne il spgt# fj wnsfjs fj
wgucl fivj n`dndjl nm i hupga hgaajj djagrj fj sjt gut
agr tfj liy
OIatjr i citj lnmmjr# @nkjumwnmls wntf Xtihjy gm tfj
hguhf is fj rjils tfj citjstUnrjl iml Xtihjy acnps
tfrguef Drnljs# envnme ousti ajw sudtcj fnmts
99?22p`
1?82i`
94?22
p`
6?82
p`
@JLNI HCGHK | 4:-8< XZDXJ\
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OUfncj gm fjr acneft# Cnsipnhks up i hgpy ga
Xgutfwjst Xpnrnt tg rjilagr tfj luritngm ga fjr
acneft
OGmhj it tfj fgtjc# Cnsifis sg`j arjj tn`j tg
hfjhk fgw wjcc fjraivgrntj diskjtdicc tji`
airjl nm cist mnefts ei`jgm HDXspgrtshg
OCnsi irrnvjs it tfj I\Cinrpgrt tg dgirl fjr jircy
acneft tg M^H Ufncj nm tfjinrpgrt sfj pissjs dy i
`uctntulj ga Kjurne spgtstfrguefgut tfj inrpgrt
ODjagrj aiccnme iscjjp agrtfj mneft# Cnsi ecimhjs
tfrguef fjr hgpy gaTummjrs Ugrcl tg pcim
fjr `grmnme wgrkgut gmtfj eg
92?22p`
6?82i`
99?82i`
:?82p`
@JLNI HCGHK | 8:-:< XZDXJ\
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@JLNI RCIM
Lj`geripfnh
4:-8