Buyer’s Guide To Video Interviewing Software · 2016. 11. 10. · Buyer’s Guide To Video...

Buyer’s Guide To Video Interviewing Software

shineinterview.com 2

60Percentage of US Hiring Managers using Video Technology for Recruitment 7

Time Saved in trying to schedule in early stage telephone interviews

How much Video Interviewing Saves Recruitment Travel Costs by. 65

Predicted to be 6.1 billion smartphone users worldwide by 2020.

6.1BILLION

http://shineinterview.com


Introduction Video Interviewing is certainly here to stay. Not only that but it is being adopted as the choice route to acquiring top talent for many global companies. Why? Not only does it save the time and budget that you’re often hearing about by vendors, but it also appeals to both candidates as well as employers.

With the increase of smartphone usage (increasing to 6.1 billion worldwide users by 2020) and evidence that candidates predominantly use their phones for job searches and applications, video interviewing means that you’re more likely to secure a higher response rate to your roles and enables both search and application from the same device.

Candidates like to be interviewed at times and places to suit them. We’ve all experienced let downs from first round telephone interviews…video interviewing reduces the likelihood those let downs.




Why Shine? We’re well qualified to provide you with a definitive buyer’s guide as buyers and potential users were very much central to the early development of Shine.

Numerous hiring managers and recruitment agencies were consulted to ensure that Shine offered a fresh take on an existing solution, learning from their frustrations with other video interviewing platforms and created using future proof technology. Many of the businesses consulted are now using Shine in their recruitment process and they’re still contributing to the product’s development to ensure it continues to improve and innovate.

This buyer’s guide will walk you through the candidate experience and expectations as well as what you, as an employer, should be expecting from a video interviewing solution. We will also be exploring due diligence and looking at the commercial aspect of purchasing a solution.




The Candidate Journey

So Many Devices…So Little Time

User experience and support is key here. Not just the candidate’s experience of using the technology but also the support they get as and when it is needed.

User Experience

We should always remember that candidates have access to more devices than you could ever imagine and some people might still be limited to just a computer with a simple webcam. So you need to make sure that whatever software you choose is available on multiple devices.

• All smart phones • All tablets - iOS, Android, Kindle • All modern web browsers

No more downloads please!

When using phone or tablets, your candidates can simply download the App, which is easy, but when they are using their desktop, the last thing your candidate wants is to download tools to help them apply. They’ll




How you communicate with your candidates is key

It should be a fully branded experience when you communicate with your potential employees. First impressions matter.

Make sure you:

• Can provide a fully branded, professional looking experience, so when they use the technology it carries your branding


just want to go through their web browser. So make sure the video interviewing software you choose doesn’t require Flash downloads and uses HTML 5 for recording which keeps things much more simple for your users.

Practice makes perfect

You’d be surprised at just how many candidates are drawn to video interviewing for the opportunity to practice their answers. As employers you can choose whether this is an option or not.

Ask your vendor:-

• Do I have the option to turn on or off the ability for candidate rehearsals and the opportunity for them to watch their recordings?

• Can I give the candidate the option to view or re-record live answers if they want to?



• You can send automatic reminders by email or SMS if your candidate has not completed their interview or it looks like they’re experiencing difficulties

Supporting Role


At Shine, we see our role within your recruitment process as very much supporting you. You’re the star in this process, and that’s why we offer a fully branded experience. And when you need it, we’re here around the clock for you and your candidates. We provide you with technology innovative enough for you to simply plug and play. We aspire to the same experience you’d get with your first Apple iPhone…so intuitive you shouldn’t need hand holding.

However, we do hold your hand if you need us to!

As a standard from any vendor you should expect nothing less than:-

• 24/7 Telephone helpline support • An online self service help desk • Email support • Multilingual support • No limit to the number of cases that can be raised • Short response time – no less than 70% within an hour of

raising the question



Your Employer Journey

A true partnership

You want to choose a vendor that ensures your on-boarding process is smooth but then doesn’t just leave you. You’ll want best practice shared with you, statistics from other customers on success rates – to make sure your campaigns are as effective as they could be and you’ll want the same level of high customer care that your candidates should be getting.

An IT Manager’s questions

It’s handy for us that Shine’s founder, David Copple, was a Chief Technology Officer in a past life so you’ll have no problem with introducing a software that is CTO/IT Manager friendly.

Any software that you’re purchasing should:-

• Integrate easily with your other technology – have an open API (see due diligence)

• Not require Flash downloads




What to expect for your user experience

You need to make sure whichever solution you are choosing that it is available securely on multiple devices – you should be able to browse applicants and set up interviews from your desktop, your phone or tablet. You might spend half your time on trains or working from home, so you need technology that can travel with you just as easily as it would be to check your Facebook on the go!

Ensure that all videos are fully hosted so you don’t have to download and store prior to viewing.

Employer Branding

You know that employer branding is critical to making a good hire and one thing that you should expect from any vendor - as a must have - is that you get to offer a fully branded experience to the candidate.

You might think of branding as your company logo and colours, but you should also consider the ability to set personalised from addresses for system emails or SMS messages, and check that you can configure any system text so that it is aligned to your company style.




You might also want to make sure that any sub-accounts are also branded – important for any Group style companies. Including company branded videos is also a great way to engage candidates.


The tech and due diligence

When choosing a video interviewing software provider remember to check:-

• That it integrates easily with all other technology that you’re using – Make sure it has an API – think about any Applicant Tracking System you use, your CRM, or social plugins – you want whatever solution you bring into the mix to support and enhance the whole experience. Shine can currently share data with 400 other platforms including bespoke ones

• If it is available in multiple languages – if this is important to you you’ll want to know details or additional pricing up front

• Data Security is incredibly important – make sure the Vendor hosts the platform in an ISO 27001 Certified Data Centre and that you, as the client, own all the data and can download it at anytime

• Is it future proof? Make sure the software uses HTML 5 for recording – not Flash i.e. there should be nothing to download if using in a browser



No Limits!

Read the small print! Make sure that there are:-

• No limits to the amount of videos in your corporate video library • Unlimited users • Unlimited accounts and sub accounts

You’ll also want to make sure you can:-

• Have a simple way to create roles – a simple wizard works best for this • Share directly and intuitively with social media • Optionally create public job description pages and allow candidates to

register themselves

Measure Measure Measure

If you’re investing in a technology that will improve KPIs within your business, you’ll need an effective way to track it all.

With a video interviewing platform, you should always expect:-

• Detailed reporting on uptake • Scoring analysis (see below) • What stage your candidates are at in their interview process




You should also be able to export all of this data at the touch of a button too!

Tracking is particularly important for recruitment agencies and internal recruiters keeping up with whether hiring managers have reviewed videos.


Scoring Candidates

Data to score candidates, particularly when there is a panel involved, is one of the most popular and important elements of video interviewing.

It helps collaboration between hiring managers and stakeholders who may not all be in the same location. It also helps initial ‘sifters’ to share their scores with more senior hiring managers.

Importantly, it allows admin to verify compliance and guard against unconscious bias. Data can show how ratings are created by each reviewer, compared against other reviewers over time

Take Note

You should also have the ability to add ratings and notes to each interview and multiple reviewers should be able to collaborate and share notes within a configurable framework.




Drag and Drop

We talked earlier how Shine is super intuitive. Nowadays as smartphone or tablet users we expect everything to be as simple as dragging and dropping your selections. You’ll be able to do this with candidate selections too. Not all video interviewing platforms allow you to do this.

The technology is outdated and not as intuitive as you might want it to be when you finally get to use it. That is one reason why we insist you have a demo and make sure you see it in action.

When you are sifting, you should also be able to watch or review any candidate’s video as many times as you wish or need to.

The Commercial Model

You’ll come across many different commercial models on the market and doing what’s right for your company’s preferred way of financing is important.

Here’s a check list of what to look out for when it comes to signing on the dotted line.



Fasten your seatbelt for some positive on-boarding

A robust and smooth on boarding process can make or break a relationship with a new supplier, so make sure you understand what the on boarding process is before signing on the dotted line.


A subscription that is based around the anticipated number of interviews

and features used so you’re not paying for anything you’re not using –

remember economies of scale

Only interviews that are actually started are counted

Make sure if you sign up to a subscription that it includes all software

updates and an input into the roadmap and development of the software

- your needs should remain important

Make sure your subscription always allows you to access old, dormant

interviews, even when the software has been updated

Ensure that the contract is flexible enough to scale with your needs

moving forwards




Do they?

• Check your branding on different devices • Set up your Email templates for notifications • Set configurable defaults for candidate text

notifications • Provide you with optional training • Provide you with a batch of interviews for your team to

take to learn the system

As well as training, you should also have a user guide, get set up with an Account Manager and receive all logins to any online tech support.

Ready to hire? With the right Video Interviewing Software provider chosen, all you need to do is create the roles and start promoting them.

At Shine, we like to continue to help support you once you’ve taken off with your first roles. From blogs, useful guides and account managers to support you every step of the way, we’re sure you’ll have a very pleasant flight.



Next Steps


To find out more about Shine’s video interview software and how we can help improve your recruitment strategy in ways that you and candidates alike will love, get in touch today.

You can call +44 (0)191 500 7875, or email [email protected].




Shine Evolve Business Centre Rainton Bridge Business Park Houghton-Le-Spring Tyne and Wear DH4 5QY

Phone: +44 (0)191 500 7875 Email: [email protected]

mailto:[email protected]

mailto:[email protected]


Buyer’s Guide To Video Interviewing Software · 2016. 11. 10. · Buyer’s Guide To Video...

Documents

Transcript of Buyer’s Guide To Video Interviewing Software · 2016. 11. 10. · Buyer’s Guide To Video...