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BUTYLE TAPE PLANNING PROCESS

BY

CHUCSHWAL SANGMHCHAIASST.MARKETING MANAGER

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Marketing Planning

An outline of a design to accomplish a specific objective:

In the new concept of marketing with “Input” Application Instructions “Process” Replace the original

“Output” Sales be able to target and intended accurate.

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Marketing Planning

Strengths of organization Products include adhesives and with a partner

business.

Weakness of organization Capacity in the period of adjustment.

Design for creating value We are Factory and Made to order.

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Marketing Planning

Market Need Market Share 20% of Butyl Tape Product.

(from 60Millions)

Wants Add new product to the plan of year 2012.

Existing competitors 4 Local company and Oversea : China, USA

Expected competitors Electronic Industrial Supplier

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Performing a situation analysis

4Ps 1H Products, Grow in a variety

of industries and individual entrepreneurs.

Price,  Import goods in the reference sample is attached.

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Performing a situation analysis

4Ps 1H Place,  To build a sales team responsible

for direct, because they need to grow steadily.

Promotion, The issuance of new supply should be free to create an impression of the company and its products are well to remember.

How, Measure jobs by 2012.

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Formulating basic assumptions

Applied DB will send the product to cover ASEAN.

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Setting objectives for what is being sold and to whom

The current sales plans to increase 

production in 2012 at this time

6 persons.

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Deciding how the objectives are to be

achieved

Customer reference to customer : Automobile Industrial Electronic Industrial Construction Industrial Shipbuilding or build a boat Industrial

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Scheduling and costing out the actions necessary for

implementation

Meet our customers like partners.

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Reference :

PPL • https://sites.google.com/site/adbbutyltape2/competitors

• http://www.pplmotorhomes.com/parts/caulks-sealants/48463.htm

TREMCO

• https://sites.google.com/site/adbbutyltape2/competitors

• http://www.tremcosealants.com/fileshare/instructions/butyltapeai.pdf

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