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Business Plan: Dunia Health

September 23, 2012

Mission and VisionWe are a mobile health technology company tethered to physical products and devices. We

provide overworked clinicians in low-resource settings tools to reduce the number of menial tasks thattake them away from direct patient care, and to thereby improve the quality of care they can provide to

patients. Our ultimate goal is to design and implement products suitable for low-resource and conflict-

afflicted regions, with the hope of positively affecting strained populations and reducing societal strive

through improved health care.

Pilot Product: Vaccine Alert System

Vaccine access in the Gaza Strip is irregular at best. Vaccines arrive from Tel Aviv, but are

frequently caught up within Gaza due to disagreements between Fatah and Hamas. When these conflicts

are resolved, large back-orders result in additional delays in shipping and production from vaccine

manufacturers and WHO stores in Copenhagen. Moreover, limitations on electrical power make it

impossible to store emergency stores of vaccines (many of which require refrigeration) in Gaza.We're creating a SMS-based vaccine alert system to notify parents when the vaccines theirchildren need arrive at their local clinic. A majority of people in Gaza have and use cellular phones, and

network infrastructure in the area is relatively strong. Clinics also catalog the phone numbers of patients,

making an automated alert system a viable alternative withoutrequiring additional work from health

workers. We're currently prototyping this system using open-source software from Frontline SMS.

Automated alerts on the availabil ity of vaccines relevant to their children will save time for parents,

provide for more efficient scheduling of vaccinations, and allow already-overworked nurses to concentrate

their efforts on ill patients.Beginning as an SMS-based system allows us to build a network of partners without incurring

significant costs, placing extremely minute service charges on patients via their standard cellular payment

plans. While uncertainty in vaccine supply is dictated by a complex set of sociopolitical factors, we can do

something simple and immediate to reduce uncertainty in parents, providing mental relief by allowingthem immediate access to incoming shipments. This also reduces the number of phone calls the clinic

receives with inquiries about vaccines shipments thereby allowing clinic staff to focus on patient care. We

hope to eventually create a more visually pleasing smartphone application for patients with higher-end

phones in higher-income regions, and to shuttle advertising revenue from this application to support our

efforts in refugee camps.

Strategy for Implementation and GrowthAt present, we are raising $10,000 in seed capital to move us through application prototyping,

initial marketing, and travel support for field testing. We plan to provide our partner clinics with subsidized

modems compatible with the Frontline SMS software, a straightforward web-based interface through

which to track and send information on vaccine supplies, and biannual maintenance. With no similarservices currently provided, we anticipate a capacity to dominate the market for vaccine monitoring at all

59 Palestinian refugee camps in Jordan, Lebanon, Syria, the West Bank, and the Gaza Strip and serving

a population of approximately 1.5 million.Phase I: Prototype & PartnershipsOctober 2012We plan to spend the next month developing a Frontline SMS-compatible web interface capable of

importing patient phone numbers from an existing long, and through which clinic health workers can

simply and quickly select patients to alert when vaccine shipments arrive. Phase II: Seed Sites & Field TestingDecember 2012

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In December 2012, we will conduct field testing at two clinical locations - an established funded hospital in

an urban location, and a clinic in a refugee camp to gain user feedback on how the alert system fits with

the needs of health workers operating at different scales and patients in two very different settings.Phase III: Initial ExpansionFebruary 2013After our product has been refined based upon user feedback, we plan to scale by expanding to five other

clinical sites, including vaccine stations run by the Nuseirat and Bureji UNRWA clinics in Gaza. At this

stage, we hope to gain the support of an international body, such as UNRWA or UNICEF, with the

intention of gaining an exclusive contract for long-term collaboration with clinics run by the organization.Phase IV: Country-Wide Expansion May 2013Provided successful implementation in multiple sites, our relationships with governing bodies will allow us

to expand to total coverage of refugee camps in multiple countries. With three months of service in our

five primary sites, we will begin analyzing the impact of our product by collecting data on calls from

parents requesting information on vaccines, nurse stress levels, and vaccine-preventable disease rates.

Our consistent relationships with each clinic may allow us to use these sites as launch pads for new low-

cost, mobile-based health services our team develops.Phase V: Back-End Development and Sustainable GrowthAugust 2013 and onwardOnce partner clinics have gained several months of experience with the system, we will begin

collaboration with primary vaccine stores in each region

for example, the three vaccine stores in Gazacharged with shipping vaccines to local clinics, and the location in Tel Aviv that ships vaccines to these

three stores. By strengthening communication across various levels of the vaccine supply chain, we hope

to encourage more reliable deliveries and to ultimately render our assistance unnecessary.