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Social Media in Business - FREE stuff that works! with Charlie Gunningham
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Social Media in Business
- FREE stuff that works!
with Charlie Gunningham
My Mission
“ putting media power backin our clients’ hands ”
Social Media in Business, Apr 2010 Slide 3
Social Media in Business
1. Facebook, Twitter & Youtube (& others…)
2. Blogging
3. Mobiles & „Apps‟
- what are the stats? should you do it?
- how do you do it? what not to do?
- examples? Q+A…
Social Media in Business, Apr 2010 Slide 4
I’m lucky,
I’ve seen
the future!
… and it’s
good news!
Social Media in Business, Apr 2010 Slide 5
”
Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them
”
“
Social Media in Business, Apr 2010 Slide 6
Power that is SOCIAL MEDIA
- free
- powerful
- scares big media silly
- elected a President
- not being used by your competitors (yet)
Social Media in Business, Apr 2010 Slide 7
SOCIAL MEDIA – defined
Social media refers to FREE web sites whose
information comes from its USERS.
- incl facebook, twitter, blogs, youtube,
flickr, slideshare, foursquare, …
Social Media in Business, Apr 2010 Slide 8
Mark
Zuckerberg, Founder, Facebook
Social Media in Business, Apr 2010 Slide 9
Biz Stone, Founder, Twitter.com
Social Media in Business, Apr 2010 Slide 10
Chad Hurley, Cofounder,
Youtube.com
Social Media in Business, Apr 2010 Slide 11
NOW Age of Social (media)
1994 Age of Surf
1998 Age of Search
Social Media in Business, Apr 2010 Slide 12
“Markets are conversations”
conversations among humans sound human
natural, uncontrived, honest
public switch quickly
tell us something!
(then we might speak to you)
business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
Social Media in Business, Apr 2010 Slide 13
SOCIAL MEDIA + Biz = X?
- do we need it?
- should we?
- is it right?
Social Media in Business, Apr 2010 Slide 14
SOCIAL MEDIA + Biz =
1. Know you exist
2. Get to know/trust
3. Give you business
4. Refer you to others
Social Media in Business, Apr 2010 Slide 15
SOCIAL MEDIA in Aus
_ Facebook: 6mn visitors (+95% p.a.)
_ MySpace: 3.5mn (only +5%)
_ Twitter: 800,000 (up from 13,000)
_ 70%+ net users visited social netwks (+29%)
_ social media/ blogs more pop than personal email
10% of ALL time on Internet = on social media
Social Media in Business, Apr 2010 Slide 16
Cont…
to reach 50mn users
- it took radio 38 yrs, TV 13 yrs, Internet 4 yrs…
… it took Facebook 9 mths to get 100mn!
Social Media in Business, Apr 2010 Slide 17
At its most basic,
you could (should) be…
BLOGGINGon FACEBOOKon TWITTER
Social Media in Business, Apr 2010 Slide 18
Advantages SOCIAL MEDIA
- Cheap! and fast/instant
- Reach / Accessible
- Can be updated/improved
- Democratic (power to the little guy)
- It involves your clients (directly)
Social Media in Business, Apr 2010 Slide 19
BLOGS
- a “web log”
- leave comments, post
- Start your own
* go search/read/comment*
Social Media in Business, Apr 2010 Slide 20
THE RULES…
not expensive in $’s
Blog often, blog interesting
Show your passion
Encourage staff to blog
Be authenticIdeas spread
Allow public to comment
Social Media in Business, Apr 2010 Slide 21
BENEFITS? You’re asking the wrong question,
but since you asked…
Better Traffic & SEO to your site
Fun, empowering for you/staff
Listen + Learn from your public
Gather interesting content
What goes around comes around
“Markets are conversations”
Social Media in Business, Apr 2010 Slide 22
Look at blogs, read loads of them
If you had a soap box, what you speak about?
Start one today(it’s free – www.blogger.com)
How could your media
(your website) have a blog?
Social Media in Business, Apr 2010 Slide 23
Blogs are fantastic for SEO!
Social Media in Business, Apr 2010 Slide 24
Social Media in Business, Apr 2010 Slide 25
MarkAnderson’sBLOG
Social Media in Business, Apr 2010 Slide 26
Do your own FACEBOOK Page
free ‘n’ easy to set up
you’re in control
600,000 in Perth
more > 40 than < 20
500/day in Perth join
Social Media in Business, Apr 2010 Slide 27
Set up a FACEBOOK Group/Business Page
invite people in
publish events, goings on
interactive shop window
everyone gets to know
www.facebook.com/yourname
Social Media in Business, Apr 2010 Slide 28
www.facebook.com/aussiehome
Social Media in Business, Apr 2010 Slide 29
Linda Davis, real estate selling agent, Ledyard, CT
Social Media in Business, Apr 2010 Slide 30
Social Media in Business, Apr 2010 Slide 31
Linda Davis, Ledyard, CT
MY GOAL - top sales person
* concentrate on one area
* personal, be YOU, persist, don‟t YELL!
* yes, YOU DO HAVE TIME – prioritise
* have RULES, build relationships
Don‟t be “that guy” that abuses it!
Social Media in Business, Apr 2010 Slide 32
Post your own FACEBOOK Ads
Direct + targetted
Set a budget
Easy to set up, edit,
cancel + monitor
27mn+ views ($4000)
Social Media in Business, Apr 2010 Slide 33
FACEBOOK Policy
Addictive
Time Wasting
Haven’t got time!
You need a policy, and stick to it
Have a reason, WIIFT, part of marketing
Social Media in Business, Apr 2010 Slide 34
TWITTER! (your own + company)
100,000+ in Perth
Growing fast
Very easy to update
‘micro-blogging’
Word out, top of mind
Twitter.com/yourname
Social Media in Business, Apr 2010 Slide 35
http://twitter.com/aussiehome
Social Media in Business, Apr 2010 Slide 36
Upload movies to
Obama did 1,678
87 mn views
Av age 45-55 yrs
tag ‘perth real estate’
Youtube.com/yourname
Social Media in Business, Apr 2010 Slide 37
www.youtube.com/aussiehometv
Social Media in Business, Apr 2010 Slide 38
“perth real estate” search on Youtube…
Social Media in Business, Apr 2010 Slide 39
LINKEDIN.COM
Facebook for grown ups?
Professionals
Worth having a profile
Online CV
40 million members +
Social Media in Business, Apr 2010 Slide 40
Lower ad costs
targetted, effective marketing
Raise Traffic + improved rankings
Fun, empowering; learn & interact
Drive client loyalty
more sales and profits
MOST powerful when you mix them
Social Media in Business, Apr 2010 Slide 41
MOBILE
_ Last year, it didn’t figure
_ now = 10%+ traffic (30% w’ends)
_ by 2013, mobile web > PC web
_ 140,000 iPhone apps
_ App Store: 2bn downloads
_ Gen X (28-45) buy 60% homes,
their PC is their mobile
Social Media in Business, Apr 2010 Slide 42
MOBILE
1. Your site on mobile
2. Mobile apps
* we already do mobile sites
* & offering apps soon
Social Media in Business, Apr 2010 Slide 43Sherry Chris, CEO, Better Homes & Gardens Real Estate
Social Media in Business, Apr 2010 Slide 44
Social Media in Business, Apr 2010 Slide 45
iPhone
App >
Social Media in Business, Apr 2010 Slide 46
Tweetdeck
iPhone
App >
www.tweetdeck.com
Social Media in Business, Apr 2010 Slide 47
www.hootsuite.comHootsuite
iPhone
App >
Social Media in Business, Apr 2010 Slide 48
It’s no longer the 4Ps of marketing
(price, promotion, product, place)
It’s the 3 i’s ...
“Getting the right information to
the right eyes at the right instant”
Social Media in Business
- Thank you & Good Luck!
0411 092 669
- email me for these slides
- facebook.com/aussiehome
- twitter.com/aussiehome
MORE?
- SEO / Foursquare
Social Media in Business, Apr 2010 Slide 50REIWA Property Management Breakfast, 16th July 2009 Slide 50
Social Media in Business, Apr 2010 Slide 51
Social Media in Business, Apr 2010 Slide 52
Social Media in Business, Apr 2010 Slide 53
Social Media in Business, Apr 2010 Slide 54
Social Media in Business, Apr 2010 Slide 55
Foursquare
iPhone
App >www.foursquare.com
Social Media in Business, Apr 2010 Slide 56
Social Media in Business, Apr 2010 Slide 57
Social Media in Business, Apr 2010 Slide 58
Social Media in Business, Apr 2010 Slide 59
Social Media in Business, Apr 2010 Slide 60
Social Media in Business, Apr 2010 Slide 61
Social Media in Business, Apr 2010 Slide 62
Social Media in Business, Apr 2010 Slide 63
Business applications?
_ download the app, link to FB and twitter
_ add your own business
_ check in, and leave tips
_ tell others about it
_ check in @ work
_ ask people for reviews (tips)
