Business Use of Internet · Application for business planning and product development. Open source...

Business Use of InternetUrvashi Sharma Mishra

Dept. of Computer Sc. & IT

Hans Raj Mahila Maha Vidyalaya, Jalandhar

Definition

Internet is defined as the Information Super Highway to access information over the web.


Basics

World-wide global system of interconnected computer networks.

It uses the standard Internet Protocol -- TCP/IP (Transmission Control Protocol/ Internet Protocol).

Every computer in internet is identified by a unique IP address

IP Address- a unique set of numbers (such as 192.164.33.114) which identifies a computer location

Domain Name Server (DNS) is used to give name to the IP Address to locate a computer by a name


Evolution Of Internet

The concept of Internet was originated in 1969 and has undergone several technological & Infrastructural changes.

Origin of Internet -- Advanced Research Project Agency Network (ARPANET) developed by United States Department of Defense

Basic purpose -- to provide communication among the various bodies of government

Initially, there were only four nodes, formally called Hosts


ARPANET INTERNET

In 1972, the ARPANET spread over the globe with 23 nodes located at different countries and thus became the Internet

in 1983 when ARPANET was split into two interconnected networks: ARPANET and MILNET

The size of the Internet doubled when NSFnet joined the Internet in 1986

New technologies like TCP/IP protocols, DNS, WWW, browsers, scripting languages etc., help Internet to publish and access information over the web


URLs

On a Web page, a link is a built-in connection to another related Web page or part of a Web page. A link can be a word, phrase, or image. URLs make it possible to navigate using links, because each link is connected to a URL. When you click a link, the Web site or document associated with the URL is displayed. Some people refer to this activity of jumping from one Web page to another as surfing the Web.

URLs are registered for a standard fee. To acquire an appropriate URL, some companies are willing to spend a great deal more for a URL that already has been registered e.g. Compaq’s purchase of altavista.com for $3 million


Business Use of Internet


Introduction

The internet has become an essential tool for marketing and advertising. A business can present itself to customers with the use of a website or online advertisements. Many businesses now use the internet as a means of making customers aware of their current promotions. This can be very beneficial to businesses that are targeting a younger audience.


In Brief

The Internet gives more marketing options, benefits and platform for business than traditional methods.

Business owners can find tools for market research and data mining.

Application for business planning and product development.

Open source software application to start an online business.

Clients for products and services around the world.

Tool to track business performance and growth.

Cloud storage tool to store business data and information.


Contd…

Text, audio and video conferencing tools for instant business communication.

Business automation applications to reduce human presence.

Online accounting and bookkeeping software and apps.

Social media networks to build relationships with important people and for character development.

Online courses and learning platforms are to improve owner’s,


Contd…

employees business and marketing skill.

Payment gateway and online payment system to accept and send money etc. by the use of the internet.

Customer support tools that are useful to build healthy relationships and improve brand awareness.

Remote staff hiring platforms with unlimited talent and capacity to work on business goals and entrepreneurship dreams.

etc.


I - Keeping Up With Industry Trends and Competitive Intelligence

Stay current with what's going on in your industry: new products, conferences, executives comings and goings.

Track industry and company activities on the stock and bond markets.

Track government and industry tenders, procurement bids and contract awards.

Discover what your customers think, and are telling others, about your products and services.


Contd…

Track the latest regulatory and legislative initiatives related to your industry.

Research innovative developments and patent filings in your industry.

Discover what people are saying about your competitors' products and services.


II- General Research

Locate a supplier of products you need in your business.

Locate buyers, or new markets, for your products and services.

Find market information for a business plan.

Get evaluations of software and other products from people who have used them the way you want to use them.

Search for a new job, or employees, in your industry.


III – Customer Service & Sales

Find new customers for your product or service.

Obtain upgrades of computer software programs directly from the manufacturer, as soon as they are available.

Test software applications before you buy them.

Provide an ordering mechanism through the 'Net for people to directly buy your product or services.

Provide information for your investors by providing company background information and financial information,

Save on postage and other distribution costs by putting your product catalog and brochure information on the Web.


Business use of Internet- Contd…

Image Creating the right image is very important to

any business wishing to be a success. The internet can aid a businesses in achieving the perfect image. By having an effective website they can create the perfect web existence. Many businesses now also use social networking as a means of making themselves known to their target audience.


Communication Communication and interaction with customers is

vital to any business. The internet has ensured that this can be easily achieved. Businesses are able to communicate and interact with customers via email or instant messaging. Internet telephony such as Skype is now a popular method of communication and is used frequently by businesses in order to conduct virtual meetings with both customers and other businesses. The use of the internet also makes it easier for businesses to deliver messages to people working within the organisation.


https://www.cns-it.co.uk/services/email-relay-and-spam-filtering-service/

Information : The internet has simplified the way in which

businesses collects and records information. They are able to conduct effective research by searching on the web or by using online databases. An electronic record can then made of the information gathered. Important information such as the state of the stock exchange can also be obtained.


In addition, businesses that have an international presence are able to use the internet to conduct operations and communicate with people in offices that are based in different locations around the world. Transactions and payments can now also be made online which has simplified and sped up the payment process.


What is not on the internet for businesses?

Internet development is fast and awesome it is all for the business purposes. No, one can run anything on the Internet for longer if it is not giving him money at the end of the day.

So remember, from last 2 decades Internet lived because of business purposes. But in future business will live by the use of Internet. If there is not an internet connection and internet application is not integrated into the business system and processes then there is no business.


1. Marketing benefits on the Internet for business

There are various top quality advertisement platforms on the internet that help in getting a loyal customer, build trust, and increase workplace productivity.

Internet marketing is really beneficial for the business to sell products and services overseas and in any targeted location.

Internet marketing tools allow business owners to provide high values to the customers.

Marketing and advertising online is faster, cost effective, engaging, required less staff to manage and track campaigns market reach.


2. Market research for business plan and marketing strategies on the internet Internet helps to get consumer data, demand for

particular product and services, user behaviours and tools to track and monitor website traffic in real time.

Entrepreneurs need to create business and marketing plan by targeting markets, consumer demand, nation’s requirement, distribution cost and analysis of existing products etc.

There are various research tools on the internet that help to collect customer data, competitive analysis, price setting, product development, fashion, trends and analysis of market sizes in speed with high quality and accuracy.


3. Improve workplace and business productivity

Using Productivity tools, business process automation tools, marketing automation and cloud computing technologies in business are the ways that improve productivity in the workplace by using the internet.

Google Drive, Dropbox, SkyDrive, Asana, Google Analytics, Google Calendar and Evernote etc. applications are very beneficial for business.


4. Marketing automation Platforms

Automation mean internet application, software is used to manage, run and grow the business.

You can automate all the repetitive tasks of your business.

You can automate social media marketing, content marketing and email marketing, sales, customer management, employee management and business inventory management works.


5. Open doors for clients, 24/7 Business Services

Internet is running all the time. People are using the internet around the world according to their time.

Now to take advantage of internet you can create, market product and services on the internet 24 hours.

That is why Google, Facebook, Amazon etc. are big companies and they become successful in less time because they are open for people 24 hours.


6. Customer Support

Customer support is most essential part of business process. Using social media pages, chat plugin in a website is very beneficial and less costly to solve customer problems without the visiting physical location of business.


7. Remote Staff / Outsourcing

If you want a designer, app developer then you can hire talent on the internet. Hiring remote staff is not only reducing cost but also it is a great option to access worldwide talent.

using the internet for hiring people and companies on the internet is cost effective and fast.

It’s also helpful for graduates and skilled generation to work and build the career by using internet.


8. Employee training and development

Employee training and development is very important to grow and run a business successfully.

On the internet, there are various methods that your staff can access and they can improve their skill in their own pace.

Online courses, YouTube, blog are various sources for employees to improve job skills.


9. Internet Banking

Internet banking, payment wallets, mobile banking, POS machine and all kind of banking services enable business owners to speed the business transactions.

You can pay, transfer and receive money from customers.

You can also pay employees digitally by using the internet. Such as using payment gateway on the website enable a user to order product and pay you from their home.


10. Employee engagement

Employee engagement tools such as Slack, Trello, Skype etc. help them to be productive in the workplace.

An employee needs motivation and inspiration to do a certain task. When they see the other people of their company working online and are green in their chat room then they feel motivation and sense of duty to keep working.

Online employee engagement tool also helps them to show the report and progress at the end of the day.


11. Business Development Consultant

If a small business owner got a problem and need any sort of advice and suggestion then it’s tough to find right people offline quickly.

There are lots of information and knowledge for a small business owner on the internet. Just search on Google and get solutions.

They can also chat with an online business consultant by using video conferencing tools, Google Hangouts etc.


12. Grow your business

It takes more than min. 10 years for a small business owner to grow their business after starting from home in one state without money and marketing. But using the internet for marketing, sales and customer support can grow business in worldwide within 1-2 years; it can be in 6 months.


13. Customer Management System

Customer relationship tools are the applications that allow a business owner to find what to market & sell? When to market? What are the past feedbacks and market response for a particular product and services? Using customer relationship tools helps to solve these problems, and it is the best way to manage a relationship with the customers.

When you automate marketing, sales, customer support and other daily business operations it is the system that allows you to attract right customer, employee engagement and business growth.


14.Cloud storage for business

Online data storage application allows you to manage, secure, share and access business data and information anywhere in the world from any device.


15. Online Meetings and Video Conferencing

You can do meeting online by video conferencing, screen share, chats, presentation and can collaborate with the team in real time with fast and easy to use video conferencing applications.

Zoom, Cisco, Anymeeting, and Microsoft Office 365 video conferencing etc. tools and application are really beneficial to attend, take a business meeting from anywhere by the use of Internet.


16. Starting an internet business/investing and trading

The concept of home-based business is growing is due to the Internet. What you need an Internet and laptop to start a business in India and anywhere in the world. You even don’t need investors for business if you’re capable using computer technologies in your business.


17. Create an eCommerce website, Sell Online and Receive payment digitally

There are various types of bank account and services for business and merchant account is one of that features for business owners. A merchant account is used to accept payment from multiple methods such as from debit and credit cards.

You can also use various other applications such as Paypal etc. to receive payment from customers. This is how the internet can help you to sell and receive payment on the internet.


18. Business Blog

If small business and home business owners want to compete with big brands then they can do blogging on their website. In which they can write an article that is relevant for their targeted customer.

Another benefit of a business blog is that it helps you to understand customer behavior for your product.


19. Social networking for business

We need a social network to expand the business. We need the social network to attract the best talent to our company. We need social networks for marketing products and services and for learning new business skills.


20. Business data analytics and analysis

Data analytics tool on the internet allows us to track our past and present business performance and to take the future decision based on data, not on emotions.

Google Analytics, kissmatrics.com, Clearstory, Excel etc. are very beneficial to mine, collect, analyze customer data, customer behaviors, buying habits and marketing results etc.


21. Online contract signing / eSignature

The advantages for business owners signing documents digitally is that it’s quick, easy and you can sign any document from anywhere by the use of the internet.

HelloSgin, DocuSgin etc. are the companies and application that you can take advantages signing business documents by the use of Internet.


E-Commerce - Definition

E-commerce -- electronic commerce or EC -- is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.


E-Commerce

Today, more than 50 percent of Web sites are commercial.

Business to consumer e-commerce often allows buyers to purchase directly from businesses, eliminating the middleman and thus providing goods and services at lower costs.

Some of the advantages of e-commerce include: twenty-four hour access

global presence

two-way communication

decreased costs

lower product display and storage costs

reduced salesperson costs


Web Advertising

Businesses advertise with their own Web site or on another company’s Web site. The most successful Web advertisements are on popular sites, such as search engines. In terms of audience, advertising on the Web is expensive. Yet, Web advertisements do offer advantages:

Unlike traditional media advertising, which is passive (and often ignored by the audience), Web advertising is interactive. The audience expresses an interest in the product by clicking a hyperlink and choosing to view a Web ad.

For many products, Web users are the ideal customers. Web users tend to be students or highly educated consumers in their late 30s, with high average incomes.


Web Publishing

Deciding upon the purpose of the Web site and the audience for whom it is intended will make it easier to determine what should and should not be included on the Web site. Web publishing is an increasingly commonplace Internet activity. With the assistance of word processing packages, Web page authoring software, or Web sites that assist in the creation of Web pages, even elementary school children are developing personal Web pages.


Netiquette - Definition

Netiquette, which is short for Internet etiquette, is the code of acceptable behaviors users should follow while on the Internet.


Netiquette - Rules for e-mail, newsgroups, and chat rooms

Keep messages brief and use proper grammar and spelling.

Be careful when using sarcasm and humor.

Be polite and avoid offensive language.

Avoid sending flames (abusive messages) and spam (unsolicited junk mail).

Do not use all capital letters, which is the equivalent of SHOUTING!


Use emoticons (such as :) for smile) to express emotion.

Use abbreviations (such as BTW for by the way) for popular phrases.

Clearly identify a spoiler, which is a message that reveals a solution to a game or an ending to a movie or program.

Read the FAQ (frequently asked questions) document.

Do not assume all material is accurate or up-to-date.

Never read someone’s private e-mail.


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Business Use of Internet · Application for business planning and product development. Open source...

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