1.Strategy Technology and SMEsWhy am I here ? Commercial Solutions ManagerEdel IT Consulting BarCamp Africa UK FounderStart-up Weekend Accra Coach/JudgeHow to Implement Effective Strategy to become Competitive 28/11/2013@MissEDCofieEthelCofie.com 1

2. Why Strategy28/11/20132 3. Why StrategyKokoFirst in the Market Different delivery model Met a need and space in the marketNow , Several New Entrant into the spaceHow does Koko King stay relevant and Number 128/11/20133 4. Why StrategyWithout a clear business strategy: How will you know where you business is going ? How do you know what you need to do to get there Video28/11/20134 5. Why StrategyAmazons Strategy 1.Premium products @ non-premium prices. 2.Make money when people use our devices not when they buy our devices.3.Deep Integration Hardware, OS, key apps, cloud and services28/11/20135 6. What Businesses Want ? Increase profitability. Gain more market share. Increase approval ratings, or boost customer satisfaction.28/11/20136 7. Exercise :Lets Pick a business to model a strategy For ? Declining Sales Lowered market Share Secure Product Infusion of Capital given Good software Asset base ChillaxAny from the audience ?28/11/2013Winner of Start-up weekend Accra Good Publicity $1500 Funds Looking for potential Investors7 8. Strategy Questions (The Now) Really. why did they buy? no spinwe create compelling marketing materials and have hard-driving sales people that get customers buying product or are we solving a deep-seated customer need?What problem you are solving for todays users of your productAre you winning (Marketing vs. CompellingWhat are you customer SegmentsWho uses your products Are you operationally efficient1.Why are they buying from us? 2.What are their alternatives? 3.What do customers hate about us 28/11/2013What are you profit marginsStrength Against Competition9 9. Strategy Questions (What do you do with GoogleAnalytics I hate to be the bearer of bad newsbut your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. What is the bounce rate ?10 10. Strategy Questions (how are your customers behaving on your Platform) Number of logins per day, week or month,Length of visit, actions taken on the site or appand anything else specific to the product.11 11. Strategy Questions (Where do you want to go ) Where do you think your customers needs will evolve to based on your world view of changes in the marketplace in the next 2-3 years (i.e. changes in computing devices, regulations, end user adoption of technologies such as wearable computers, watching online video, whatever) Financially Customer Delight What features do you need to stay abreast Improving UX Challenge your assumptions12 12. Challenge your AssumptionsHenry Ford challenged the assumption that automobiles were expensive, hand-built carriages for the wealthy.Anita Roddick challenged the assumption that cosmetics had to be in expensive bottles. Her retail chain, the Body Shop, sold products in plastic containers. IKEA challenged assumptions by allowing customers to collect their furniture from the warehouse.The low-cost airlines like Southwest and Easyjet challenged the assumptions that you needed to issue tickets, allocate seats and sell through travel agents. 13 13. Challenge your Assumptions, dont go for the most obvious decision/solution14 14. Reframe the Problem15 15. How to perform a strategic planning exerciseLets look at our strategy again.28/11/201316 16. Strategic ExecutionPrioritize Strategy 3-5 yrs1 2. 3..28/11/2013What are you doing this What are you doing this Year to Meet the Strategy Quarter/week to Meet the Strategy112.2.3..3..17 17. How to be Strategic to offer better Solutions for Client Review past board decks, or other company strategy material -These are all great clues to the higher-level vision and the evolution. How is the company measuring progress against the goals? Is it revenue, number of customers, volume of transactions, etc.? How are these measurements done In order to meet the company goals it is important to understand how the product has been built and what plans exist for advancing it in the future. Understand the market and competition. If there is a competitive analysis somewhere then you can start by reviewing the research that has already been done. How are customers treated? Understand the pain points Read Budget and World Bank Report18 18. Take Away MaterialThe 2 Page Strategy Sheet The Harvard Paper on Executing Strategy(28/11/201319