Business Strategy Presentation

onRajasthani Nagra Shoe Factory

Prepared by:Samar Singh and Chirag Jadav

3rd Semester MBA

Introduction

• Manufacturers and exporter of leather items.• Majority sales of shoes and chappals• Manufacturing unit in Ramgarh mode, Jaipur• Setup in 1967 by Mr. Mehrajuddin• All the products are handmade

Executives

• Mr. Mehrajuddin – Owner• Mr. Ahrishbhai – Manager

Products

• Leather shoes for men and women• Chapples for men and women• Jackets for men and women• Sherwanis and Saaris• Bangles, Leather Bags and Belts• Leather Purses for women and wallets for men

Raw Materials Used

• Upper leathers• Rubber Chemicals• Upper Lining• Foam Sheet• Adhesive• Threads• Lining fusible textile and fur

Operational Strategy• Administrative and operation of the business is

looked after by Mr. Ahrishbhai, the Manager.• Number of salespeople is 20 and there are 15

helpers.• Weekly 2 days off for helpers and salespeople.• 2 TATA 407 trucks to transport products.• Stocks are maintained on a daily basis.• Design and Styles are changed on a regular

basis.• Just-in-time production strategy is used

Marketing Strategy

• Advertises in the local and hindi newspapers.• Putting up of hoardings during festivals• Mainly target foreign tourists.• Company has joined hands with Tourist

guides.• Guides get 2% commission.• Company joined hands with tour and travels

agencies.

Financial Strategy

• No such financial strategy.• Company got finance from Mr. Mehrajuddin’s

family.• By taking money from the market

manufacturing unit was setup in 1975.• Book of account is maintained on a daily basis.

Thank you