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Lecturer: PHD. PHẠM QUỐC KHÁNHBanking Academy (Vietnam)

Introduction

Business today:

Dynamic

Turbulence   Uncertainty

Complexity

Yesterday

•Inside strategy development 

•Structured market

•Calculating area

•Stable forecasts

Today

•Consideration of environment in

strategy development .

•“Reactors” in market.

•Future not foresee.

•Trends are surprising.

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Introduction

• Where Are We Now?

• Where Do We Want to Go?

• How Will We Get There?

Introduction

• "Strategy is the   direct ion  and

scope 

long- term, which achieves

advantage  for the organisation

through its configuration of  

resources  within a challenging

envi ronment , o mee e nee s

of    markets  and to fulfil

stakeholder expectations".

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Introduction

• An organization without astrategy is like a body

without a head!

Introduction

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Introduction

Strategic management process:

Strategic  Strategic 

Strategy 

evaluation 

Strategy 

im lementatormu a on p ann ng

and selection ion

Introduction

Strategic management process:

External

 Audit

Long-TermOb ectives

Generate,Evaluate,

Select

ImplementStrategies:

ImplementStrategies:Marketing,

Measure & Evaluate

 Vision& 

Internal Audit

Strategies  Mgmt Issues Fin Acct,

R&D, CISPer ormanceMission

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Introduction

Objective:

 – Developing the ability to plan and implement strategy for

general business organisations.

Learning outcomes:

 – Analyse how the business environment is considered in

strategy formulation.

 – Understand the process of strategic planning. – Examine approaches to strategy evaluation and

selection.

 – Analyse how strategy implementation is realised.

Introduction

Assessment and Evaluation:

Two assignments;

Group works;

Class contribution.

 

Research on business competitive advantages;

Strategy planning for VDB;

Business strategy for Vietnam commercial banks.

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Training Outline

1‐ Strategy 

formulation

2‐ Strategic 

planning

‐   ra egy 

evaluation and

 

selection

4‐ Strategy

 implementation

Training Outline

Part A- Strategy formulation:

Objectives;

External environment;

Internal analysis;

Strategic positioning I;

Strate ic ositionin II. 

Part B- Strategic planning:

The planning framework;

Different approach to strategic planning.

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Training Outline

Part C- Strategy evaluation and selection:

Strategy evaluation;

Strategy selection

Part D- Strategy implementation:

Communication;

 

Teams;

Strategy implementation;

Review and monitoring.

Training approach

Concept & 

Examples  Tasks

Presentation 

and 

Adjustments

Coaching

GROUP

Minimum 5 students per group.Each group selects a company as a case study.

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Business Strategy

Group informationGroup information

  .

Name of the company: find a suitable companybased on listed companies of Vietnam stockexchange. (www.hsx.vn or www.hnx.vn)

Industry which the company do business (briefin format ion about indu stry ).

Main market segments.