BUSINESS SEMINAR & Workshop Seriesbwm.milb.net/images/15/2015_Freitas_Schedule.pdf · 2015. 11....
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breakout sessions, monday, december 7 SALES & MARKETING GRAND SLAM OPERATIONS LICENSING & MERCHANDISING COMMUNITY & MEDIA RELATIONS FIELDER’S CHOICE Presidential Ballroom C Presidential Ballroom A Hermitage A/B Hermitage C/D Presidential Ballroom B 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. Accelerate Your Advantage with Data Science and Advanced Analytics Ray Hensberger Green is the New Black: Sustainability Leaders Panel Moderated by Aileen McManamon MiLB Licensing Program 101 Sandra Hebert You’re Still Our Teammate, You’re Still Our Brother: Planning the Announcement of Baseball’s First Openly Gay Active Player Tyler Barnes A Winning Strategy: Enhancing the In-Person Fan Experience by Using a GPO John Sganga Presidential Ballroom C Presidential Ballroom A Hermitage A/B Hermitage C/D Presidential Ballroom B 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. Building Revenue Culture Jeff Cogen Build a Fanatical Culture to Deliver Fanatical Experiences Joseph D. Napoli, Erik Ibsen Jim Jaudan & Corey Fernandez Let Us Share Our World: New Updates from MiLBStore.com Stefanie Loncarich & Jill Philippi Creating an Award-Winning Culture of Philanthropy Debbie Castaldo The Positive and Negative Impact and Implications of Drones and Unmanned Aircraft Systems Earnell Lucas BoB Freitas BUSINESS SEMINAR & Workshop Series GAYLORD OPRYLAND RESORT & CONVENTION CENTER December 7- 9, 2015 Sponsored by
Transcript of BUSINESS SEMINAR & Workshop Seriesbwm.milb.net/images/15/2015_Freitas_Schedule.pdf · 2015. 11....
breakout sessions, monday, december 7
SALES &MARKETING
GRAND SLAM OPERATIONS
LICENSING & MERCHANDISING
COMMUNITY & MEDIA RELATIONS
FIELDER’S CHOICE
Presidential Ballroom C Presidential Ballroom A Hermitage A/B Hermitage C/D Presidential Ballroom B8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m. 8:30 a.m. – 9:30 a.m.
Accelerate Your Advantage with Data
Science and Advanced Analytics
Ray Hensberger
Green is the New Black: Sustainability Leaders
Panel Moderated by
Aileen McManamon
MiLB Licensing Program 101
Sandra Hebert
You’re Still Our Teammate, You’re Still Our Brother:
Planning the Announcement of Baseball’s First Openly Gay
Active Player
Tyler Barnes
A Winning Strategy: Enhancing the In-Person
Fan Experience by Using a GPO
John Sganga
Presidential Ballroom C Presidential Ballroom A Hermitage A/B Hermitage C/D Presidential Ballroom B9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m. 9:45 a.m. – 10:45 a.m.
Building Revenue CultureJeff Cogen
Build a Fanatical Culture to Deliver Fanatical
Experiences Joseph D. Napoli, Erik Ibsen
Jim Jaudan & Corey Fernandez
Let Us Share Our World: New Updates from
MiLBStore.comStefanie Loncarich
& Jill Philippi
Creating an Award-Winning
Culture of PhilanthropyDebbie Castaldo
The Positive and Negative Impact and Implications
of Drones and Unmanned Aircraft Systems
Earnell Lucas
BoB FreitasBUSINESS SEMINAR& Workshop SeriesGAYLORD OPRYLANDRESORT & CONVENTION CENTER
December 7-9, 2015
Sponsored by
Pod A10:30 a.m. – 11 a.m. 12 p.m. – 12:30 p.m.
Sponsorship Sales Styles & Philosophies
Jeremy Boler
Maximizing Fan Engagement Through Social Media
Mike Abramson
2:15 p.m. – 2:45 p.m.
Using SABR as a ResourceMarc Appleman & Vince Gennaro
Pod B11:15 a.m. – 11:45 a.m. 1:30 p.m. – 2 p.m.
Food and Your BrandJosh Shea
Actionable Analytics in SportsLucas Topolie
3 p.m. – 3:30 p.m.
Maximizing Jersey Retail SalesScott Gollnick
workshop series, tuesday, december 8
Pod A
10:30 a.m. – 11 a.m. 12 p.m. – 12:30 p.m.
Making a Change to Your On-Field Headwear
Ashley (Bognar) Klenk
Going Paperless: Minimizing Will Call
Chris Sprunger
Pod B
11:15 a.m. – 11:45 a.m. 12:45 p.m. – 1:15 p.m.
Staying Relevant as a Minor League Baseball Team
in a Major League MarketTommy Viola
Strategies for Increasing Season & Group Ticket Sales
Jason Mott
workshop series, wednesday, december 9
SALES &MARKETING
GRAND SLAM OPERATIONS
LICENSING & MERCHANDISING
COMMUNITY & MEDIA RELATIONS
FIELDER’S CHOICE
Presidential Ballrooms B & C Cheekwood A/B/C & G/H Hermitage A & B Hermitage C & D Presidential Ballroom A & Presidential Chamber B
2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m.
Sponsorship Sales: Perspective
from the BrandPhil Pacsi
Enhancing Your Ticket Operations
Brooke Ellenberger
Maximizing Your Online Store from Inside and Out
Lauren Wombacher
Creating Community Programs That Produce
Maximum Return on InvestmentRachel Mark
Socializing Baseball: Strategies and Best
Practices for Social Media Alicia Mullin, Arturo Pardavila
& Hali Stark
2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m. 2:30 p.m. – 3:10 p.m.
Utilizing Your Ballpark: Non-Baseball Events that Drive Revenue
Steve McCarthy
From Onboard to Future Leader: Best Practices in Training Your Staff
Jenna Byrnes
Working with Local Youth Teams
Krista Oberlander
The Evolving Media Landscape
in Professional SportsJill Cacic
Keeping Your Stadium Filled Once the New
Stadium Shine Wears OffJason George
3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m.
10 Ways Inside The Park is Easier To Use
and More ProfitableCasey White
Field Management Strategies
to Drive Revenue & Control Expenses
Sports Turf Manager of the Year Award Winners
Entertaining Your Community: Proper Licensing
ProceduresLouis Brown III, Esq.
& AJ Correale, Esq.
Getting Out From Behind Your Desk: Making
Community Relations Happen
Lauren Chesney
Dear ClubSites. Quick Question for You.
Nathan Blackmon, Brendon Desrochers,
Dan Marinis & Danny Wild
3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m. 3:15 p.m. – 3:55 p.m.
Hiring an All-Star for Your Sales Staff
Morgan Halpert
Balls and Stripes: Working with Veterans
as Employees & Fans Buck Rogers
& Brad Taylor
Finding Balance with Co-Branding
Laurie Schlender
Identifying Your Club’s Media Relations Goals and Focus
Adam Liberman
Social Engagement: More Than Just Building
FollowersK.L. Wombacher
workshop series, monday, december 7
’15 BOB FREITAS BUSINESS SEMINAR & WORKSHOP SERIES brochure
