Business Printing Innovation with HP JetAdvantage On Demand

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Printing innovation for SMBswith JetAdvantage Private PrintPeter Buzzard

HP LES Solutions Marketing

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Agenda• Strategy, Vision & Status

• HP JetAdvantage Private Print

• HP Offerings for secure printing

• Wrap Up


Printing solutions journey

Optimized ROI

Documentmanagement

Manage riskand compliance

Mobility

Printmanagementauthentication, pull print, job accounting

Improve productivity

Simple capture &

route

Single fleet driver

Devicemanagement

Embeddedfeatures

Advanced capture &

route

Investment

Busi

ness

outc

om

e


HP JetAdvantage Solutions

10,000+

1,000+

100-999

50-100

<100

JetAdvantage

On Premise

JetAdvantage

On Demand

Business Customer

sLarge

Enterprise

Commercial SLED

Managed ITMedium

Managed ITSmall

Unmanaged ITSmall

10,000+

1,000+ employees

100-999 employees

50-100 employees

<100 employees


Vision: Every HP business printer is

connected to the cloud

End user

Now I can:• Secure my print job• Print from anywhere• Scan to cloud

repositories• Scan to workflowsAnd do it intuitively

IT admin

Now I can:• Manage my fleet• Control printing cost• Drive policies (i.e.

security)• Re-order suppliesAnd all without a costly setup

Channel partner

Now I can:• Deliver innovation for

customers• Differentiate HP printers• Upsell to paid solutions• Strengthen relationship

for transition to MPSAnd all without slowing down the sale or extra service call


Differentiating HP printers for SMBs

HP JetAdvantage OnDemand Portal• Solution provisioning• User management / AD integration • 256-bit encryption / Single Sign-on • eCommerce / Billing• Solution management

Device Managemen

t

Premium Device

Management

Capture & Workflow

PremiumCapture

and Workflow

Premium Solutions

Partner Solutions

JetAdvantage On Demand Portfolio Partner Opportunity

• Revenue from premium solutions

• Consulting, installation and support revenue

• Cross-sell to other premium offers

• Single portal to access, buy, provision and manage solutions

• Access complete portfolio of solutions and service offerings

• Deliver innovation across laser & ink devices

• Add value to MPS and HW deals • Service revenue for assessments

and installation services

• Upsell to on-premise & premium offers

Fre

e /

Tri

al

Pre

miu

m Premium Print

Management

Private Print


Cloud Applications Highly Valued by Customers

Q10d. Does the availability of the Application Business Center and related solutions make you more or less likely to consider hardware from HP for your next purchase?

40%

36%

24%

1%Much more likelyMore likelyAbout the sameLess likely

HP cloud solutions increase hardware purchase likelihood for 76% of participants

IT decision makers rated the concepts very high

• MSS = 134+ Approx. 70% chance of success in the market.

HP Secure Pull Print

HP Find and Print

HP Capture and Route

HP Application Business

Center


Concerns and challenges businesses face within a shared printing and imaging environment

ProductivityExecutives consider improving business processes as one of the top four motivators for investing in print security solutions

Source: Quocirca, “Closing the Print Security Gap”

Security70% of organizations reported one or more accidental printing-related security breaches

Source: Quocirca, “Closing the Print Security Gap”

Cost and waste21% of all printouts are thrown away; 44% of all printing is avoidable

Source: Gartner, “Reducing Paper Consumption Will Drive Down Costs and Improve Workflows”


Protect confidential documents with cloud based pull print solution

HP JetAdvantage Private Print

HP JetAdvantage Private Print

Target: SMB • Availability: US/CA, EMEA in May

Send print job from computer or mobile device

Encrypted job held in cloud

User authenticates with pin or ID badge and selects job to be

released

Highlights• Protect sensitive print jobs• Easy to configure, deploy &

use• Bundled with HP printers &

MFPs• Low Cost (Free)New in May• Card reader support for fast

authentication (for HP LJ Enterprise)

• iOS/Android App to print from mobile devices

• EMEA support: Localization (EFIGS+) and support in European hours

Value-added solution available at no charge on compatible HP LaserJet and Officejet printers and MFPs. Device must be connected to the internet. For more information see www.hpjetadvantage.com


What makes JetAdvantage Private Print interesting to my customers?

Already bundled with the deviceWorks across NEW and MANY LEGACY LaserJet & OfficeJet devices

Value add solution that:Increases print job confidentialityReduces costs and waste Scales and deploys quicklyCosts nothing to install and use

Need more reasons?Provides enterprise-class authentication• Enterprise-class proximity card authentication is typically associated with

costly server based solutions managed by dedicated IT resources.


Disruptive Value Proposition for Pull Printing

Target Customer: SMB with <500 employees

Departments to get started

Authentication: PIN and basic card

release

Job Storage: Secure cloud

Mobile Print: Print from mobile &

desktop

Hardware: LaserJet and OfficeJet

Pro*

Card Reader Card Reader

Professional Services


Software License

Support & Maintenance

Server HW & Maintenance

Deal Profile: 25 Devices, Proximity card release, 3 Years

1/3 of the costof typical

installations Private Print Typical Installation$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

Card Reader Card Reader



Software License

Support & Maintenance

Server HW & Maintenance

HP Private Print

Typical Pull Print Deal

Target Opportunity

*Card compatible only with LaserJet Enterprise devices

When a full pull print solution is

too much


Video

http://player.vimeo.com/video/103924721

http://player.vimeo.com/video/103924721


Qualifying the customer through a few simple questions

As you are qualifying the customer into the correct HP print device, consider asking the following questions: • Will this device be shared across multiple users?• Are you printing sensitive documents? • Would you like to reduce print waste? • Do you have limited print IT resources?• Does your company have remote or branch offices?• Are you deploying cloud-based solutions currently?

Got a Yes? Then discuss HP JetAdvantage Private Print with your customer!


Robust HP device support

HP LaserJet Enterprise:• HP LaserJet Enterprise MFP M525 series

• HP LaserJet Enterprise Color MFP M575 series

• HP LaserJet Enterprise MFP M630 series

• HP LaserJet Enterprise Color M651 series


• HP LaserJet Enterprise MFP M725 series


• HP LaserJet Enterprise M806 series

• HP LaserJet Enterprise Flow MFP M830 series

• HP LaserJet Enterprise Color M855 series

• HP LaserJet Enterprise Color Flow MFP M880 series

HP LaserJet Professional:• HP LaserJet Pro MFP M570

• HP LaserJet Pro MFP M521

• HP LaserJet Pro MFP CM1415


• HP LaserJet Pro 400 Color MFP M475 series






• HP LaserJet Pro MFP M127 Series

• HP LaserJet Pro Color MFP M476dn

• HP LaserJet Pro M251- Single Function

• HP LaserJet Pro M401- Single Function

HP Officejet:• HP Officejet Enterprise Color Flow X585

MFP

• HP Officejet 6500A e-All-in-One series

• HP Officejet 7500A e-All-in-One

• HP Officejet Pro 8600 e-All-in-One series

• HP Officejet Pro 6600 e-All-in-One

• HP Officejet 7612 e-All-in-One





• HP Officejet Pro X576 e-All-in-One

• HP Officejet Pro X476 e-All-in-One

• HP Officejet Pro 276

• HP Officejet Pro X551 – Single Function

• HP Officejet Pro 251 – Single Function

Compatible HP LaserJet Enterprise, Professional and Officejet series devices*

*Check www.hpjetadvantage.com for current compatible device list

S’15 (new Products)• LJ Enterprise M605x/606x (4.3“

display)

•LJ Enterprise M553x (4.3“ display)

•LJ Pro M252dw (3” display)

•LJ Pro M277n & dw MFP (3” display)

© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15

hpjetadvantage.com

Partner Engagement• Partner requests custom URL

• Links every customer account to channel partner

• Go to www.hpjetadvantage.com/reseller

• Future partner functionality

• Partner dashboard

http://www.hpjetadvantage.com/reseller


What is Customer Success?

2.Trained agents invite new customers to an interactive onboarding session over the phone

3.Agents walk customers through device configuration on supported HP printers and MFPs

1.Helps ensure your customers have a good experience with HP JetAdvantage Pull Print


More information and supportResources:My HP Sales Guide (MySG): your one stop shop for solution knowledgehttp://www.myhpsalesguide.com

– Online solution trainings– Customer facing presentations– Solution brief– Battle card

Digital Toolkit of sales assets: http://clients.murie.com/hp/psg/jetadvantage-ondemand/index.html

Download and use the channel partner mobile app to access sales tool and promotions.

Android Apple iOS Blackberry

Windows Web browser view

http://www.myhpsalesguide.com/

http://clients.murie.com/hp/psg/jetadvantage-ondemand/index.html




Get signed up today

Customer sign up• Sign up: www.hpjetadvantage.com

/partnername• Click activation email• Follow wizard to install

• Install ePrint driver• Enable printer or MFP

Getting started is easy:

To request your unique Resellers URL www.hpjetadvantage.com/reseller

http://www.hpjetadvantage.com/

http://www.hpjetadvantage.com/reseller


Increase your HP LaserJet and HP Officejet sales opportunities by integrating HP JetAdvantage Private Print into your sales conversations

Call to action

Ask the qualifying question Share the HP innovative technology now available to customers at no cost

Utilize sales enablement resources available to you


Thank you

Business Printing Innovation with HP JetAdvantage On Demand

Technology

Transcript of Business Printing Innovation with HP JetAdvantage On Demand