Enterprenure RS.20,000/-

Submited to Prof.Javaed Nayer

Submitted by

Khurram Hayat

Rmba-fal12-010

Sec (B)

Table of Contents

Executive Summary .....................................................................................................................2

Introduction................................................................................................................................3

History ...........................................................................................................................................4

Mission .......................................................................................................................................7

Vision .........................................................................................................................................7

Marketing Mix.............................................................................................................................8

Product ..........................................................................................................................................9

Price ..............................................................................................................................................9

Place ............................................................................................................................................ 10

University of Engineering and Technology, Lahore....................................................................... 11

Promotion .................................................................................................................................... 12

Swot analysis ............................................................................................................................ 13

Strength ....................................................................................................................................... 14

Weakness..................................................................................................................................... 14

Opportunities ............................................................................................................................... 14

Threats......................................................................................................................................... 15

Financial Analysis ...................................................................................................................... 16

Executive Summary

This work is an introduction to fashion of Pakistan which has made quite a lot progress in

just a few years. Ten to fifteen years now, this industry was still unknown to actually exist to the

masses. Later with formation of fashion council and educational centers under the enthusiastic

few who wanted to make difference and promulgate this very institution of fashion, did the very

fashion industry took its concrete contour from the old tailor culture that formerly existed. Today

it is one of the most progressing industries in country.

The fashion I industry too, is influenced by external forces be they social, political,

economic, technological or even competitive, which serve as a main driver foe this industry.

Moreover, relation with stakeholders-mainly supplier distributers and customers, and the strength

and width of its competitors also define activates in the business. However, the relative strength

of the impact of these external factors on the industry varies and is computed with analytical

tools like PEST analysis.

Nonetheless, fashion industry assures new arenas of growth and development, new

opportunities for employment. This industry promises a different national projection that is

serene and contemporary.

Introduction

A T-Shirt (T Shirt, tee-shirt, or tee) is a style of shirt. A T-Shirt's defining characteristic is the

T shape made with the body and sleeves. It is normally associated with short sleeves, a round

neck line, and no collar.T-Shirts are typically made of cotton fibers (sometimes others), knitted

together in a jersey stitch that gives a T-Shirt its distinctive soft texture. The majority of modern

T-Shirts have a body that is made from a continuously woven tube, so the torso has no side

seams. This is accomplished with special weaving machines called circular looms, which

produce seamless fabric for tube tops, stockings, and the like. Conventional stitching is used for

the waist band, neck band, sleeves and to close the shoulders. The manufacture of T-Shirts has

become highly automated, and may include fabric cutting by laser or water jet.

History

In the early 1950s several companies based in Miami, Florida, started to decorate T-shirts with

different resort names and various characters. The first company was Tropix Togs, under founder

Sam Kantor, in Miami. They were the original licensee for Walt Disney characters in 1976

including Mickey Mouse and Davy Crockett. Later, companies expanded into the T-shirt

printing business, including Sherry Manufacturing Company, also based in Miami. Sherry,

started in 1948 by its owner Quinton Sandler as a screen print scarf business, evolved into the

largest screen printed resort and licensed apparel companies in the United States.

In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-

rollers. The decade also saw the emergence oftie-dyeing and screen-printing on the basic T-shirt

and the T-shirt became a medium for wearable art, commercial advertising, souvenir messages

and protest art messages. Psychedelic art poster designer Warren Dayton pioneered several

political, protest, and pop-culture art T-shirts featuring images of Cesar Chavez, political

cartoons, and other cultural icons in an article in the Los Angeles Times magazine in late 1969. In

the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster

Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster

T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana

culture Additionally, one of the most popular symbols to emerge from the political turmoil of

1960s were T-shirts bearing the face of Marx istrevolutionary Che Guevara.

Today, many notable and memorable T-shirts produced in the 1970s have become ensconced in

pop culture. Examples include the bright yellow happy face T-shirts, The Rolling Stones tops

with their "tongue and lips" logo, and Milton Glaser's iconic "I ♥ N Y” design. In the mid-1980s,

the white T-shirt became fashionable after the actor Don Johnson wore it with an Armani suit

in Miami Vice. bright yellow happy face T-shirts

Mission

My mission is to offer stylish, great, affordable T-shirts. To

provide customers with fine clothing that does not need any

alteration.

Vision

My vision is to provide a store front that will offer varieties

of quality brand name clothing and clothing accessories at an

affordable price. With that I hope to save my customers money

from not alteration their new outfits before and after purchased.

I will expand my business in future and will also start

dealing in Pent. I will increase my market and will capture

bigger market.

Marketing Mix

The marketing mix is a business tool used in marketing and by marketers. The marketing mix

is often crucial when determining a product or brand's offer, and is often associated with the four

P's: price, product, promotion, and place

Product

My product is T-shirts for both boys and girls. T-shirts are widely used all over the globe. In

Pakistan the trend of wearing T-shirt among both gender is at peak. In the season of summer all

are seen mostly in T-shirts because it is lighter stuff that can be used in summer in order to avoid

warmness.

My product has variety and is innovative, it is in sizes and is both male and female. It is also

available in round and V-shape. The young generation has strong liking of T-shirts as it is

affordable and is easy to use and wash.

Pr ice

Price of T-shirts range from Rs 300/- to Rs 2000/- approximate. In a country like Pakistan where

inflation rate is very high people look for cheaper opportunity. The best thing about my product

is that I am buying it at a rate of Rs 150/- per shirt and determine to sell it at Rs 450/- per shirt.I

will have to pay Rs 3000/- to the shopkeeper where I will display my shirts per month.

Place

I have selected my own university that is University of Engineering and technology, Lahore. The

purpose of selecting my own university is that I know the students liking trend and their buying

habits. I know the opportunities which I can avail by starting my business here.

University of Engineering and Technology, Lahore

The University of Engineering and Technology at Lahore, (popular

as UET Lahore ), is a public research university located In Lahore

Punjab, Pakistan.

The UET is noted as being one of the oldest institutions of higher learning

in Pakistan with a strong emphasis and focus on the development of science and engineering.

Established in 1922 with an efforts led by the Edward McLean and the British government, it is one

of the top institution of higher learning in the country and ranked among one of the top ten

universities in "engineering technology" category by the HEC, as of 2013. In addition, the UET

secured its ranking in 300 top institution for science and technology by the QS World University

Rankings in 2010. UET also conducts Engineering College Admission Test (ECAT) every year in the

province of Punjab. The university is also a member of the Association of Commonwealth

Universities of the United Kingdom.

The university offers academic programs in undergraduate, post-graduate and doctoral studies in

the disciplines of engineering, business management, law, philosophy, natural and social sciences.

The university is organized into seven faculties of science with administrating of 23 research

departments. Since its establishment, country's most notable scholars and academicians have been

affiliated with the university as an alumnus, research, and faculty.

Promotion

The best and the difficult part are to market your product. I will make blog, Facebook page, and

will display prints in all departments and cafeteria. My online advertisement will be free of cost

and prints will also be of free cost as I am assigned 400 pages per semester I will use prints from

there.

My best advertisement will be of word of mouth. When students will wear it in hostels and in

university they will be advertising my product for free. I will make customers in every hostel and

will expand my business as per demand.

Swot analysis

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate

the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture.

A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying

the objective of the business venture or project and identifying the internal and external factors that

are favorable and unfavorable to achieve that objective.

Strength

My strength is my product. T-shirt is an cash item for me because there is no other competitor in

the university and customer pool is in bulk.

No competitor

Customer pool

Cheaper product

Location

Weakness

My weakness is lack of previous experience. It may be difficult to handle or run such business.

Less capital

Less expansion

Limited area

Seasonal sale

Opportunities

There is great opportunity to expand my business. Besides T-shirts I can start dealing in other

wearing as well. I can open my outlets in other universities and different marketplaces.

Expansion

New business

Capital increments

New outlets

Threats

The new business opening of similar kind is threat. T-shirt sale is greater in summer sale may

decrease in off season. Any loss may occur in business.

New business opening

Seasonal sale

Loss

Fraud

Administration restrictions

Financial Analysis

Financial analysis (also referred to as financial statement analysis or accounting

analysis or Analysis of finance ) refers to an assessment of the viability, stability and profitability of

a business, sub-business or project.

Particulars Amount Rs.

Cost paid to shopkeeper 3000/-

Purchasing cost of 60 pieces 9000/-

Transportation charges 500/-

Total cost 12500/-

No. of students in university = 11,000 approx.

Boys hostel = 12

Girls hostel = 3

No. of students per hostel = 500 approx.

Lowest no. of shirts sold per day = 10

Earning per day =10*300= Rs 3000/-

Profit per day = 3000 – 1500= Rs 1500

Earning per month = 1500*30= Rs 45000

Profit per month = EPM – cost paid to shopkeeper – transportation charges

= 45000-3000-2500=Rs 39500/-

Results

The earning per day if 10 units of T-shirt is sold is Rs 1500/-

&

The earning per month if 10 units are sold on daily basis is Rs 39500/-