Business Planning for Real Estate

The Big 3

TrainingNiche

Marketing

Training

Using down time to learn industry news, strategy and technique

Training Resources

MIBORNAR

Real UniversityInternetBroker

Niche

Identifying target market and area of expertise through specialization

Niche Ideas

Price rangeAge group

Market areaEthnicity

What is Your Niche?

1.

2.

3.

Prospecting is…

Strategic networkingFarming

Asking for referralsEmail Campaign

Cold Calling

Prospecting ain’t…

VolunteeringSocial media postsSocial Networking

Thinking about doing something

Networking is your friend!

Best referral processBuild credibility

PersonalStrategic

Help-Get HelpedRegional/Industry Oriented

The Power Circle

ME ME MESmall and Intimate

Help each other growReferral sources

Be the connectorBuild a rapport with other business owners

The Day to Day

Have a planSchedule tasksFloating is a Sin

Study/Learn/Prospect/MoveFreedom is a very hard benefit to manage

A Basic Business Day

6am – Study/Read7am – Networking

9am – Marketing(social media, emails)10 am – Follow up calls and emails

Noon – Lunch with client2pm - Showings

6pm – Follow up calls and emails9pm – Write(blog, update listings)

A Basic Prospecting Day

6am – Study/Read7am – Networking Event

9am – Marketing(social media, emails)10 am – Follow up calls and emails

Noon – Networking Event2pm - Showings

6pm – Networking Event9pm – Follow up emails and messages

Marketing

Creating Value in youPromoting your services

Differentiating yourself-nicheTargeted

MeasurableLeads to Sales

Advertising

The platform to marketPromotionsPaid or Free

Strategic and PlannedWho do you want to reach

Types of Advertising

Print(mags, news, flyers, mailers)Online

Product placement(Shopping Carts)Sponsorship(donate, newsletters, events)