cambie corner store art, fashion and cafe

Purpose of Business

• To create a unique shopping experience, that combines a social atmosphere with a retail selling space.

• A place where locals and tourists alike can relax in a warm and inviting community environment.

Mission Statement

“To ensure that each and every unique customer need is met by providing great customer service, favoring fashion, art and delectable delights for the hungry

shopper or weary passerby. Bringing family and the local community together, the cambie corner store provides an unparalleled experience, leaving the customer feeling lighthearted and rejuvenated.”

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Target Market and Product

• We are targeting a creative, fashion forward socially conscience buyer, young families or students who have an artistic and eclectic flair.

• Our customers are inspired by music, fashion and art, they enjoy interacting with other like-minded people.

• We are focusing on women’s wear there is a small men’s and children’s boutique area.

• Women’s product includes casual dresses, separates and outerwear, prices range from $50 to $400 and sizing ranges from size 0-8.

• Men’s wear ranges from XS- L , and children’s wear from 1-8 years.

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Peripheral Services

Courtyard Café

• The adjoining courtyard café offers a basic variety of coffee, smoothies and light lunch items, prices on the menu ranging from $3 to $10 dollars. Free wireless internet adds to the atmosphere.

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Art Studio

• We are passionate about assisting young new designers and artists get exposure and recognition

• A feature art wall gives local artists a chance to showcase and sell their pieces, while adding to the décor and ambiance of the store

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Marketing

• We are hosting a launch party called ‘Media and Mimosas’ for the local community to come and enjoy a day of family fun with a local DJ and barbeque. We will submit a press release to local papers to help promote the store opening.

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Customer Service

• Our customer is an independent shopper, who comes to brose new collections and designers.

• Staff are trained and are extremely knowledgeable on product in store, and their designs.

• We are catering our services based on our customers needs, favoring a customer focused service approach.

• We developed this strategy by conducting a market analysis for the area to see exactly who our customer is and what they want.

• Our customer is a student or young parent who enjoys both art and fashion and who has time to utilize the café space to work on homework or relax with a book and watch the world go by

Location & Positioning

• We choose to position ourselves in the heart of Gastown because we discovered that there was an untapped market for this type of retailer.

• After analyzing similar local traders and stores in Gastown, it is evident that there is a strong customer base for retail, art and small eateries. Our concept combines all of these elements in a unique retail environment.

Human ResourcesRetail Sales:

• Maintain knowledge of current product, sales and promotions, policies regarding payment and exchanges.

• Retail background with a general knowledge of the selling process and customer service.

• Responsible for cash balancing and opening and closing procedures.

• Pay $10/hour plus commissions, no benefits.

• Position is part time, well suited for students.

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Store Design