Business plan and presentation i - concept-growth-risk
-
Upload
prawesh-shrestha -
Category
Business
-
view
538 -
download
0
description
Transcript of Business plan and presentation i - concept-growth-risk
Learn | Consult | Research
Business Plan and Presentation
Business Idea and Concept Presentation
By: Sohan Babu KhatriCEOThree H Management
Sohan Babu Khatri - Introduction
Professional Engagements: • CEO – Three H Management Pvt. Ltd• Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-Nepal
Resource Person:
• Ace Insititute of Management• Kathmandu College of Management• HVAP – MoAD (SNV)
Educational Background: • Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute of
Engineering, Nepal• Masters of Business Administration (MBA - Finance and Marketing), Bangalore
University, India• Certified Financial Manager (CFM), Centre of Financial Management, Bangalore• Licensed International Financial Analyst (LIFA) - Charter Holder – International
Research Association, Cambridge, Massachusetts
Agenda for three sessions
Day 1 - Business Idea and Concept Presentation
Day 1 - Growth/Sustainability/Risk Management Plan and Presentation
Day 2 - Marketing Plan and Presentation
Day 2 - Operational Plan and Presentation
Day 3 - Financial Plan and Presentation
Agenda for three sessions
Day 1 - Business Idea and Concept Presentation
Day 2 - Marketing Plan and Presentation
Day 2 - Operational Plan and Presentation
Day 3 - Financial Plan and Presentation
Day 3 – Growth/Sustainability/Risk Management Plan and Presentation
Learn | Consult | Research
Business Idea and ConceptWhat and How ?
Learn | Consult | Research
Understand your audience
Understand their motive
Understand their focus
Sohan B. Khatri - Three H Management
• Are you going to plan for an entire business (End to End) – B2C or B2B ?
• Or are you going to plan for a section of the entire business ? [section of Value Chain]
• Or are you going to plan for a project of a business ?
First Things First
Sohan B. Khatri - Three H Management
• Whatever you are preparing Business Plan for, has to be commercially Viable / Financially – Economically Viable.
• Are you planning for Social Business ?
• Understand the business aspect of Social Business.
• Its not only about revenue generation
• Its about value generation…. In case of social business its social value
First Things First
Sohan B. Khatri - Three H Management
• Comprehensive, written description of the business of an enterprise
• Describes the past and present status of a business, but its main purpose is to present the future of an enterprise
• Depending upon the type of business and kind of entity, it has a maturity date – hence needs to be updated
• It should be complete, sincere, factual, well structured and reader-friendly.
Business Plan
Sohan B. Khatri - Three H Management
• Company's products or services, • Production techniques, • Markets and clients, • Marketing strategy, • Human resources, • Organization, • Requirements in respect of infrastructure and
supplies, • Financing requirements, and sources and uses of
funds.
It is a detailed Report on.....
Sohan B. Khatri - Three H Management
Sohan B. Khatri - Three H Management
Its not one time process
• Why are you making this Business Plan ? [objective]
• Who are going to be audiences of your Business Plan ? [viewers]
• What would be the expectations of the audiences of your Business Plan ? [interest]
• What time frame in future are you considering for projection ? [scope]
Preparatory Phase – Key Questions
• Why are you making this Business Plan ? [objective]
• Who are going to be audiences of your Business Plan ? [viewers]
• What would be the expectations of the audiences of your Business Plan ? [interest]
• What time frame in future are you considering for projection ? [scope]
Preparatory Phase – Key Questions
Steps of preparing a Business Plan
Preparation
• Ask related “WH” questions• Gather Data/Information• Develop key understanding of Business
Planning
• Who will write it ?• Develop in depth understanding of the Business Value Chain• Plan the format and organization of the business plan
Implementat
ion
• Write the substance (content) of each section• Focus on each section in depth• Take Feedback and improvise it
• The structure, content and depth of a business plans depends on many factors such as:– The main objective of the business plan– Stages of the business (start-up/existing/spin
off)– Type of business/industry– Financing situation– Size of the enterprise etc....
Types of Business Plan
Organization of B Plan
Content and Structure
I. Executive Summary
II. Background
III. Products and Services
IV. Marketing Plan
V. Operations and Organizational Plan
VI. Human Resource Plan
VII. Environmental and Social Factors
VIII. Financial Plan
IX. Appendices
Learn | Consult | Research
Business Idea
Pitching the IDEA
• I – Innovativeness– How now is it ?– Is it new to the world or the segment you’re targeting
to ?
• D – Diligence– conscientiousness or determination or perseverance w
hen doing something
• E – Economic Value– Making the economic sense of the whole thing
• A – Adaptability– All about its potential to remain sustainable – about
everything it is
Learn | Consult | Research
Mother of IDEA ?
OPPORTUNITY
Describe the Opportunity
• What problem ?• What issue ?• What GAP ?• What fear ?• What enthusiasm ?• What limitation ?• What Challenge ?• What chaos ?• What confusion ?• What inconsistency ?• What uncertainty ?• What appeal ?
While talking about opportunity…
• Talk about the intensity and flux of ……..– problem ?– issue ?– GAP ?– fear ?– enthusiasm ?– limitation ?– challenge ?– chaos ?– confusion ?– inconsistency ?– uncertainty ?– appeal ?
• Intense the issue related to opportunity, better the pitching…– How closely is it related to life of people ?– How current is it ?– How persistent is it ?– How wide is it ?– How high does it lie in priority in society ?– How much is it affecting life of people ?
Opportunity Statement
• An product opportunity statement is a brief and general statement that indicates where your business/product/service fits in…… within social, technical, economic, legal, political, environmental gap in the market.
• Remember, opportunity (window of opportunity) has to be big, but its non existent without a proper plan to harness it – without a better way to exploit it……
Learn | Consult | Research
Remember, yet you haven’t talked about the solution to the issue related to the
opportunity….
Learn | Consult | Research
When you’re talking about it, you’re talking about
Business IDEA
Business Idea
• How are you going to engage in harnessing that opportunity ?
• How are you going to solve it ?• How are you going to devote yourself with
it ?• How is so good about it ?• What is so effective about it ?• What is so different about it ?• What is so unique about it ?
What is the basic principle behind the business?
Businessmodel
Explain
Since we are talking about business idea and not an idea
just to fancy about it personally…… it has to make
some market sense
Use Mind Map for Business Idea
Learn | Consult | Research
Business ConceptInclusion of Revenue Model and Value Proposition
40
Key Business Concepts
What is the basic principle behind the business?
How do you plan to make money? What are your sources of income? How do you plan create value? What is the commercial proposition? What is the customer going to pay for?
Businessmodel
Revenuemodel
Valueproposition
Revenue Model
• How do you plan to make money ?
• What is your cash value chain ?
• There might be multiple revenue models for a single business model.
Learn | Consult | Research
Value Proposition
43
The Value Triad – Be Clear
Customer
Product Application
ValueProposition
TechnologyFunctional Capabilities
Benefits
Presenting Business Concept
• Start with the value proposition – WIIFT
• Whats In It For Them ?
• Express customer value focus• Stress on Benefit • Explain why will they pay
Learn | Consult | Research
Presenting Business Idea and Concept
Stepwise
• An interesting short explanation of opportunity in the market– Can be made spicy with a experience, a story
on how did you note this opportunity
• Give supporting data and information related to that GAP/problem (opportunity) in the market.
……..
• A business idea statement immediately after that…– How are your going to tap opportunity ?– What is the key aspect of your idea ?
• Then talk about the value you create for customers.– WIIFT
• Whats In It For Them ?
……….
• What benefit are you going to give ?
• Then explain the revenue model
• Don’t forget to mention your target mass while explaining value proposition and revenue model.
The whole aim of this part is
Learn | Consult | Research
You Fail to impress and grab attention here, you FAILED…..
Learn | Consult | Research
Best of Luck !!
By: Sohan Babu KhatriCEOThree H Management