ADVERTISEMENT AGENCYMaking good ideas happen……

Mission Statement: Helping young businesses climb up the ladder.

ADVERTISEMENT AGENCY

Vision: We see ourselves as leaders in advertisement marketing; we aim to carry out the process of being a link in between customer preferences and production houses to sustain marketing in equitable manner preventing excessive production or product wastage.

Making good ideas happen…

DATABASE AND

RESEARCH

SOCIAL AND DIGITAL MEDIA

CONVENTIONAL

MARKETING

EVENT MANAGEMEN

T

BUSINESS SETUP

Departmentsand theirworking

DATABASE AND RESEARCH

Interaction managers

Database and

website handler

Field Researche

rs

• Interaction manager: Will meet the clients, discuss their requirements and then decide the necessary advertising methods in consultation with the field researchers and pass on the information to the other departments for the necessary action.

• Field Researchers: Will consist of interns who will be going in the field and gathering the necessary information about the business hood.

• Database Handler: Will compile all the necessary details about the clients, areas and markets and provide them to the interaction manager and other departments as and when required. Will also update the website of our firm.

CONVENTIONALMARKETING

Method

• Newspaper, magazine, billboards, flyers etc.

Employee

s

• Graphic Designer • Creative writer (English + Hindi)

Working

• This department will handle all the offline advertising through print media

• The role of this department will be to be in contact with all the various newspapers and other firms.

SOCIAL AND DIGITALMEDIA

TV, Radio, SMS, mobile apps

Facebook, Twitter

Collaboration with production house for making commercials

EVENT MANAGEMENT

Sponsorship Deals

College events: Conferences and seminars, Fests, Parties

Sports Events

Own Events

Cultural & Literary Events: Rock concerts, Musical Nights and Mushaira

Social Events and awareness camps for government agencies

Rural Events: NukkadNatak etc

ANALYSIS

STRENGTHS

• Unique consumer based interface promoting costumer appraisals

• Well researched target area that involves thorough research and analysis of ground area.

• Market explosion and ample scope of job procurement because of wide availability of advertisement requirements.

• Innovative market strategies to keep ahead of the field in terms of advertisement strategies.

• Youth based workforce understanding the pulse of what the market actually needs.

WEAKNESS

• An already saturated market without constant job security.

• Most firms do not prefer advertisement as separate entity and prefer to handle it themselves.

• Limited employees to reduce investment cost• During recession firms cut off costs hence

they may eliminate the need for an advertising agency

OPPORTUNITIES

• Vibrant and ever-increasing market scenario providing ample back-up for advertisement marketing.

• Cost effective strategies making it more possible to capitalize on the job requirements of the potential costumers.

• Almost all companies need advertisement firms to carry ahead the idea of widespread advertisement making it possible for it to concentrate solely on the purpose of product evaluation.

• Outsourcing by leading firms in the field of advertisement to lower rung agencies for cost effectiveness solutions.

THREATS

• From mushrooming of cheap marketing, like multiple messaging service, this can lead to adverse effect of companies reverting to their inter-departmental agencies to promote their firms.

• Large business eclipsing the smaller ones or preventing its growth by blocking potential costumers.

• Unfavourable government schemes that demoralize through huge deductions on transactions.

• The core member of this organization is the basis of successful functioning, a division in this would like constitute a potential threat to its existence and take time for recapitulation.

STRATEGIES

FINANCIAL

• The initial investment cost will be incurred by the founding members as not much infrastructure is needed.

• Clients will need to pay 30% of the package cost as advance, four installments of 10% each through the process of the dealings and rest 20% after the completion.

• Hiring of employees will be done in phased manner according to the needs of our agency and some of it would be based on contract basis (excluding the database and research deptt).

• 40% profit (after giving out salaries of various employees) will be dedicated to business expansion plans in the initial 2 years and than substantially be reviewed to decrease or keep it same.

PRODUCTION

• Our target will be medium to small business that does not have their internal marketing department.

• Our business will deal with promoting our client’s business. Hence our utmost production strategy will be to create a database of their markets and conduct extensive research so as to best sell our client.

• Event Management will consist of interlinking people in need of sponsorships and businesses who are willing to sponsor events to promote themselves (e.g. college events)

• Our firm will also conduct some events on a timely basis such as rock concerts, whereby our clients’ business’s will be promoted.

• Contacts will be made with media houses and other businesses such as newspaper and magazine to avail discounts for continuous deals.

Unive

rsity

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ding

City

Subu

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PURCHASING POWER

NessecityLuxury SpendingFinancial Status

Axis Title

Research Example

Unive

rsity

City

Rural

Subu

rban

0

2

4

6

8

Internet

T.V./Radio

InternetNewspaper/BillboardsT.V./RadioAudio An-nouncements

Research Example 2MARKET ANALYSIS

MARKETING / EXPANSION

• Target Marketing: Identifying the business that might require advertising e.g. new startups

• Visiting prospective clients and showcasing our services and past projects

• A brochure listing the various methods by which promotion is done and stating special packages e.g. Rural package, Urban/High class package, so as to cater to the exact needs of the client.

• Building our firms website listing all the past clients handled and current projects etc.

• Building a referral network.• Appraisal forms.• Expanding to include other surrounding cities.

 SOCIAL IMPACT OF THE PLAN

• Product sale in relation to charity i.e. providing for charity in terms of profit earned by advertisement wing

• Awareness programs in forms of nukkad natak in rural areas to get the social message across to those in need in need of it.

• Health awareness programs and camps to regenerate interest in health awareness

• Projecting government schemes with help of their agencies such that they meet their end purpose of providing for the real needy.

SOCIAL IMPACT

PRACTICAL FEASIBILITY

• Minimum investment required for start-up of agency hence independence from capital investment

• Wide scope of plan implementation in view of market feasibility of opportunities. Every business requires advertisement agencies to carry forward their message across to potential consumers.

• Ability to sustain market in case of recessive scenario, no major losses during idle situation, since we have a controlled set-up of investment.

COMPETETIVE ADVANTAGEAND STRATEGY

Competitive advantage of business:• Wide spectrum: ranging from manufacturing to retail to

service business; all needing advertises.• Not many ad firms in tier 2,3 cities and semi urban areas• Online and offline running using brick and clicks model.• Event management giving our client a platform to showcase

himself.• Special methods developed through digital and social media

targeting young consumers giving our client an edge e.g. Facebook pages, mobile apps etc.

  Strategy to compete:• Setting up of a referral network through our current and ex

clients.• Frequent opinion polls and research on the market trends and

consumer statues of every locality under the business hood of our clients. 

Investment and Returns

Investment: • Renting of office space• Setting up of office• Tools e.g. computers printers etc.• Online website setup• Hiring of staff

Minimum initial investment not amounting to more than Rs. 1,00,000 and further investment in phased manner

Returns:• Service charges charged from the clients amounting to at least 5-10%

of total fees depending on the specialty.

ADVERTISEMENT AGENCYMaking good ideas happen…

Kunwar M. Rehan Syed Asim Raza3rd Year Electronics 3rd Year Electrical