Business Plan Business Plan - Andreas Topp - EFREI 2010/2011.

Business Plan

Business Plan - Andreas Topp - EFREI 2010/2011

Situation :A small technology company would like to enter

a new market.

The CEO’s idea :Carry out a project to evaluate the entry into the

(depends on the chosen topic) market.

Your tasks :Develop a prototype of a registration system.

Make up a business plan for a new subsidiary.

Votre encadrement :1 business plan tutor = Marketing Manager

1 technical tutor = Production Manager


The CEO’s ideaCarry out a project to evaluate the entry into the


A few remarks:

You are a 7-8 people R&D team working for your employer

After a about a month of work a stop/go decision will be made

The business plan does not analyse the R&D project, but the new company which is to be

launched

There are no constraints concerning the number of employees or the capital necessary to launch the new company (the model has to be realistic

and viable)


The CEO’s ideaCarry out a project to evaluate the entry into the


A few remarks:

You should start with the market study and a draft of a product definition.

The you starts the needs analysis, specifications, design, architecture, technology choice etc.

The coherence between the business plan and the prototype is a key factor of succes in this

projest!



The projects

« Methodologie » & « Business Plan »

Briefing Methodologie Briefing Business Plan

Kick-off meeting Kick-off meeting

Team meeting

Team work

Project beginning meeting

Project review Business plan meeting

Team work

Project acceptance (prototype & business plan)

Debriefing

Projet business plan – how to?

Delivery and meetings

Business plan

In the corporate world a business plan is an extremely synthetic document of 15-30 pages. The synthesis is based on a much more detailed document. You work is to establish this detailed document.

The various chapters of the document are to be developed during the year – you will find instruction concerning the work order in this document.


Projet business plan – mode d’emploi


Presentations

The project beginning meeting, end of semester and project presentation start by a formal presentation.

The agenda of the project reviews is to be fixed with your tutor – before each meeting, you will have to propose an agenda.


Projet business plan – mode d’emploi


Business plan

Specifications:

Characters, margins, etc. according to professional standardsIllustrations – charts, graphs, figuresCross-referencingTable of content, table of charts.Bibliography, references in the documentAppendix


Projet business plan

This document presents a table of content. It is based on a model established by Association Française des Investisseurs en Capital..

The order of information is optimized for the reader. The order in which you should deal with the different tasks is as follows:

Semester 7 : Market study, product definition and business model

Semestre 8 : Strategy and Finance


Executive summary

Short summary of the business plan, 1 page maximum.

Present key points of the project which enable the reader to understand the key points and to motivate him to learn more about it.

To be written at the very end.



The offer

Description of the offer General presentation of the offer (outline of: main

product or service, target group, usage, specification of needs, sales strategy)

Product or service (fonctions, components, services) Possible extensions, by-products, complementary

services,etc. Performance Advantages / Inconveniences Status and/or planning of product

development Planning of main steps


The offer

Technology Technologies used for development Technologies necessary for users Software architecture Related technologies Proprietorship of these technologies (patents, licences,

trademarks, etc.)Price Pricing models and prices

Except the section « price » all elements must be defined in V1.


Market

Market environment Profile of possible target groups Geographic limits Market volume Reglementation ( market access, security, etc. ) Value chain Customers Analysis and segmentation of possible target groups Choice of target group(s) Needs, preferences, behavior and means of target

group(s) Value-added for target groups


Market

Competition

Existing and potential competitorsPositionning of companies Positionning of products and services Differentiation of products and services Indirect competition (substitutes)

There should be a short description of all these elements in V1. Do not include too many details and figures at that state. The market study will be time-consuming (and it might change your business model,…and therefore the specifications of your prototype,…)


Objectives

ScheduleSchedule of market entrySchedule of investments

Market share & turnoverMarket share objectives (short – mid – long term)Turnover development forecast

ProfitabilityBreak-even-point (sales, time) Profit forecast

It is impossible to work on this chapter at the beginning of the project. It is part of the final version. The schedules should include the develoment from the prototype to a sellable version 1.


Corporate strategy

Production & distribution Production cost Definition of distribution channels (sales

regions) Distribution costMarketing plan Company, (brand) and product name Communication strategy

(style, type, media, events, regions, etc.) Communication cost Sales management After-sales-management


Corporate strategy

Human ressources Needs at launch Evolution of needs +2 yearsInstallations and equipment Real estate Equipment

(machines, furniture, material, software, etc.)

There should be a short description of all these elements in V1. Do not include too many details and figures at this state. This study will be time-consuming.


Team & Planning of the Business Plan

Presentation of the team Profiles, Responsability, TasksProject Planning Time Cost Critical path, optimisation, etc.

This part has to be complete in V1.


Legal aspects

Protection of industrial property Patents Licences Trademarks other

To be dealt with after the “ Droit de la société de l’information - Information Society Law” class.


Finance

Financial needs Detailled budget Cost analysis ( HR, Marketing, etc.) Fonds de roulementDocuments financiers Tableaux des financements prévisionnels Comptes résultats prévisionnels 1 an/3 ans Identification du coût fixe Identification du coût variable Identification du coût de revient du produit Plan de trésorerie


Finances

Installations et équipements Besoins immobiliers Besoins d’équipements

(machines, mobiliers, matériel, logiciels, etc.)

Dans la V1 une courte description de tous ces éléments vous est demandée. Ne donnez pas trop de détails ni trop de chiffres. L’étude approfondie prend beaucoup de temps ( attention à votre planning ) et fait partie de la VF.


Reminder

Objectives semester 7 Complete market study Product definition and business model complete Product specification Prototype with main functionnalities Objectives semester 8 Strategic development plan complete Financial analysis of the first three years Complete prototype

Questions ?


Business Plan Business Plan - Andreas Topp - EFREI 2010/2011.

Documents

Transcript of Business Plan Business Plan - Andreas Topp - EFREI 2010/2011.