BUSINESS MODEL

By Zak Wade, Kai Scott, Daniel Lawrence and Jamie Maloney

FREE (ADVERTISING)

By allowing other apps/companies to advertise on our own app, we will potentially by more attention, therefore more fans and users.

We hope that if we allow bigger (better known) apps to advertise free, they might return the favour! Consequently, those who look at these apps frequently will have the opportunity to find our app, and hopefully become one of our frequent users.

SUBSCRIPTION Our app will have a subscription, and if you

subscribe to our app, then you will get extra features on our app.

With people subscribing to our app, it will hopefully make people tell their friends about our application and we hope that they will tell them how it is well worth subscribing. This will also help us gain more subscription money.

The subscription fee will be 48p monthly, via iTunes, or your phone balance (credit).

OUTRIGHT PURCHASE There will be an alternative to subscribing

monthly for added features; our outright purchase.

By taking this route, you will save money but have to pay a one-off lump sum of £2.50. You will gain all of the added features:

Boots Trophies And Kits.

However, the cheaper version of 69p, will enable you to have the rules, and the rules alone.

DONATIONS We will try to be as generous as possible to the

environment, communities and charities.

We will try our best to join up with the lottery fund as they do a lot for communities and for the environment. Joining with the lottery fund would also be a good partner for us to work with as well.

Joining with charities would also help us feel like we are giving something back and it would make us feel good about ourselves as well as help the ill to feel better.