Business Intelligence Strategie @ Unilever...Business Intelligence Strategie @ Unilever Ronald...
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Business Intelligence Strategie Business Intelligence Strategie @ @ Unilever Unilever Ronald Stoppelenburg Ronald Stoppelenburg , , Director IT Architecture Director IT Architecture , , Unilever Unilever & & Maurice Meijers Maurice Meijers , , Associate Associate , , Tensor Tensor CIO Day Noordwijkerhout CIO Day Noordwijkerhout , , 25 25 November November 2008 2008
Transcript of Business Intelligence Strategie @ Unilever...Business Intelligence Strategie @ Unilever Ronald...
Business Intelligence Strategie Business Intelligence Strategie @ @ UnileverUnilever
Ronald StoppelenburgRonald Stoppelenburg, ,
Director IT ArchitectureDirector IT Architecture, , UnileverUnilever &&
Maurice MeijersMaurice Meijers,, AssociateAssociate, , Tensor Tensor
CIO Day NoordwijkerhoutCIO Day Noordwijkerhout, , 25 25 November November 20082008
AgendaAgenda
• Unilever
• Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
The Vitality MissionThe Vitality Mission
“We meet everyday needs for nutrition, hygiene and
personal care with brands that help people feel good, look good and get more out of
life.”
Adding Vitality to LifeAdding Vitality to Life
AgendaAgenda
� Unilever
• Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
……leidt tot strategische leidt tot strategische prioriteitenprioriteiten::
• Grow superior brands
• Win with customers
• Fit to compete
• Deliver Vitality
AgendaAgenda
� Unilever
� Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
BI FrameworkBI Framework
Business Strategy
BI Delivery
1. Make Strategic
Decisions
Compose Strategy Roadmap
2.
3. Execute Strategy
4.
5.
6. Collect Data
Analyze Information
Exchange
Knowledge
BU
SIN
ES
S T
EC
HN
OLO
GY
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Performance
Revenue Growth
Cost Optimization
Asset Optimization
Expected Performance
Volume Focus Price Realization
Supporting Services (SG&A)
Cost of Goods Sold
(COGS) Income Taxes
Capital Goods (PP&E) Inventory Receivables
& Payables Strengths,
Opportunities Image, Risks
Product & Service
Innovation
Marketing & Sales
Product & Service
Innovation
Retention
Account Mgt
Cross-Sell/ Up-Sell
Cash / Asset Mgt
Demand & Supply
Mgt
Price Optimization
IT, Telecom & Networking
Real Estate
Human Resources
Procurement
(Excl. Prod. Mat. & Merchandise)
Business Management
Financial Management
Finished Goods
WIP & Raw
Materials
Operational Excellence
Partnership & Collaboration
Relationship Strength
Strategic Assets
Accounts, Notes & Interest
Receivable
Accounts, Notes & Interest Payable
Equipment & Systems
Real Estate & Infrastructure
Agility& Flexibility
Business Planning
Governance
Program Delivery
Business Performance
Mgt.
Logistics & Distribution
Mer- chandising
Service Delivery
Improve Development &
Production Efficiency
Product Development
Materials
Production
Income Tax Mgt.
Improve Corporate/
Shared Service Efficiency
Marketing & Advertising
Sales
Customer Service & Support
Order Fulfillment &
Billing
Retain and Grow Current
Customers Strengthen
Pricing
Leverage Income-
Generating Assets
Improve Inventory Efficiency
Improve Execution
Capabilities
Improve Income Tax Efficiency
Improve Managerial & Governance Effectiveness
Improve PP&E
Efficiency
Improve Logistics &
Service Provision Efficiency
Improve Receivables &
Payables Efficiency
Improve Customer Interaction Efficiency
Acquire New Customers
Aligning Business Priorities to ObjectivesAligning Business Priorities to Objectives
Linking Drivers to KPILinking Drivers to KPI’’ss; ; Dashboard StructuresDashboard Structures
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BI FrameworkBI Framework
Business Strategy
BI Delivery
1. Make Strategic
Decisions
Compose Strategy Roadmap
2.
3. Execute Strategy
4.
5.
6. Collect Data
Analyze Information
Exchange
Knowledge
BU
SIN
ES
S T
EC
HN
OLO
GY
Kritische factoren voor BI implementatieKritische factoren voor BI implementatie
• Executive sponsorship en Governance
– BI onderdeel van een business project
– Gerespecteerde zwaargewichten
• Architectuur
– Organisatiestructuur is bepalend
• Master Data
– Flexibiliteit en schaalbaarheid
– 1% corrupte data
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Kritische factoren voor BI implementatieKritische factoren voor BI implementatie
• Programma Aanpak
– Business Case
– Multi-disciplinaire teams
– Stapsgewijs invoeren
• Delivery
– Ambassadeurs
– Gebruikersvriendelijkheid
– Pricing model
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ArchitectureArchitecture
Vs
Masterdata
AgendaAgenda
� Unilever
� Strategische prioriteiten
� Tensor BI Framework
• Hoe staan we er nu voor?
Hoe kan ons informatie landschap eruit zien?
On Site Offline
Remote
Device
Personalization
Source ERP CRM Mktg ……. Ext Ext
GMI-1
Trusted Sources
Externe Data SAP BW
Portal Personalised Dashboard/ Scorecards
Info Services
Consumerization
Info
Asset Register
Search
Alerts, Standard & Exception Reports
Links, Reports
Reports, PDF, PPT, Word, Outlook
PUSH/ PULL
Trusted Sources
Information Delivery (aanbod)
Business Change (vraag)
• role-based informatie behoeften • gepersonaliseerd dashboard via de portal
• mogelijkheid tot drill downs • Gebruikers ontvangen standaard reporten, mogelijkheid om exceptie rapporten en
alerts op te zetten • Support for ingewikkelde/multi source informatie mogelijk via een helpdesk
• Mentaliteitsverandering • Managers dienen zich verantwoordelijk
te voelen voor hun gegevens • Self service
• Gebruikers voorbereiden om te werken met standaard informatie
I N F O R M A T I O N S E R V I C E S
Information Services – van push naar pull
Gebruiker in controle - Push to Pull
Wat is ConsumerisationWat is Consumerisation? ?
Thank you
